Google Logo?blur=25

While Google is rolling back FLoC, the third-party cookie deprecation will have a huge impact on digital advertising as Google Chrome controls over 50% of browser market & web traffic globally

exchange4media Staff Jan 27, 2022 8:38 AM


Digital media experts say Indian government should take a cue from authorities in Australia, and France besides the European Union that have mandated Google to compensate the publishers

Javed Farooqui Jan 21, 2022 8:50 AM


In its complaint to the antitrust watchdog, the DNPA has alleged that Google, by way of abuse of its dominant position, is destroying the concept of ‘fair and well-researched journalism'

Javed Farooqui Jan 20, 2022 8:38 AM

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Industry leaders tell e4m that while they are concerned about the ‘not-so-transparent’ digital ad tools, the right mechanisms can help in building trust in the overall system

Kanchan Srivastava Jan 18, 2022 8:52 AM

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India has retained its position as top market in app downloads on Google Play, followed by Brazil, Indonesia, the US and Russia, as per Sensor Tower's Q4 2021: Store Intelligence Data Digest report  

exchange4media Staff Jan 11, 2022 9:13 AM


The plea, submitted by Digital News Publishers Association, accuses the search giant of abusing its dominant position in digital marketing

Javed Farooqui Jan 8, 2022 8:28 AM

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A business leaders roundtable held by e4m, and powered by Google, brought together top marketing experts to discuss how businesses can keep pace with consumers in a world of digital transformation

exchange4media Staff Dec 23, 2021 10:08 AM

Google RT2?blur=25

The latest e4m Business Leaders Roundtable, powered by Google, brought together a distinguished panel to discuss how businesses can keep pace with consumers in the age of digital

exchange4media Staff Dec 21, 2021 6:14 PM


According to Sensor Tower, in 2020, the App Store saw 636 publishers reach or exceed $1 million in annual net revenue for the first time and Google Play had 367 such publishers,

exchange4media Staff Dec 21, 2021 12:27 PM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Dec 11, 2021 8:21 AM

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According to experts, most of this growth has come at the expense of print, radio, and outdoor

Javed Farooqui Dec 6, 2021 9:26 AM

Google Play Logo?blur=25

The winners were selected across the developer ecosystem to reinforce that a great app or game can come from anywhere

exchange4media Staff Dec 1, 2021 8:47 AM

Digital advertising?blur=25

Digital advertising will take a big leap with 5G rollout as video, voice, OTT, gaming, and personal targeting will see a sea change in India, say experts

Kanchan Srivastava Dec 1, 2021 8:42 AM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Nov 20, 2021 8:38 AM


The new product features are aimed at giving new Internet users easier access to information in Indian languages

exchange4media Staff Nov 18, 2021 6:22 PM


Google, VP-Product Management, News, Bender said in a blog post that the panels give news publishers more control of their presentation & branding, helping them be more visible to their readers

exchange4media Staff Nov 18, 2021 8:46 AM


The tech giant has been Essence's partner for digital and programmatic media buying for more than a decade

exchange4media Staff Nov 17, 2021 9:21 AM


She replaces Gulshan Verma who had quit Disney+ Hotstar in July to join JioAds as CEO

exchange4media Staff Nov 16, 2021 10:20 AM