google
Digital ad spends?blur=25

According to industry experts, the COVID-19 crisis has resulted in marketers shying away from advertising spends despite the growing reach

Tasmayee Laha Roy May 6, 2020 8:57 AM

Google?blur=25

With more consumers turning to online financial services over brick and mortar locations, Google has identified an increase in personal loan ads with misleading information on lending terms

exchange4media Staff May 4, 2020 2:38 PM

Google?blur=25

According to Google's 'What is India searching for: Insights for Brands Report', people are using their time going digital to binge-watch, read, learn & seek new ideas during the lockdown

exchange4media Staff May 2, 2020 10:01 AM

Online ads?blur=25

The US has sent out a warning saying that the levy will create trouble for Indian firms doing business in other nations

exchange4media Staff Apr 30, 2020 1:26 PM

Alphabet Inc?blur=25

Revenue which stood at $41.2 billion was driven by Google Search, YouTube, and Cloud

exchange4media Staff Apr 29, 2020 6:40 PM

ADOHM?blur=25

ADOHM unites ad campaigns from various platforms such as Google, Facebook, Instagram and Taboola

exchange4media Staff Apr 29, 2020 2:59 PM

Fake News?blur=25

Experts feel communicators come armed with the best mix of skills to assess, assimilate & amplify messages coming from business and function heads to help curb fake news

Nafisa Shaheen Apr 24, 2020 9:22 AM

Google Crowd Feature?blur=25

Just as Maps shows red lines for traffic jams, this feature will show red dots for crowds while the map is in walking mode

exchange4media Staff Apr 4, 2020 12:04 PM

Rachit Gupta, CMO, EazyDiner?blur=25

In a chat with e4m, Gupta, the Chief Marketing Officer of EazyDiner, discussed the growth prospects for the brand, its marketing mix & COVID-19 concerns marring the dining-out experience

Anjali Thakur Mar 20, 2020 8:04 AM

Vikram Sakhuja?blur=25

Delivering the valedictory speech at the e4m Neons OOH Conference, the Group CEO of Madison Media spoke about the various aspects where OOH was lagging and how it could move ahead

exchange4media Staff Mar 13, 2020 8:32 AM

Mark Read and CVL Srinivas?blur=25

Mark Read, WPP Global CEO, and CVL Srinivas, Country Head – India, share the India growth story and the company’s vision at a press conference in Mumbai

exchange4media Staff Mar 4, 2020 8:30 AM

WARC?blur=25

The study also noted that traditional media combined is expected to grow by 1.5% to $324.2 billion

exchange4media Staff Feb 27, 2020 7:16 PM

Short format video?blur=25

By embracing TikTok wholeheartedly, the Indian audience has also declared its love for short form video formats, pushing others to venture into the space. But can the market accommodate more players?

Shikha Paliwal Feb 20, 2020 8:32 AM

Vishwanath Ramarao Acko?blur=25

Ramarao will lead Acko's technology and product strategy, with a focus on customer-driven innovation

exchange4media Staff Feb 6, 2020 7:04 PM

voice recog?blur=25

The report states that 60% of smartphone users give voice commands to Google Assistant for results on queries and navigation while travelling

exchange4media Staff Feb 6, 2020 2:30 PM

Alphabet?blur=25

YouTube ad revenue for 2019 stands at $15.1 billion, 36% growth from previous year, say reports

exchange4media Staff Feb 4, 2020 12:50 PM