Home >> Industry-Briefing >> Article

UTV Motion Pictures signs up Star Middle East as exclusive media partner for upcoming releases

26-September-2009
Font Size   16
UTV Motion Pictures signs up Star Middle East as exclusive media partner for upcoming releases

UTV Motion Pictures has inked an exclusive deal with STAR Middle East as its media partner for two of its movies – ‘What’s Your Raashee?’ and ‘Wake Up Sid’.

As part of the deal, STAR Middle East will telecast the making of ‘What’s Your Raashee?’, directed by Ashutosh Gowariker, during the pre-release weekend exclusively on STAR Plus and STAR One. The film was released on September 25, 2009. There will also be a special contest hosted for ‘What’s Your Raashee?’, where a costume worn by Priyanka Chopra in the film will be given as the prize to the winner.

For Karan Johar’s ‘Wake Up Sid’, scheduled for release on October 2, 2009, STAR Middle East will play a special episode called ‘Date With Sid’ in a ‘Koffee with Karan’ format. This will be telecast during the pre-release weekend on STAR Plus and STAR One exclusively. The making of ‘Wake Up Sid’ will be telecast exclusively on these two channels during the weekend of release. There will also be a special contest for the movie where a costume worn by Ranbir Kapoor in the film will be up for grabs.

The telecast of all the above content will be promoted extensively on the STAR Middle East channels.

Amrita Pandey, VP – International Distribution & Syndication, UTV, said, “UTV’s constant endeavour has been to reach out to as many film buffs across the world as possible and provide maximum access to them. We are proud to have entered into an exclusive deal with STAR Middle East to give our fans there, a sneak peak into these much – awaited films and a chance to win the costumes worn by their favorite stars.”

‘What’s Your Raashee?’ is based on the Gujarati novel ‘Kimball Ravenswood’ by Madhu Rye, and is a story revolving around a young Gujarati man in pursuit of his dream girl, with the catch to find her within 10 days in order to save his family from an unforeseen ordeal, leading to an array of confusion, chaos and a hilarious joy ride.

‘Wake Up Sid’ is the story of a lazy, unmotivated slacker from Mumbai, whose life undergoes a series of changes after taking his final year college exams. Sid’s world is breezy, carefree, and without any true responsibilities. The most important elements in his life are his friends, his camera, and his X-Box 360.

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

right
left
EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS

In a conversation hosted by COVERGIRL and creative agency Droga5, this session discussed how creators push the boundaries of creativity by giving women the power to define it

The Pandey Khandaan, as promised, was in full attendance to watch brothers Piyush and Prasoon receive top honours.

The Japanese brand plans aggressive entry into Indian TV market