google-india
?blur=25

Given the easy access to your audience and availability of various tools and techniques, it is easier than ever to engage with your target segment and market, test your product or services and acquire customers with limited or zero marketing budget, writes TGC Prasad, Founder and CEO of mSupply.com

TGC Prasad Nov 3, 2017 8:30 AM

?blur=25

Google India and BCG released the “Decoding Digital Impact: A $45B Opportunity in FMCG 2020” report on Wednesday. The report projects that 40 per cent of FMCG consumption in India will be driven digitally.

exchange4media Staff Sep 28, 2017 7:15 AM

Vserv ropes in Google India’s former retail head Nadeesh Ramachandran to head sales?blur=25

In this role, Ramachandran will be responsible for driving Vserv’s sales efforts across India and Southeast Asia. His appointment will provide a major impetus to Vserv’s market leadership in the mobile marketing space in these regions

exchange4media Staff Dec 2, 2015 9:01 AM

Flashback 2014: Neither the ache din nor the revival has happened: Varghese Chandy?blur=25

In an exclusive interaction with exchange4media, Varghese Chandy, Chief General Manager- Marketing & Advertising Sales, Malayala Manorama, talks about the top trends and highlights of the year 2014

Deepa Balasubramanian Dec 30, 2014 9:02 AM

Digital media is the way forward for realtors, say experts?blur=25

Google’s Shashi Tripathi considers digital media as the most cost-effective media for the real estate sector, while GroupM Motivator’s Trishul Bhumkar feels digitised property ads can help realtors achieve maximum reach

exchange4media Staff Jul 12, 2014 10:00 AM

Aman Malhotra joins Google India from Samsung?blur=25

Malhotra has joined Google India as part of their brand solutions team. He moves from Samsung India, where he was Digital Marketing Head (Mobile)

Abhinn Shreshtha Jul 12, 2014 8:57 AM

Establishing digital as a brand building medium is a huge priority for Google: Rajan Anandan?blur=25

With digital ad spends increasing by 350%, one of the key focus areas for Google is establishing digital as a brand building medium, says the VP and Managing Director of Google India

Rashi Bisaria Jun 27, 2014 10:03 AM

Google hails the power of every voter?blur=25

The film narrates the story of 97-year old Shyam Saran Negi from Himachal Pradesh, who is India’s very first voter, and urges Indians to come out and cast their votes in these general elections

Twishy Apr 1, 2014 8:24 AM

Digital ad spends expected to grow at a CAGR of 34%: Rajan Anandan?blur=25

According to the Google India MD, by 2020, India will have half a billion connected users. He added that India will soon become the second largest internet market in the world

Twishy Feb 26, 2014 9:10 AM

Indian Magazine Congress to kick off in Delhi on Feb 24?blur=25

The two-day Congress will witness industry experts discussing on topics ranging from producing quality content & monetising digital to the power of regional magazines, licensing in a multi-platform world & more

exchange4media Staff Feb 17, 2014 7:54 AM

Consumers have moved 10 yrs ahead of the industry: Rajan Anandan?blur=25

Content delivery is breaking all barriers. The Head of Google India believes that consumers are ready to pay for content as long as it is entertaining and compelling

Twishy Sep 16, 2013 8:35 AM

OLX targets youth with interest-based video campaign on YouTube?blur=25

The multi-video campaign has been developed specifically keeping YouTube’s audience in mind. ITSA Brand Innovations has created the campaign

exchange4media Staff Sep 4, 2013 7:39 AM

Smartphones emerge as preferred device for booking travel: Google?blur=25

Over one third of travel-related search queries on Google India are now coming from mobile & tablet devices, with queries from smartphones growing at 397 per cent YoY

exchange4media Staff Jul 18, 2013 7:47 AM

How can brands harness the power of digital advtg? Experts reveal mantra...?blur=25

Marketers need to think of digital from various aspects such as business, experiences, technology, measurement and volatility, share industry experts

Saloni Surti May 15, 2013 6:55 PM

“Content needs to be sharpened for different media platforms”?blur=25

Publishing brands should realise that one content strategy will not work if integration of media is on their agenda for distribution, say experts

Priyanka Nair Feb 18, 2013 7:00 PM

Interest in online shopping grew 128% in 2012: Google?blur=25

In comparison, growth in interest from consumers for online shopping in India was only 40% in the year 2010 – 2011

exchange4media Staff Jan 29, 2013 7:05 PM

Google promotes online shopping?blur=25

Google partners with leading e-commerce players to bring ‘Cyber Monday’ to India; the initiative to boost the adoption of online shopping

exchange4media Staff Dec 5, 2012 10:52 PM

Myntra hosts its first Annual Brand Meet 2012?blur=25

Myntra’s Annual Brand Meet – ‘Brick and Click of Fashion’ – witnessed participation of decision-makers from over 60 partner brands

exchange4media Staff Jun 27, 2012 2:57 AM

Google's big bet on mobile internet?blur=25

Ten reasons why Rajan Anandan, MD of Google India believes that the Indian digital industry will be led by mobile devices

Rahul Dubey Apr 16, 2012 12:32 PM