Neeraj Roy speaks to exchange4media about the original shows that Hungama released this week, their marketing strategy and more

e4m Desk Jun 4, 2018 8:52 AM


The long format ad seamlessly integrated the product into a story about enduring love and the comforting nature of familiar tunes

e4m Desk May 23, 2018 9:45 AM


The massive growth of digital has pushed traditional media houses in a phase of existential crisis. Though traditional media in India currently attracts big ad dollars, the question is: Will advertisers continue this faith in traditional platforms?

Ruhail Amin May 17, 2018 8:54 AM


Artist Aloud will release a new episode of The Ajay Gehi Show every Friday, starting 15th June 2018. Viewers can tune in on the Artist Aloud App, Hungama Play, Artist Aloud’s YouTube channel and Facebook page to watch the show.

e4m Desk May 16, 2018 7:16 PM


The Womb has conceptualised the three TVCs launched just ahead of Mother's Day

e4m Desk May 11, 2018 8:50 AM


Week 7 of the Broadcast Audience Research Council (BARC) India ratings, saw a growth in the kids genre, recording 612183 million impressions, while in week 6 and 5 it was 579095 million impressions and 578246 million impressions respectively.

e4m Desk Feb 28, 2018 8:53 AM


The show titled on the soon to be released film airs as a Valentine's week special from 9th -16th Feb on BIG FM

e4m Desk Feb 16, 2018 4:13 PM


Amazon Prime Music, coming soon as an ad-free music streaming service at no additional cost for Prime members in India, will make Saregama’s music catalogue across multiple Indian languages easily discoverable and accessible

e4m Desk Jan 22, 2018 5:34 PM


Saregama brings out its first campaign for its product, Carvaan which is conceptualized by The Womb

e4m Desk Nov 21, 2017 4:47 PM


The movie is an extension of the popular episodic series and will be telecast on November 19 on Hungama Channel

e4m Desk Nov 14, 2017 5:31 PM


The title track is available for streaming on websitesHungama, Gaana and Saavn

e4m Desk Oct 11, 2017 1:40 PM


First kids’ franchise to use toys and gameplay as an integral part of the animated content

e4m Desk Sep 25, 2017 3:00 PM


Kids channels of Viacom18, Disney India, Turner International and SPN expect ad sales to pick up in the festive period through their tentpole marketing, fresh content and brand integrations

Madhuwanti Saha Sep 25, 2017 8:16 AM


Disney Channel ousted Nick from top spot in the kid’s genre by garnering 97.8 million impressions according to BARC data for Week 35 (August 25-September 1)

e4m Desk Sep 12, 2017 7:48 AM


The company becomes first Indian Service Provider (ISP) to benchmark 100 Mbps speed across its offerings.

e4m Desk Sep 7, 2017 6:31 PM


The new #DoorsOfIndia campaign for the brand Pravesh by Tata Steel showcases an amalgamation of content, influencers and storytelling

e4m Desk Aug 19, 2017 8:20 AM


International Advertising Association India Chapter (IAA) kicked off the week-long IAA CEOs Tour to Israel on July 23

Venkata Susmita Biswas Jul 24, 2017 8:05 AM

How relationship marketing technology is raising the bar?blur=25

Matt McRoberts, VP, Global Business & Channel Development, Appboy, talks about their targeted advertising solutions, how it’s different from Facebook and Google and more

Madhuwanti Saha Jun 8, 2017 7:45 AM

GST: Taxation process for the advertising agencies may get complicated?blur=25

Advertisers feel that with Goods and Services Tax (GST), the taxation process for the industry will become more complex, but the benefits will outweigh the disadvantages

Ruhail Amin May 24, 2017 7:36 AM

Guest Column: Immersive experiences will drive ad business in 2017: Surya Narayanan, Hungama Digital ?blur=25

As digitisation moves into a new phase in 2017, Surya Narayanan, Head of Business at Hungama Digital Services (HDS) lists out the trends the advertising businesses will have to factor in

Surya Narayanan Jan 10, 2017 8:21 AM