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Facebook partners with ZipDial to launch new 'Missed Call' ad format?blur=25

Once a user clicks on the ad on Facebook, a number is dialled and continues engagement with the user off Facebook via SMS and voice. Initial results and data prove high ROI for advertisers

exchange4media Staff Jul 8, 2014 8:03 AM

AM Television assigns its ad sales mandate to Aidem Ventures?blur=25

AM Television has appointed Aidem Ventures as its media representative in the Delhi, Kolkata and Chennai markets for its channels - Prag TV and Rengoni

exchange4media Staff Jul 8, 2014 7:51 AM

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Restructuring sees Rahul Gupta elevated as Managing Director and Amitabha Lahiri as CEO of merged business

exchange4media Staff Apr 11, 2014 7:24 AM

Advertising as we know it is to a certain extent dead: Vincent Digonnet?blur=25

This is so because platforms like mobile, Internet & social have made media infinite, explains the Chairman, APAC Region, Razorfish, adding that the advertising sector is still moving forward on its own inertia

Abhinna Shreshtha Mar 3, 2014 9:53 AM

Sony Pix seeks to amaze with four back to back premieres on Feb 16?blur=25

The channel will air 'Expendables 2', 'After Earth', 'Dark Tide' & 'The Girl with The Dragon Tattoo' from noon onwards as part of its Premiere Pixathon initiative

exchange4media Staff Feb 13, 2014 7:53 AM

Metigon Enterprises bags PR mandate for Viacom18's Vh1 Supersonic?blur=25

Promoted by Viacom18, Vh1 Supersonic is a five-day music concert which will be held at Goa's Candolim Beach from Dec 26 to Dec 30, 2013

exchange4media Staff Dec 5, 2013 10:34 AM

Metigon Enterprises bags PR mandate for Viacom18's Vh1 Supersonic?blur=25

Promoted by Viacom18, Vh1 Supersonic is a five-day music concert which will be held at Goa's Candolim Beach from Dec 26 to Dec 30, 2013

exchange4media Staff Dec 5, 2013 8:42 AM

Zee News eyes youth TG with new look & campaign?blur=25

The news channel is all set to launch a nationwide campaign, titled 'Khabrein Aapke Rangon Mein', to reach out to the young audience & project a more contemporary image

exchange4media Staff Nov 13, 2013 7:52 AM

Mobile needs domestic solutions: Yateesh Srivastava?blur=25

The COO of Aegon Religare says that India, with its diversity, has unique challenges. Players need to look at domestic offerings to boost mobile growth

Saloni Surti Sep 3, 2013 8:39 AM

Swipe Telecom appoints Metigon Enterprises as its PR agency?blur=25

The Swipe account moves from Ketchum Sampark, which serviced the account for close to a year. Metigon was selected following a multi-agency pitch contested by PR agencies

exchange4media Staff Aug 21, 2013 12:04 PM

Video: The next generation will barely use computers or laptops?blur=25

Marketers need to generate new mobile content to stay relevant among the vast youth who is hooked to mobile devices, said Yateesh Srivastava, COO, Aegon Religare

Saloni Surti Aug 16, 2013 8:25 AM

Metigon bags PR mandate for Ashvin Gidwani Productions?blur=25

The entertainment and lifestyle division of Metigon Enterprises has recently bagged the media and PR mandate for Ashvin Gidwani Productions

exchange4media Staff Aug 10, 2013 9:27 AM

"Mobility has rendered digital the most ubiquitous of all media"?blur=25

We are seeing simultaneous consumption of media (TV+Digital or Press+Digital). In time, there will be campaigns created only for digital, says Yateesh Srivastava, COO, Aegon Religare

Saloni Surti Jul 18, 2013 8:01 AM

Metigon opens shop in Pune?blur=25

Suman Sharma has been made Branch Head. Formerly with Ketchum Sampark, Sharma will spearhead Metigon's PR & strategic communications biz in Pune

exchange4media Staff Jul 10, 2013 7:42 AM

Metigon opens shop in Pune; Suman Sharma made Branch Head?blur=25

Sharma, formerly with Ketchum Sampark, will spearhead Metigon’s PR and strategic communications business in Pune

exchange4media Staff Jul 9, 2013 2:19 PM

Treat digital like a traditional marketing channel: Experts?blur=25

Marketers cannot treat digital as a different or new medium. They need to apply the same business logic as that of a traditional medium

Saloni Surti May 24, 2013 8:19 PM

PHD and Cannes Lions to turn festival into a mass scale game?blur=25

Delegates at this year’s Cannes Lions festival are set to join an MMOG – a massive multiplayer online game – with the launch of the official Cannes Lions app

exchange4media Staff May 16, 2013 2:11 AM

Indian music industry finds a lucrative revenue stream in social media?blur=25

Music industry is using social media to create virality, conversations, advtg opportunities, branded content & much more...

Priyanka Nair Apr 22, 2013 8:32 PM

Publicis Groupe acquires Neev; launches Razorfish in India?blur=25

The agency will operate as Razorfish Neev, led by Neev CEO Saurabh Chandra. He will report into Kanika Mathur, Managing Director, Razorfish and Digitas India

exchange4media Staff Apr 19, 2013 6:46 PM

Metigon beefs up team with three senior hires?blur=25

Bakul Gala joins as Director, Aarif Malik takes over as COO, while Sandeep Sarkar has been appointed as Group Account Director

exchange4media Staff Feb 21, 2013 7:17 PM