global-marketing-summit
How will Narendra Modi inspire the world with Brand India??blur=25

Come May 16th, if NarendraModi comes to lead India, all eyes will be on him to see how he markets Brand India's unique selling propositions to international markets

exchange4media Staff May 15, 2014 8:36 AM

Video: Mobile mktg helps us gain leads from consumers - Sanjeeb Chaudhuri?blur=25

The Global CMO and Regional Head, South Asia, Standard Chartered Bank talks about mobile marketing in the BFSI sector and the bank's flagship mobile platform

Saloni Surti Oct 7, 2013 7:37 AM

Pictures Speak: Images from IAA Global Marketing Summit?blur=25

Glimpses of the distinguished speakers at the IAA Global Marketing Summit, held in association with exchange4media, in Mumbai yesterday

exchange4media Staff Oct 1, 2013 9:30 AM

India should not try to impress the world, rather aim to inspire: Narendra Modi?blur=25

India's biggest problem is lack of self belief. We cannot sell an idea to the world if we do not believe in it ourselves, said the Gujarat CM, while talking about Brand India at IAA Global Marketing Summit

Maneka Tanwani Oct 1, 2013 9:24 AM

Mobile is not a trend; it is a reality: Will Platt-Higgins?blur=25

It is essential to understand the media crossover in terms of time spent by brands today, says the Director, Global Account Partnership, Facebook, USA

Priyanka Nair Oct 1, 2013 8:37 AM

Indian brands do not believe that India is worth it: Wally Olins?blur=25

The English brand identity & communications expert says that Indian companies face a psychological problem; they lack confidence in seeing Indian brands on a world stage

Sneha Ullal Oct 1, 2013 7:52 AM

"To succeed, it's important to unlearn what you've learnt"?blur=25

Arunachalam Muruganantham, CEO, Jayashree Industries shares his inspiring story of tireless research, failures and lack of support, and eventual success and global recognition

Sneha Ullal Oct 1, 2013 7:51 AM

Put the millennials in power: Ashley Benigno?blur=25

Citing the example of Nokia Asha series, the Director, Creative Expression, Global Brand Strategy & Marketing Creation, Nokia - Finland shares how the brand successfully markets to the youth

Saloni Surti Oct 1, 2013 7:47 AM

Content remains king in movies & sports; mktg only assists, say experts?blur=25

Beyond marketing gimmicks, content is the only sustaining factor that drives the audiences in sports and movies, say industry experts

Abhinav Trivedi Oct 1, 2013 7:45 AM

Mobility, social, cloud & Big Data are trends to focus on: Tyler Bryson?blur=25

The emergence of multiple devices & platforms has created more sources to collect data; this will impact marketers' decisions going ahead, says the General Manager - Marketing & Operations, Microsoft SMSG India

Simran Sabherwal Oct 1, 2013 7:40 AM

Marketing gurus to converge for IAA Global Marketing Summit?blur=25

IAA, in association with exchange4media, celebrates its Platinum Jubilee with the Global Marketing Summit, which will explore mktg practices to ride tough economic conditions

Saloni Surti Sep 3, 2013 7:47 AM