gaurav-gulati

Delivery boy eating customers' food: Will the viral video brew trouble for Zomato?

Industry experts signal that the incident is a big hit to not just Zomato but also other players in the category

Misbaah Mansuri 12-December-2018

Fortune Foods ad controversy: Did the brand opt right with their crisis management?

Fortune Foods quickly put out an apology, which in turn triggered complaints from Bengalis who pointed out that eating meat during the Puja is not a taboo in West Bengal

exchange4media Staff 17-October-2018

Prithvi Shaw: Will more brands bet on the man of the moment?

Prithvi Shaw became the youngest Indian to hit a century in a Test debut against the West Indies in Rajkot on October 4, taking the nation by storm

Misbaah Mansuri 09-October-2018