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The flashback of how 2017 has been for the kids space with highlights, viewership and forecast trends for the upcoming year

Leena Lele Dutta Dec 27, 2017 8:49 AM

Temperamentally I am an editor, not really the entertainer: Rahul Shivshankar, Chief Editor, Times Now?blur=25

Rahul Shivshankar, Chief Editor, Times Now, shares his journey with Times Now so far, the reception of his show ‘India Upfront’ and why opinions have to be based on hard facts

Madhuwanti Saha Mar 30, 2017 9:10 AM

Hindi News cluster ruled over English news cluster on the back of Assembly Election results @BARC Week 11?blur=25

Hindi news cluster garnered an impressive 368 million impressions as against 1.9 million impressions fetched by English news cluster on the back of Assembly Election 2017 results for five states on Saturday, according to BARC

exchange4media Staff Mar 28, 2017 8:04 AM

Will Arnab Goswami's Republic cash in on the growth in the English News Genre??blur=25

Industry insiders indicate that Republic has already received its license and is expected to launch in the next few weeks

Priyanka Mehra & Madhuwanti Saha Mar 23, 2017 9:40 AM

Guest Column: English genre is expected to showcase much larger growth: Vivek Srivastava, Times Network?blur=25

Vivek Srivastava, Senior Vice President and Head English Entertainment Cluster & Zoom at Times Network forecasts the trends in English movie space in 2017 besides touching upon BARC, demonetisation and GST

Vivek Srivastava Jan 5, 2017 8:08 AM

TRAI's draft order for content pricing in broadcasting invokes mixed reactions?blur=25

The Telecom Regulatory Authority of India has issued a draft order for content pricing and negotiations in broadcasting sectors which it wants to bring into effect from April 1, 2017. It also includes a proposal to put a price cap on different genres of channels for digital addressable system (DAS) platforms.

exchange4media Staff Oct 18, 2016 8:02 AM

Flashback 2014: "In the future there is no stopping us" Nina Jaipuria?blur=25

While the ad cap has been a bane for many broadcasters, there are some for whom the ad cap has worked. The kids genre has been and is still an under-indexed category according to Nina Elavia Jaipuria, EVP & Business Head – Kids Cluster, Viacom 18

Collin Furtado Dec 30, 2014 8:56 AM

"The increasingly maturing lifestyle space in India is at an inflection point"?blur=25

As leaders in the lifestyle space, we are redefining the category codes by now catering to the youth & focusing on food, travel & fashion, says Smeeta Chakrabarti, CEO, NDTV Lifestyle

Abid Hasan Nov 28, 2013 8:09 AM

STAR India commits Rs 20,000 crore to bring 'sports first'?blur=25

STAR India is launching Star Sports, a sports network of six channels, along with Starsports.com, on Nov 6. The launch is backed by a mass multimedia campaign with the proposition ‘Believe’

exchange4media Staff Nov 6, 2013 8:10 AM

Kids genre changes rules of engagement?blur=25

Children spend less than 25% of their TV watching time on kids' channels. They wield far more influence in a family's buying habits than 5 years ago, pushing channels to evangelise content strategies & take up new mktg initiatives

Abhinav Trivedi Oct 10, 2013 8:45 AM

Hindi movie channels increasingly engage media planners to create top-of-the-mind recall?blur=25

The products of the genre are almost the same & hence the need for mktg is far more intense. Unless one provides differentiation to a campaign, it won't work, say experts

Abhinav Trivedi Sep 17, 2013 8:19 AM

10+2 ad cap will open up non-FCT revenue options: Punit Pandey?blur=25

The ad cap will open up a separate revenue stream; besides, pushing up yield will compel channels to up the quality of their content, says the EVP, New Media, 9X Media

Abhinav Trivedi Sep 5, 2013 7:49 AM

Times Group enters English entertainment space with Romedy Now?blur=25

The channel aims to cater to all urban, up-scale audience. The new launch will further fragment the audience in the English GEC space

Abhinav Trivedi Aug 29, 2013 8:12 AM

Fresh content will be key for the English genre: Kevin Vaz?blur=25

The growth of the genre will depend on how the channels correlate with the audiences & get more recent content, says the Biz Head, English Cluster, Star Jalsha & Jalsha Movies

Abhinav Trivedi Aug 28, 2013 8:40 AM

Today the consumer is spoilt for choice: Monica Tata?blur=25

Differentiation would come from bringing new experience to consumers, as content will be similar for players in the English movie genre, says the MD, South Asia, HBO

Abhinav Trivedi Aug 6, 2013 8:09 AM

Mahesh Samat to launch Hindi GEC Epic in August?blur=25

Epic proposes to be a first-of-its-kind segmented channel in the Hindi entertainment category, offering a modern take on Indian history

exchange4media Staff May 16, 2013 8:38 PM

More music/ youth channels? Sure, says the industry?blur=25

MSM’s proposed music channel Mix, RBNL’s Imagine Showbiz and 9XM’s two regional channels will be new entrants in the music channel genre this year. Is there space for more? exchange4media finds out…

Fatema Rajkotwala Mar 7, 2011 7:38 AM