Hungama Digital foresees Digital Twins, Big Data, On-demand Apps key for 2017?blur=25

Hungama Digital Services (HDS) predicts how key trends in digital media and technology will impact advertising in 2017

e4m Desk Jan 5, 2017 8:19 AM

Hungama Digital bags mandate for Tata Steel?blur=25

The agency has been selected following a multi-agency pitch to manage company’s digital channels.

e4m Desk Dec 9, 2016 5:10 PM

Hungama launches official 'Force 2' game?blur=25

The game brings together a trinity of action games with platformer shoot outs, car chasers and bomber maze puzzle game

e4m Desk Nov 22, 2016 11:02 AM

Saregama India partners with Pen Movies for music rights?blur=25

Saregama India signed a two movie deal with Pen Movies for the acquisition of music rights of their upcoming Bollywood releases which includes Kahaani 2 – Durga Rani Singh.This strategic partnership sees Saregama’s return to film music acquisition after a six year gap

e4m Desk Oct 24, 2016 4:23 PM

Neeraj Roy elected as President of IAA India Chapter?blur=25

He succeeds Srinivasan K Swamy under whose stellar leadership IAA India grew by leaps and bounds

e4m Desk Sep 28, 2016 7:06 PM

LodestarUM bags media duties of Saregama?blur=25

This is the third big win for LodestarUM, which recently won the media duties for Zivame and Simplilearn and handles clients like J&J, Coca-Cola, Mahindra & Mahindra, Samsung, Amul and Tata among several others

e4m Desk May 24, 2016 12:35 PM

Hungama raises $25 MN in funding round led by Xiaomi?blur=25

The funding is focused on growing its premium movie and TV, OTT service, Hungama Play; including addition of 1500 hours of TV content and original programming

e4m Desk Apr 5, 2016 5:20 PM

ASCI processes 1000+ complaints against misleading advertising on behalf of  DoCA?blur=25

The Grievances Against Misleading Advertisements (GAMA) portal received 1000+ complaints within a year of launch garnering prompt compliances from the top advertisers complained against

e4m Desk Mar 21, 2016 3:54 PM

Pitch CMO Summit 2016: Is the digital medium overrated, experts share their views?blur=25

On the sidelines of the Pitch CMO Summit, some of India’s leading marketers and agency heads engaged in a lively debate on how effective is the digital medium when it comes to marketing.

e4m Desk Mar 9, 2016 8:10 AM

We plan to strengthen our portfolio with unique content: Nikhil Gandhi Disney India?blur=25

It’s been few months since Disney India ventured into the distribution space; internalizing the distribution for the bouquet of its channels. Nikhil Gandhi, VP and Head - Revenue, Media Networks, Disney India, shares how the strategy has worked in their favour.

Madhuwanti Saha Mar 7, 2016 7:50 AM

Hungama jumps to No. 2 position in the Kids Genre, Nick continues to lead?blur=25

Hungama saw a gradual rise in viewership in the past weeks, whereas in Week 48, suddenly overtook Pogo and Cartoon Network to claim the 2nd spot according to TAM data

e4m Desk Dec 9, 2015 8:27 AM

Technology needs to be embedded in path to growth, say industry experts?blur=25

At the 15th edition of the e4m Conclave held last week in Mumbai, eminent marketers got together for a panel discussion on 'Time for Paradigm Shift. Are marketers ready to partner Technologists?'

e4m Desk Oct 13, 2015 8:40 AM

If marketers & creative people follow ASCI code, half the problems are solved: Benoy Roychowdhury?blur=25

"Marketers must understand that irresponsible or offensive advertising doesn’t serve their marketing purpose. One can make an ad which is offensive or derogatory to women but it’ll not increase one’s revenue," says newly elected ASCI Chairman, HT Media’s Benoy Roychowdhury

Abid Hasan Sep 18, 2015 8:23 AM

Hungama Digital elevates Kamal Amesur as ECD & Manesh Swamy as creative director?blur=25

Amesur, previously creative director, has been with HDS since 2000. Swamy is a digital native who has over 15 years of experience in the digital space

e4m Desk Jul 9, 2015 2:49 PM

Saregama hires Rajesh Beri and Siddharth Anand to drive TV content?blur=25

The company has currently got 7 shows on air and another 3 getting launched in next three months

e4m Desk Jul 6, 2015 3:55 PM

Cannes 2015: Content with Intent: Carlton D'Silva?blur=25

"The clear buzzword of the year was collaboration; not not just for the sake of it but collaborations that you are constantly learning from," says Hungama Digital's Carlton D'Silva as he recounts his takeaways from Cannes sessions

Carlton D Silva Jun 30, 2015 8:14 AM

India is still a Rs 7-7.5 billion advertising market, with digital just in millions: Neeraj Roy?blur=25

Brands should look at creating great content, building communities around it and then leading it to commerce, says Neeraj Roy, MD & CEO of Hungama Digital at Mobillion 2015

e4m Desk May 2, 2015 9:31 AM

Tarun Rai takes charge as CEO, J. Walter Thompson South Asia?blur=25

Rai will be based out of the agency's Mumbai office. He succeeds Colvyn Harris, who will assume the role of Executive Director, Global Growth and Client Development

e4m Desk Mar 2, 2015 9:12 AM

Hungama launches new brand campaign 'Zindagi Ka Sound Track'?blur=25

The 360 degree campaign kick-started with a TVC featuring the voiceover of Bollywood star Hrithik Roshan along with a social media contest with the hashtag #HungamaMusic, amplified by OOH, digital and radio

e4m Desk Oct 25, 2014 8:57 AM

 Open Magazine appoints Mohit Hira as CEO?blur=25

Hira was promoted as CEO, Hungama Digital Services in January 2014

Abid Hasan Oct 14, 2014 11:42 AM