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"Media owners have not educated their clients about the power of the medium they own"?blur=25

Most media owners have been passive about their medium, and only an advertising agency thinks of ideas to use that medium to best of the advantage, say industry experts

B Priya Nov 26, 2013 9:52 AM

Stage set for the Mumbai leg of exchange4media Conclave?blur=25

The 13th edition of exchange4media Group’s flagship conference will be held in Mumbai today. Its stellar speaker line-up will delve into shifting media mindset & growth path ahead

exchange4media Staff Nov 25, 2013 8:21 AM

Sunder Swamy re-elected as President of IAA India Chapter?blur=25

The Chairman of RK Swamy BBDO has been re-elected as the President of the India Chapter of IAA for 2013-14, whereas Neeraj Roy, MD & CEO of Hungama Digital Media has been elected as Vice President

Priyanka Mehra Sep 26, 2013 8:06 AM

Graphic India & Filmkraft Productions partner to launch Krrish comics?blur=25

Marvel Comics creators Tom DeFalco, Ron Frenz and Sal Buscema working with Graphic India on the project

exchange4media Staff Sep 24, 2013 10:02 AM

Infrastructure & availability will lead to innovations in b'casting, say experts?blur=25

With the policy landscape & regulatory dispensation lagging behind the technology advances, industry experts are looking at the Govt to bridge the gap & set a forward looking roadmap

Abid Hasan Sep 16, 2013 8:57 AM

Guest Column: The cult of personality - Carlton D'Silva?blur=25

A celebrity might bring a certain amount of gloss to a brand, but it might not translate to a sale. Today, consumers relate to a person who is a lot more real, says the CCO of Hungama Digital Services

Carlton D’Silva Aug 8, 2013 8:16 AM

Saregama, Sony DADC in exclusive worldwide licensing pact?blur=25

Under this alliance, Saregama's entire content library to be exploited exclusively by Sony DADC on all physical formats across the world

exchange4media Staff Jul 17, 2013 9:37 AM

Want to retain your consumers? Play games with them?blur=25

Gamification is gaining momentum among marketers as means to strengthen consumer loyalty in a cost effective manner

Saloni Surti Jul 15, 2013 8:56 AM

Pictures Speak: Memorable moments from Cannes Lions 2013?blur=25

Glimpses of various moods at Cannes Lions 2013 the remarkable camaraderie, support and joie de vivre. These pictures speak a thousand words…

Priyanka Mehra Jun 29, 2013 10:55 AM

Video:  Tilt towards digital more pronounced - Neeraj Roy?blur=25

Instead of worrying about a digital overlap, all platforms should start creating a strong digital strategy, says the MD & CEO of Hungama Digital, against the backdrop of IDMA 2013

Saloni Surti Jun 27, 2013 8:13 AM

'Krrish 3' to run Facebook campaign to unveil its first look?blur=25

The 'Krrish 3' digital campaign is spearheaded by Hungama Digital Media and is expected to touch over 50 million people on Day One of the launch

exchange4media Staff Jun 26, 2013 2:51 PM

Cannes Lions 2013: India draws a blank in Cyber Lions?blur=25

Indian agencies will not be running for any metals in the Cyber Lions category once again as none of the 30 entries from India have made it to the shortlist

Priyanka Nair Jun 19, 2013 9:00 AM

Cannes Lions 2013: India draws a blank in Cyber Lions?blur=25

Indian agencies will not be running for any metals in the Cyber Lions category once again as none of the 30 entries from India have made it to the shortlist

Priyanka Nair Jun 18, 2013 1:24 PM

Never get swayed by the idea: Cannes Lions 2013 juror Carlton D'Silva?blur=25

The CCO of Hungama Digital Services India, who is a Cyber Lions jury member, shares his judging funda. An idea is only a good idea if it does good for the brand, he says

Priyanka Mehra May 30, 2013 8:27 PM

Never get swayed by the idea: Cannes Lions 2013 juror Carlton D'Silva?blur=25

The CCO of Hungama Digital Services India, who is a Cyber Lions jury member, shares his judging funda. An idea is only a good idea if it does good for the brand, he says

Priyanka Mehra May 30, 2013 8:27 PM

Is digital music streaming a threat to FM radio??blur=25

While digital music streaming has some clear opportunities over FM radio, it will never take over it, as radio serves music to a vast fragmented population

Saloni Surti May 30, 2013 7:50 PM

Saregama appoints Keshaw Sinha as CTO?blur=25

Sinha has over 18 years of technology experience in a diverse range of industries spanning telecom, retail, services, gaming, media and entertainment

exchange4media Staff May 11, 2013 8:33 PM

Saregama appoints Keshaw Sinha as Chief Technology Officer?blur=25

Sinha has over 18 years of technology experience in a diverse range of industries spanning telecom, retail, services, gaming, media and entertainment

exchange4media Staff May 10, 2013 7:14 PM

Indian music industry finds a lucrative revenue stream in social media?blur=25

Music industry is using social media to create virality, conversations, advtg opportunities, branded content & much more...

Priyanka Nair Apr 22, 2013 8:32 PM

JWT appoints Mohit Hira as Head of Digital?blur=25

Hira will be responsible for managing and growing JWT’s digital offering to clients across all markets, in addition to his current responsibilities on Airtel

exchange4media Staff Apr 9, 2013 7:22 PM