IMPACT Annv Spl: How to win & retain consumers?blur=25

Madan Mohapatra, Chief of Marketing, Pantaloon Retail India Ltd, Future Group shares the seven consumer insights marketers can’t ignore.

Madan Mohapatra Dec 16, 2011 7:41 AM

IMPACT Annv Spl: Devendra Chawla’s push for private brands?blur=25

Devendra Chawla, President – Food & FMCG, Future Group, shares the seven must-wins for building private brands.

Devendra Chawla Dec 8, 2011 7:30 AM

Big Bazaar unveils fresh branding as it completes 10 years?blur=25

A TV, print and social media communication initiative is being launched to mark 10 years of Big Bazaar. The media campaign has been developed by Mudra Communication.

exchange4media Staff Nov 19, 2011 6:13 AM

Indus League takes the franchising route to expansion?blur=25

Future Group’s Indus League Clothing is taking up the franchising route aggressively to extend their reach in Tier II and III towns. The apparel manufacturer has started off with franchisee stores for their women’s apparel brand Jealous 21.

Sai Prasanna Nov 1, 2011 9:06 AM

What does the youth want – channels share their expertise?blur=25

A TG as erratic as the youth is difficult to decipher and needs constant tracking. Music/ youth channels like MTV, Channel [v] and Bindaas have taken the lead in demystifying this segment. exchange4media takes a look at their initiatives.

Fatema Rajkotwala Jan 12, 2011 8:08 AM

Future Group bullish on FutureBazaar.com; ropes in M&C Saatchi?blur=25

Future Group has some aggressive plans lined up for its digital retailing arm, FutureBazaar.com and has launched a shopping initiative themed ‘The Battle’. This initiative coincides with a fresh brand design along with a 360 degree marketing and communication plan with a budget of Rs 10-12 crore. M&C Saatchi has been assigned the creative mandate.

exchange4media Mumbai Bureau Oct 1, 2010 8:25 AM

Posterscope goes to town with Future Group’s Home Town?blur=25

Posterscope India, the OOH company from the Aegis Media Group, has come out with an innovative OOH campaign for the launch of Future Group’s Home Town, said to be the biggest home improvement retail format in India.

exchange4media Mumbai Bureau Feb 8, 2010 6:59 AM