While there is no way to escape the tax, an alternate content plan could help YouTubers, say experts

exchange4media Staff Mar 16, 2021 8:05 AM

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Keeping privacy in mind, Google will allow users to turn the controls off as soon as they upgrade to the next version of the app

exchange4media Staff Mar 13, 2021 7:52 AM


The quantum of tax will be determined based on the submission of valid tax forms, how much a channel earns from US viewers, and if a valid claim under the tax treaty India has with the US

exchange4media Staff Mar 12, 2021 12:18 PM


In the letter written to Google India Country Manager Sanjay Gupta, NBA has said the 'opaqueness' of the advertising system is causing the digital news businesses to come under tremendous pressure

exchange4media Staff Mar 11, 2021 9:29 AM

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It is another milestone achieved by Eros Now to further enhance the viewing experience of users and is expected to drive higher consumer engagement levels on the streaming platform

exchange4media Staff Mar 10, 2021 2:24 PM

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Guest Column: Diaz Nesamoney, Founder, President & CEO, Jivox, said that Google's plans for identity management either means the end of 1:1 identity or the beginning of a new era/approach to identity

Diaz Nesamoney Mar 9, 2021 8:17 AM


Sorrell has reacted to Google's announcement that once third-party cookies are phased out, it will not build alternate identifiers to track individuals as they browse across the web

exchange4media Staff Mar 4, 2021 3:57 PM


Instead, Google web products will be powered by privacy-preserving APIs which prevent individual tracking while still delivering results for advertisers and publishers

exchange4media Staff Mar 3, 2021 7:45 PM


Facebook has followed in the footsteps of Google who donated $1 billion towards the cause back in October

exchange4media Staff Feb 26, 2021 12:04 PM


However, Javadekar did not say anything on whether the Indian government is planning to bring legislation in India similar to what the Australian government did

exchange4media Staff Feb 25, 2021 6:37 PM

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If the deal fructifies, the funding will be routed via a Europe-based entity due to the stiff foreign direct investment rules pertaining to investments from China

exchange4media Staff Feb 25, 2021 12:27 PM


In a letter to Google India Country Manager Sanjay Gupta, INS President L. Adimoolam noted that credible content from Indian publications has given Google the authenticity it enjoys in India

exchange4media Staff Feb 25, 2021 11:30 AM

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Publishers are not only in conversation with the tech giants to negotiate revenue share but are also looking at government support in settling the matter

Tasmayee Laha Roy Feb 25, 2021 8:55 AM


He also said that he has spoken to Australian ministers on Microsoft's search engine Bing replacing Google in the country

exchange4media Staff Feb 22, 2021 7:56 PM


Experts say a pre-emptive negotiation is the best solution for the Indian digital news ecosystem as most publishers cannot afford the loss of reach and referrals the tech giants offer

Tasmayee Laha Roy Feb 22, 2021 8:39 AM

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Some of News Corp's publications that joined Google News Showcase include The Wall Street Journal, The Times, Sky News, NYP and The Sun

exchange4media Staff Feb 19, 2021 12:06 PM

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It’s about time that all the publishing houses unite, represent the case to govt., and replicate what happened in Australia, writes Murthy YVS.

Satyanarayana Murthy YVS Feb 16, 2021 8:32 PM


Google is testing an alternative to third-party cookies called Federated Learning of Cohorts (FLoC). The tech giant has claimed that FLoC can work as effectively as third-party cookie-based ads

Javed Farooqui Feb 11, 2021 8:55 AM

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The newspaper has also accused the tech giants of signing a secret pact that gives them dominance over the digital advertising market

exchange4media Staff Feb 10, 2021 10:46 AM