google-reunion
YouTube - the hottest new destination for advertising

Brands are launching campaigns on YouTube first due to its sheer reach & impact on consumers. While there are other options such as movie streaming apps, YouTube still rules the roost for video ads, say experts

Sonam Gulati Feb 19, 2014 8:25 AM

Guest Column: Storytellers are still alive in the digital age - KV Sridhar

Today, clients are not just viewing digital as data; they are trying very hard to build a connect with younger audiences with emotional digital content, says the CCO, Leo Burnett India & Sub-Continent

KV Sridhar Jan 24, 2014 8:38 AM

Ogilvy India's 'Envied' lot; Grand Prix for Google reunion ad

Ogilvy India awarded 35 winners at its inaugural Envies awards in Mumbai yesterday across categories such as Film, Radio, Outdoor, Digital, Design, and Print

exchange4media Staff Dec 18, 2013 7:50 AM

Ogilvy India’s ‘Envied’ lot; Grand Prix for Google reunion ad

Ogilvy India awarded 35 winners at its inaugural Envies awards in Mumbai yesterday across categories such as Film, Radio, Outdoor, Digital, Design, and Print

exchange4media Staff Dec 17, 2013 3:48 PM