gama
Hungama Digital Services (HDS) predicts how key trends in digital media and technology will impact advertising in 2017
The agency has been selected following a multi-agency pitch to manage company’s digital channels.
The game brings together a trinity of action games with platformer shoot outs, car chasers and bomber maze puzzle game
e4m Desk Nov 22, 2016 11:02 AM
Saregama India signed a two movie deal with Pen Movies for the acquisition of music rights of their upcoming Bollywood releases which includes Kahaani 2 – Durga Rani Singh.This strategic partnership sees Saregama’s return to film music acquisition after a six year gap
He succeeds Srinivasan K Swamy under whose stellar leadership IAA India grew by leaps and bounds
This is the third big win for LodestarUM, which recently won the media duties for Zivame and Simplilearn and handles clients like J&J, Coca-Cola, Mahindra & Mahindra, Samsung, Amul and Tata among several others
e4m Desk May 24, 2016 12:35 PM
The funding is focused on growing its premium movie and TV, OTT service, Hungama Play; including addition of 1500 hours of TV content and original programming
The Grievances Against Misleading Advertisements (GAMA) portal received 1000+ complaints within a year of launch garnering prompt compliances from the top advertisers complained against
On the sidelines of the Pitch CMO Summit, some of India’s leading marketers and agency heads engaged in a lively debate on how effective is the digital medium when it comes to marketing.
It’s been few months since Disney India ventured into the distribution space; internalizing the distribution for the bouquet of its channels. Nikhil Gandhi, VP and Head - Revenue, Media Networks, Disney India, shares how the strategy has worked in their favour.
Madhuwanti Saha Mar 7, 2016 7:50 AM
Hungama saw a gradual rise in viewership in the past weeks, whereas in Week 48, suddenly overtook Pogo and Cartoon Network to claim the 2nd spot according to TAM data
At the 15th edition of the e4m Conclave held last week in Mumbai, eminent marketers got together for a panel discussion on 'Time for Paradigm Shift. Are marketers ready to partner Technologists?'
"Marketers must understand that irresponsible or offensive advertising doesn’t serve their marketing purpose. One can make an ad which is offensive or derogatory to women but it’ll not increase one’s revenue," says newly elected ASCI Chairman, HT Media’s Benoy Roychowdhury
Abid Hasan Sep 18, 2015 8:23 AM
Amesur, previously creative director, has been with HDS since 2000. Swamy is a digital native who has over 15 years of experience in the digital space
The company has currently got 7 shows on air and another 3 getting launched in next three months
"The clear buzzword of the year was collaboration; not not just for the sake of it but collaborations that you are constantly learning from," says Hungama Digital's Carlton D'Silva as he recounts his takeaways from Cannes sessions
Carlton D Silva Jun 30, 2015 8:14 AM
Brands should look at creating great content, building communities around it and then leading it to commerce, says Neeraj Roy, MD & CEO of Hungama Digital at Mobillion 2015
Rai will be based out of the agency's Mumbai office. He succeeds Colvyn Harris, who will assume the role of Executive Director, Global Growth and Client Development
The 360 degree campaign kick-started with a TVC featuring the voiceover of Bollywood star Hrithik Roshan along with a social media contest with the hashtag #HungamaMusic, amplified by OOH, digital and radio
