Technology needs to be embedded in path to growth, say industry experts?blur=25

At the 15th edition of the e4m Conclave held last week in Mumbai, eminent marketers got together for a panel discussion on 'Time for Paradigm Shift. Are marketers ready to partner Technologists?'

exchange4media Staff Oct 13, 2015 8:40 AM

If marketers & creative people follow ASCI code, half the problems are solved: Benoy Roychowdhury?blur=25

"Marketers must understand that irresponsible or offensive advertising doesn’t serve their marketing purpose. One can make an ad which is offensive or derogatory to women but it’ll not increase one’s revenue," says newly elected ASCI Chairman, HT Media’s Benoy Roychowdhury

Abid Hasan Sep 18, 2015 8:23 AM

Hungama Digital elevates Kamal Amesur as ECD & Manesh Swamy as creative director?blur=25

Amesur, previously creative director, has been with HDS since 2000. Swamy is a digital native who has over 15 years of experience in the digital space

exchange4media Staff Jul 9, 2015 2:49 PM

Saregama hires Rajesh Beri and Siddharth Anand to drive TV content?blur=25

The company has currently got 7 shows on air and another 3 getting launched in next three months

exchange4media Staff Jul 6, 2015 3:55 PM

Cannes 2015: Content with Intent: Carlton D'Silva?blur=25

"The clear buzzword of the year was collaboration; not not just for the sake of it but collaborations that you are constantly learning from," says Hungama Digital's Carlton D'Silva as he recounts his takeaways from Cannes sessions

Carlton D’Silva Jun 30, 2015 8:14 AM

India is still a Rs 7-7.5 billion advertising market, with digital just in millions: Neeraj Roy?blur=25

Brands should look at creating great content, building communities around it and then leading it to commerce, says Neeraj Roy, MD & CEO of Hungama Digital at Mobillion 2015

exchange4media Staff May 2, 2015 9:31 AM

Tarun Rai takes charge as CEO, J. Walter Thompson South Asia?blur=25

Rai will be based out of the agency's Mumbai office. He succeeds Colvyn Harris, who will assume the role of Executive Director, Global Growth and Client Development

exchange4media Staff Mar 2, 2015 9:12 AM

Hungama launches new brand campaign 'Zindagi Ka Sound Track'?blur=25

The 360 degree campaign kick-started with a TVC featuring the voiceover of Bollywood star Hrithik Roshan along with a social media contest with the hashtag #HungamaMusic, amplified by OOH, digital and radio

exchange4media Staff Oct 25, 2014 8:57 AM

 Open Magazine appoints Mohit Hira as CEO?blur=25

Hira was promoted as CEO, Hungama Digital Services in January 2014

Abid Hasan Oct 14, 2014 11:42 AM

IAMAI unveils Mobile Marketing Casebook?blur=25

The pioneering casebook is a précis account of the most successful marketing campaigns in the country and is in association with GroupM and Times Internet Limited

exchange4media Staff Sep 25, 2014 8:13 AM

Scarecrow wins creative mandate for

The agency's mandate will be to target digital music consumers across the country via 360 degree creative communications including print, OOH and digital

exchange4media Staff Sep 5, 2014 8:37 AM

Mohit Hira quits JWT, to turn entrepreneur?blur=25

According to industry sources, Hira is all set to turn entrepreneur, with his own venture in the digital space. Today is his last working day with the JWT Group

exchange4media Staff Aug 30, 2014 9:01 AM

Tata Sky's Vikram Mehra set to join Saregama in Oct-end?blur=25

Saregama India informed the BSE that its Board of Directors, at a meeting held on August 13, 2014, has decided to appoint Vikram Mehra as Managing Director & added that he will take charge by the end of October 2014

exchange4media Staff Aug 16, 2014 9:54 AM

Quasar appoints Rasika Bamba as Head of Digital Media?blur=25

Bamba will be in charge of scaling up new business initiatives and to strengthen existing relationships in the North & East regions. She will additionally be responsible for the media practice at Quasar

exchange4media Staff Aug 12, 2014 7:59 AM

Hungama Digital Media launches PRO service for its native app?blur=25

Service includes integrated service of audio and videos, streaming without internet, operator billing and Google Wallet integration

exchange4media Staff Jun 25, 2014 7:54 AM

Is greed killing the online radio ecosystem??blur=25

Internet radio in India is still in status quo as operators & music labels fail to reach any consensus. Online radio players blame music labels of being short-sighted, while labels

Abhinn Shreshtha Jun 17, 2014 9:22 AM

We are offering differentiated specialised content: Aditya Swamy?blur=25

The EVP & Business Head of MTV speaks about the latest offering, Pepsi MTV Indies, monetisation & marketing plans, and the strategy behind launching the channel

Abhinav Trivedi Feb 6, 2014 9:50 AM

Mohit Hira appointed as CEO, Hungama Digital Services?blur=25

Hira will be overseeing the entire operations of Hungama Digital Services & JWT Digital, thereby ensuring seamless integration of the two to offer integrated digital solutions to all HDS & JWT clients

exchange4media Staff Jan 9, 2014 7:57 AM

Vodafone enhances mobile internet experience with Vodafone Music?blur=25

The streaming & download music service will allow subscribers to gain access to music and music videos through a dedicated WAP site or the Vodafone Music app

Abhinna Shreshtha Dec 19, 2013 8:00 AM

As early as next year, the industry will see some signs of revival: Colvyn Harris?blur=25

The CEO of South Asia, JWT talks about being a full service agency, accountability in advtg, adopting a frugal approach in spends, 2014 plans and more...

Priyanka Mehra Nov 28, 2013 8:14 AM