According to Analysis by Oxford Economics, the YouTube creative ecosystem also supported 6,83,900 jobs

exchange4media Staff Mar 5, 2022 8:18 AM

Google Play Pass?blur=25

This is a subscription service that includes 1000+ titles across 41 categories from developers across 59 countries, including India

exchange4media Staff Mar 1, 2022 3:43 PM


The tech giant has said it will be moving the remaining content and communities to Spaces

exchange4media Staff Feb 12, 2022 8:11 AM

Sapna Chadha?blur=25

With Google releasing Year in Search report, Sapna Chadha, VP, Marketing-India, SE Asia & S Asia, Google Asia Pacific, spoke to e4m about relevance of search, India’s digital transformation & more

Naziya Alvi Rahman Feb 10, 2022 8:43 AM

google report?blur=25

Google annual Year in Search report also reveals that 2021 saw an acceptance of a blended lifestyle with an approximately 350% growth in interest in 'hybrid workplace'

exchange4media Staff Feb 9, 2022 3:30 PM

Google Chrome?blur=25

The new logo will be live for users across all devices with the release of Chrome 100

exchange4media Staff Feb 7, 2022 10:45 AM


DV360’s cross-channel CTV frequency management solution works for all formats, exchanges, CTV devices and deal types

exchange4media Staff Feb 7, 2022 8:43 AM

Satya Raghavan?blur=25

Prior to this, Raghavan was Director - YouTube Content Partnership. He has been with Google since 2014

Naziya Alvi Rahman Feb 2, 2022 6:10 PM


Already used by clients including Coca-Cola, Google and Unilever, Link AI is a state-of-the-art creative effectiveness solution that reliably predicts a TV ad’s in-market performance within 15 minutes

exchange4media Staff Jan 28, 2022 7:12 PM

google search?blur=25

Topics API is receiving mixed reactions from the industry as some feel that it will need further iterations while others say it will provide better insights to advertisers

Javed Farooqui Jan 28, 2022 8:31 AM

Google Logo?blur=25

While Google is rolling back FLoC, the third-party cookie deprecation will have a huge impact on digital advertising as Google Chrome controls over 50% of browser market & web traffic globally

exchange4media Staff Jan 27, 2022 8:38 AM


Digital media experts say Indian government should take a cue from authorities in Australia, and France besides the European Union that have mandated Google to compensate the publishers

Javed Farooqui Jan 21, 2022 8:50 AM


In its complaint to the antitrust watchdog, the DNPA has alleged that Google, by way of abuse of its dominant position, is destroying the concept of ‘fair and well-researched journalism'

Javed Farooqui Jan 20, 2022 8:38 AM

Digital advertising?blur=25

Industry leaders tell e4m that while they are concerned about the ‘not-so-transparent’ digital ad tools, the right mechanisms can help in building trust in the overall system

Kanchan Srivastava Jan 18, 2022 8:52 AM

Google Play?blur=25

India has retained its position as top market in app downloads on Google Play, followed by Brazil, Indonesia, the US and Russia, as per Sensor Tower's Q4 2021: Store Intelligence Data Digest report  

exchange4media Staff Jan 11, 2022 9:13 AM


The plea, submitted by Digital News Publishers Association, accuses the search giant of abusing its dominant position in digital marketing

Javed Farooqui Jan 8, 2022 8:28 AM

google roundtable?blur=25

A business leaders roundtable held by e4m, and powered by Google, brought together top marketing experts to discuss how businesses can keep pace with consumers in a world of digital transformation

exchange4media Staff Dec 23, 2021 10:08 AM