Jaipur Rugs?blur=25

Jaipur Rugs, a 40-year-old social enterprise uses Google My Business, Google Ads, social media tools, and an e-commerce portal to drive sales

Venkata Susmita Biswas Feb 4, 2019 8:12 AM

How should advertisers meet the challenges of  viewability of digital ads ??blur=25

As viewability of digital ads increasingly becomes a concern, the onus is on advertisers to create ads that people want to see, say experts

Abhinn Shreshtha Dec 7, 2015 9:05 AM

Pay only if visitors see your ads, promises Google?blur=25

Google has announced that the Google Display Network (GDN) is moving to a model where advertisers will only pay for display ads that are 'viewable', where. there is a guarantee that the ads have been seen by the visitor

Abhinn Shreshtha Oct 7, 2015 8:06 AM

Are publishers over-reliant on Facebook??blur=25

The internet giant's 'walled garden approach' towards basic demographic data of users is not sitting well with publishers

Abhinn Shreshtha Nov 18, 2014 8:08 AM

Should Google be worried about Facebook's revamped Atlas platform??blur=25

Google has been the de facto leader in the field of digital advertising for years but Facebook's recent strategic investments could change the existing status quo

Abhinn Shreshtha Nov 5, 2014 8:36 AM