Kids channels of Viacom18, Disney India, Turner International and SPN expect ad sales to pick up in the festive period through their tentpole marketing, fresh content and brand integrations

Madhuwanti Saha Sep 25, 2017 8:16 AM


Disney Channel ousted Nick from top spot in the kid’s genre by garnering 97.8 million impressions according to BARC data for Week 35 (August 25-September 1)

exchange4media Staff Sep 12, 2017 7:48 AM


The company becomes first Indian Service Provider (ISP) to benchmark 100 Mbps speed across its offerings.

exchange4media Staff Sep 7, 2017 6:31 PM


The new #DoorsOfIndia campaign for the brand Pravesh by Tata Steel showcases an amalgamation of content, influencers and storytelling

exchange4media Staff Aug 19, 2017 8:20 AM


International Advertising Association India Chapter (IAA) kicked off the week-long IAA CEOs Tour to Israel on July 23

Venkata Susmita Biswas Jul 24, 2017 8:05 AM

How relationship marketing technology is raising the bar?blur=25

Matt McRoberts, VP, Global Business & Channel Development, Appboy, talks about their targeted advertising solutions, how it’s different from Facebook and Google and more

Madhuwanti Saha Jun 8, 2017 7:45 AM

GST: Taxation process for the advertising agencies may get complicated?blur=25

Advertisers feel that with Goods and Services Tax (GST), the taxation process for the industry will become more complex, but the benefits will outweigh the disadvantages

Ruhail Amin May 24, 2017 7:36 AM

Guest Column: Immersive experiences will drive ad business in 2017: Surya Narayanan, Hungama Digital ?blur=25

As digitisation moves into a new phase in 2017, Surya Narayanan, Head of Business at Hungama Digital Services (HDS) lists out the trends the advertising businesses will have to factor in

Surya Narayanan Jan 10, 2017 8:21 AM

Guest Column: Trust is the secret ingredient of content marketing: Manesh Swamy, Hungama Digital Services?blur=25

Manesh Swamy, Creative Director, Hungama Digital Services, on how innovations will drive marketers to become more tech savvy

Manesh Swamy Jan 9, 2017 8:01 AM

Hungama Digital foresees Digital Twins, Big Data, On-demand Apps key for 2017?blur=25

Hungama Digital Services (HDS) predicts how key trends in digital media and technology will impact advertising in 2017

exchange4media Staff Jan 5, 2017 8:19 AM

Hungama Digital bags mandate for Tata Steel?blur=25

The agency has been selected following a multi-agency pitch to manage company’s digital channels.

exchange4media Staff Dec 9, 2016 5:10 PM

Hungama launches official 'Force 2' game?blur=25

The game brings together a trinity of action games with platformer shoot outs, car chasers and bomber maze puzzle game

exchange4media Staff Nov 22, 2016 11:02 AM

Saregama India partners with Pen Movies for music rights?blur=25

Saregama India signed a two movie deal with Pen Movies for the acquisition of music rights of their upcoming Bollywood releases which includes Kahaani 2 – Durga Rani Singh.This strategic partnership sees Saregama’s return to film music acquisition after a six year gap

exchange4media Staff Oct 24, 2016 4:23 PM

Neeraj Roy elected as President of IAA India Chapter?blur=25

He succeeds Srinivasan K Swamy under whose stellar leadership IAA India grew by leaps and bounds

exchange4media Staff Sep 28, 2016 7:06 PM

LodestarUM bags media duties of Saregama?blur=25

This is the third big win for LodestarUM, which recently won the media duties for Zivame and Simplilearn and handles clients like J&J, Coca-Cola, Mahindra & Mahindra, Samsung, Amul and Tata among several others

exchange4media Staff May 24, 2016 12:35 PM

Hungama raises $25 MN in funding round led by Xiaomi?blur=25

The funding is focused on growing its premium movie and TV, OTT service, Hungama Play; including addition of 1500 hours of TV content and original programming

exchange4media Staff Apr 5, 2016 5:20 PM

ASCI processes 1000+ complaints against misleading advertising on behalf of  DoCA?blur=25

The Grievances Against Misleading Advertisements (GAMA) portal received 1000+ complaints within a year of launch garnering prompt compliances from the top advertisers complained against

exchange4media Staff Mar 21, 2016 3:54 PM

Pitch CMO Summit 2016: Is the digital medium overrated, experts share their views?blur=25

On the sidelines of the Pitch CMO Summit, some of India’s leading marketers and agency heads engaged in a lively debate on how effective is the digital medium when it comes to marketing.

exchange4media Staff Mar 9, 2016 8:10 AM

We plan to strengthen our portfolio with unique content: Nikhil Gandhi Disney India?blur=25

It’s been few months since Disney India ventured into the distribution space; internalizing the distribution for the bouquet of its channels. Nikhil Gandhi, VP and Head - Revenue, Media Networks, Disney India, shares how the strategy has worked in their favour.

Madhuwanti Saha Mar 7, 2016 7:50 AM

Hungama jumps to No. 2 position in the Kids Genre, Nick continues to lead?blur=25

Hungama saw a gradual rise in viewership in the past weeks, whereas in Week 48, suddenly overtook Pogo and Cartoon Network to claim the 2nd spot according to TAM data

exchange4media Staff Dec 9, 2015 8:27 AM