google-india
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The Apex Court had directed them to file an affidavit before June 15 spelling out measures taken by them to curb such videos

exchange4media Staff May 23, 2018 9:20 AM

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CCI in February fined Google $20 million for abusing its position in online web search and also slammed the company for preventing its partners from using competing search services

exchange4media Staff May 18, 2018 8:55 AM

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After Hindi and Bengali, AdWords and Adsense to now support Tamil

exchange4media Staff Feb 21, 2018 1:20 PM

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Sujatha V Kumar, Director - Category Marketing & Corporate Brand, The Coca-Cola Company has joined Google India as Head - Brand and Reputation, Marketing and Strategy

Ruhail Amin Feb 20, 2018 3:08 PM

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In association with Kinetic India, the brand captured the market across the country with strategic planning and wider campaign

Aarti Pahwa Feb 19, 2018 8:52 AM

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Unless we move to a model where we give chairs of the right associations, forums, panels and organizations to the right set of people in 2018, we might end up moving at a speed, to a height, where we lose out on scaling to the deserving limits

Arnab Mitra Jan 5, 2018 8:54 AM

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The three things that concern the digital media world, and will play a vital role in the coming year, are the growing focus and importance on audiences, a decisive move towards mobile-only consumption and finally, re-visiting digital media monetization

Manish Maheshwari Dec 28, 2017 8:56 AM

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Google brought together industry experts, top advertisers and ad agencies to share insights on how digital has changed consumer behaviour and offered new opportunities to help businesses grow

exchange4media Staff Dec 6, 2017 8:46 AM

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Meanwhile Videocon D2H and Hindustan Lever continued to lead BARC’s Top 10 Brands and Top 10 Advertisers for week 44

exchange4media Staff Nov 13, 2017 8:48 AM

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Given the easy access to your audience and availability of various tools and techniques, it is easier than ever to engage with your target segment and market, test your product or services and acquire customers with limited or zero marketing budget, writes TGC Prasad, Founder and CEO of mSupply.com

TGC Prasad Nov 3, 2017 8:30 AM

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Google India and BCG released the “Decoding Digital Impact: A $45B Opportunity in FMCG 2020” report on Wednesday. The report projects that 40 per cent of FMCG consumption in India will be driven digitally.

exchange4media Staff Sep 28, 2017 7:15 AM

Vserv ropes in Google India’s former retail head Nadeesh Ramachandran to head sales?blur=25

In this role, Ramachandran will be responsible for driving Vserv’s sales efforts across India and Southeast Asia. His appointment will provide a major impetus to Vserv’s market leadership in the mobile marketing space in these regions

exchange4media Staff Dec 2, 2015 9:01 AM

Flashback 2014: Neither the ache din nor the revival has happened: Varghese Chandy?blur=25

In an exclusive interaction with exchange4media, Varghese Chandy, Chief General Manager- Marketing & Advertising Sales, Malayala Manorama, talks about the top trends and highlights of the year 2014

Deepa Balasubramanian Dec 30, 2014 9:02 AM

Digital media is the way forward for realtors, say experts?blur=25

Google’s Shashi Tripathi considers digital media as the most cost-effective media for the real estate sector, while GroupM Motivator’s Trishul Bhumkar feels digitised property ads can help realtors achieve maximum reach

exchange4media Staff Jul 12, 2014 10:00 AM

Aman Malhotra joins Google India from Samsung?blur=25

Malhotra has joined Google India as part of their brand solutions team. He moves from Samsung India, where he was Digital Marketing Head (Mobile)

Abhinn Shreshtha Jul 12, 2014 8:57 AM

Establishing digital as a brand building medium is a huge priority for Google: Rajan Anandan?blur=25

With digital ad spends increasing by 350%, one of the key focus areas for Google is establishing digital as a brand building medium, says the VP and Managing Director of Google India

Rashi Bisaria Jun 27, 2014 10:03 AM

Google hails the power of every voter?blur=25

The film narrates the story of 97-year old Shyam Saran Negi from Himachal Pradesh, who is India’s very first voter, and urges Indians to come out and cast their votes in these general elections

Twishy Apr 1, 2014 8:24 AM

Digital ad spends expected to grow at a CAGR of 34%: Rajan Anandan?blur=25

According to the Google India MD, by 2020, India will have half a billion connected users. He added that India will soon become the second largest internet market in the world

Twishy Feb 26, 2014 9:10 AM

Indian Magazine Congress to kick off in Delhi on Feb 24?blur=25

The two-day Congress will witness industry experts discussing on topics ranging from producing quality content & monetising digital to the power of regional magazines, licensing in a multi-platform world & more

exchange4media Staff Feb 17, 2014 7:54 AM