Establishing digital as a brand building medium is a huge priority for Google: Rajan Anandan

With digital ad spends increasing by 350%, one of the key focus areas for Google is establishing digital as a brand building medium, says the VP and Managing Director of Google India

Rashi Bisaria Jun 27, 2014 10:03 AM

Google hails the power of every voter

The film narrates the story of 97-year old Shyam Saran Negi from Himachal Pradesh, who is India’s very first voter, and urges Indians to come out and cast their votes in these general elections

Twishy Apr 1, 2014 8:24 AM

Digital ad spends expected to grow at a CAGR of 34%: Rajan Anandan

According to the Google India MD, by 2020, India will have half a billion connected users. He added that India will soon become the second largest internet market in the world

Twishy Feb 26, 2014 9:10 AM

Indian Magazine Congress to kick off in Delhi on Feb 24

The two-day Congress will witness industry experts discussing on topics ranging from producing quality content & monetising digital to the power of regional magazines, licensing in a multi-platform world & more

exchange4media Staff Feb 17, 2014 7:54 AM

Consumers have moved 10 yrs ahead of the industry: Rajan Anandan

Content delivery is breaking all barriers. The Head of Google India believes that consumers are ready to pay for content as long as it is entertaining and compelling

Twishy Sep 16, 2013 8:35 AM

OLX targets youth with interest-based video campaign on YouTube

The multi-video campaign has been developed specifically keeping YouTube’s audience in mind. ITSA Brand Innovations has created the campaign

exchange4media Staff Sep 4, 2013 7:39 AM

Smartphones emerge as preferred device for booking travel: Google

Over one third of travel-related search queries on Google India are now coming from mobile & tablet devices, with queries from smartphones growing at 397 per cent YoY

exchange4media Staff Jul 18, 2013 7:47 AM

How can brands harness the power of digital advtg? Experts reveal mantra...

Marketers need to think of digital from various aspects such as business, experiences, technology, measurement and volatility, share industry experts

Saloni Surti May 15, 2013 6:55 PM

“Content needs to be sharpened for different media platforms”

Publishing brands should realise that one content strategy will not work if integration of media is on their agenda for distribution, say experts

Priyanka Nair Feb 18, 2013 7:00 PM

Interest in online shopping grew 128% in 2012: Google

In comparison, growth in interest from consumers for online shopping in India was only 40% in the year 2010 – 2011

exchange4media Staff Jan 29, 2013 7:05 PM

Google promotes online shopping

Google partners with leading e-commerce players to bring ‘Cyber Monday’ to India; the initiative to boost the adoption of online shopping

exchange4media Staff Dec 5, 2012 10:52 PM

Myntra hosts its first Annual Brand Meet 2012

Myntra’s Annual Brand Meet – ‘Brick and Click of Fashion’ – witnessed participation of decision-makers from over 60 partner brands

exchange4media Staff Jun 27, 2012 2:57 AM

Google's big bet on mobile internet

Ten reasons why Rajan Anandan, MD of Google India believes that the Indian digital industry will be led by mobile devices

Rahul Dubey Apr 16, 2012 12:32 PM

IPL online viewership registers 56 per cent increase

In the first week of the tournament, including the opening ceremony, IPL website has recorded 13.7 million views as against 8.8 million views last year

Rahul Dubey Apr 13, 2012 10:04 AM

Digital media leads discussions at FICCI Frames

As per the latest KPMG-FICCI report, digital industry grew at a promising rate of 54 % as against TV (10.8 %), print (8.3 %), radio (15 %) and OOH (7.6 %)

Rahul Dubey Mar 16, 2012 9:27 AM

Madison’s Punitha Arumugam slated to join Google; D Sriram to head to Madison

Punitha Arumugam will soon leave Madison Media to join Google India. D Sriram is expected to come on board Madison as Consulting Director

Noor Fathima Warsia Mar 3, 2012 11:45 AM

Shailesh Rao quits Google; likely to head to Twitter as VP - Intl biz

Shailesh Rao, MD, Media & Platforms APAC, Google, has resigned from the company. He is likely to head to Twitter as VP-International Business

Rahul Dubey Feb 4, 2012 9:32 AM

Flashed Yesterday: Google India announces Media Ads on Google Search

The new ad model introduces new ways of video ads on Google Search. Media Ads is an exclusive format designed to put video ads front and center.

Rahul Dubey Dec 27, 2011 8:04 AM

Google India announces Media Ads on Google Search

The new ad model introduces new ways of video ads on Google Search. Media Ads is an exclusive format designed to put video ads front and center.

Rahul Dubey Dec 26, 2011 7:37 AM

Lenovo gives shape to Doers’ ideas with ‘Do Network’

Building on Lenovo’s ‘For Those Who Do’ global brand campaign, the ‘Do Network’ inspires people to turn their big ideas into reality.

Sai Prasanna Dec 8, 2011 7:37 AM