good-housekeeping
Quick five with India Today Group’s Mala Sekhri?blur=25

The COO of the Lifestyle & Music Division of the Group speaks about the growth drivers of the niche & lifestyle magazine genre in India

Abid Hasan Dec 12, 2012 7:15 PM

 IRS 2011 Q2: Gains for home decoration publications?blur=25

As per the IRS 2011 Q2 results, the ‘Home Decorations’ category has seen significant growth over 2010 Q2 (1.87 lakh/ 81 per cent gain) and 2009 R1 (3.38 lakh/ 417 per cent gain) in AIR.

Sai Prasanna Oct 20, 2011 9:07 AM

 IRS 2011 Q2: General interest magazines register 15 pc decline over 2009 R1?blur=25

As per the IRS 2011 Q2 results, general interest magazines have witnessed a decline in readership. While they have registered a 4 per cent de-growth over last year, the drop in average issue readership (AIR) as compared to the IRS 2009 Round 1 figures is around 15 per cent. The only magazine to see a rise in AIR over the two-year period is Mathrubhumi Thozhil Vartha.

Sai Prasanna Oct 19, 2011 12:09 PM