gama
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At the inaugural day of the CII Big Picture Summit, experts discussed challenges and opportunities involving streaming platforms

Ruhail Amin Dec 7, 2018 8:46 AM

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As of December 5, one million units of Carvaan has been sold since its launch. Carvaan contributes nearly half of Saregama’s music revenue.

Venkata Susmita Biswas Dec 6, 2018 8:50 AM

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A panel discussion on ‘Sexual Violence and the Media: What Must Change?’ was organised by the Department of Journalism and Mass Communication of St Joseph’s College (Autonomous) in Bengaluru

exchange4media Staff Nov 30, 2018 8:22 AM

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Mehra elected following the retirement of Shridhar Subramaniam, President- India and Middle East, Sony Music India, as IMI Chairman

exchange4media Staff Nov 1, 2018 8:05 AM

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Moving over synthetic families wearing silk garments and plastic smiles that are seen in most Diwali ads, Saregama Carvaan with its festive campaign has brought in a point of view with its recent ad

Misbaah Mansuri Oct 16, 2018 8:43 AM

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The information was highlighted in Minister of State for Information and Broadcasting, Rajyavardhan Rathore's reply to a question in Rajya Sabha pertaining to the rise in misleading advertisements in TV programmes

exchange4media Staff Jul 24, 2018 1:41 PM

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Neeraj Roy speaks to exchange4media about the original shows that Hungama released this week, their marketing strategy and more

exchange4media Staff Jun 4, 2018 8:52 AM

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The long format ad seamlessly integrated the product into a story about enduring love and the comforting nature of familiar tunes

exchange4media Staff May 23, 2018 9:45 AM

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The massive growth of digital has pushed traditional media houses in a phase of existential crisis. Though traditional media in India currently attracts big ad dollars, the question is: Will advertisers continue this faith in traditional platforms?

Ruhail Amin May 17, 2018 8:54 AM

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Artist Aloud will release a new episode of The Ajay Gehi Show every Friday, starting 15th June 2018. Viewers can tune in on the Artist Aloud App, Hungama Play, Artist Aloud’s YouTube channel and Facebook page to watch the show.

exchange4media Staff May 16, 2018 7:16 PM

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The Womb has conceptualised the three TVCs launched just ahead of Mother's Day

exchange4media Staff May 11, 2018 8:50 AM

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Week 7 of the Broadcast Audience Research Council (BARC) India ratings, saw a growth in the kids genre, recording 612183 million impressions, while in week 6 and 5 it was 579095 million impressions and 578246 million impressions respectively.

exchange4media Staff Feb 28, 2018 8:53 AM

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The show titled on the soon to be released film airs as a Valentine's week special from 9th -16th Feb on BIG FM

exchange4media Staff Feb 16, 2018 4:13 PM

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Amazon Prime Music, coming soon as an ad-free music streaming service at no additional cost for Prime members in India, will make Saregama’s music catalogue across multiple Indian languages easily discoverable and accessible

exchange4media Staff Jan 22, 2018 5:34 PM

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Vikram Mehra, Managing Director, Saregama India, opened up about the genesis of Carvaan, the trigger behind the brand’s first ever campaign and their plans to scale ahead

Misbaah Mansuri Dec 4, 2017 8:50 AM

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Saregama, the oldest music label and youngest movie studio, announced a price reduction of their popular digital audio player range: Carvaan and Carvaan Mini

exchange4media Staff Nov 25, 2017 8:09 AM

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Saregama brings out its first campaign for its product, Carvaan which is conceptualized by The Womb

exchange4media Staff Nov 21, 2017 4:47 PM

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The movie is an extension of the popular episodic series and will be telecast on November 19 on Hungama Channel

exchange4media Staff Nov 14, 2017 5:31 PM

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The title track is available for streaming on websitesHungama, Gaana and Saavn

exchange4media Staff Oct 11, 2017 1:40 PM

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First kids’ franchise to use toys and gameplay as an integral part of the animated content

exchange4media Staff Sep 25, 2017 3:00 PM