gautamm-mehra

As we head into 2017, we take a look at some of the key trends to expect in digital advertising in the year ahead

exchange4media Staff 10-January-2017

Facebook has opened up Facebook Messenger for ads from brands who use Messenger’s developer tools to manage their Messenger conversations. We spoke to digital heads to understand what this means for digital marketers

Abhinn Shreshtha 14-November-2016

Facebook, on Friday, said it has rectfied an error in the way it calculated average duration of video viewed, one of the metrics available to marketers to gauge the efficacy of their video campaigns.

Abhinn Shreshtha 26-September-2016

As Facebook continues its fight to serve ads despite ad blockers, the reason behind its new-found exuberance might be more complex

Abhinn Shreshtha 17-August-2016

As the world celebrates the impact of social media today, we spoke to some social media experts to get their views on the future of this ecosystem

Abhinn Shreshtha 30-June-2016

Snapchat is rapidly catching up with platforms like Facebook, Instagram and Pinterest as one of the most popular social platforms for sharing of videos and images. Will this phenomenon be witnessed in India too?

Abhinn Shreshtha 09-June-2016

Facebook’s 20 per cent text rule limits the amount of text on an uploaded image. The idea behind this is to make the ad more visual and attractive and reduce content-heavy images on the platform. Now, there have been some reports doing the rounds that Facebook has decided to relax the 20 per cent text restriction on Facebook ads

Abhinn Shreshtha 25-April-2016

LinkedIn has given its flagship mobile application a major makeover with the focus now more on content and updates

Abhinn Shreshtha 03-December-2015

According to media reports, the Telecom Ministry has issued notices to state-owned BSNL, MTNL and India Posts after Union Minister Ravi Shankar Prasad took note of citizen complaints about service quality on his Facebook page

exchange4media Staff 24-November-2015

In what must have come as no surprise to most tech analysts, Google announced this week that it would be realigning Google+ to make it more focused and will also be doing away with an unpopular requirement that linked Google+ to all other Google products

Abhinn Shreshtha 31-July-2015

FB's compelling demographic data with the allegedly improved targeting across devices has led to many seeing this as the most significant threat to Google and cookie-based marketing. But is that the complete picture?

Abhinn Shreshtha 06-November-2014

Continuing its streak as social media warhorse, BJP has created more engagement on social media platforms than other parties in terms of mentions and buzz

Abhinn Shreshtha 14-October-2014

The social networking platform has added a new update to its News Feed to show relevant content at the right time, making it even more attractive for marketers and brands, and throwing a direct challenge to Twitter perhaps

Abhinn Shreshtha 24-September-2014

The division, spearheaded by Gautamm Mehra, has already bagged the social media mandates of Future Value Retail, Adlabs Imagica, Forevermark and Aviva

exchange4media Staff 11-March-2014

Micro targeting, customised approach and sharing of intellectual content with professionals are few compelling reasons for brands to turn to LinkedIn

Priyanka Nair 15-July-2013

Viacom18 Motion Pictures has brought on board Ignitee Digital Solutions are its digital marketing agency.

exchange4media Staff 11-March-2011

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