Big Bazaar joins IPL bandwagon, buys 120 seconds per match

The retail chain from Future Group joins the tournament after 10 matches. The aim is to communicate the change of positioning in the brand message, capitalising on the reach & frequency of IPL

Abhinav Trivedi May 9, 2014 8:47 AM

Can mobile advertising reach the Rs 430-cr mark in 2014?

Every year-end survey has pegged mobile ad spends to outgrow all other media through 2014 and beyond. exchange4media speaks to some advertisers to know what the potential of this medium actually is

Abhinna Shreshtha Feb 5, 2014 7:55 AM

Pantaloons goes aggressive to grab larger pie of sale season

Pantaloons uses print, outdoor, radio, digital and an array of BTL activities to market its campaign ‘In love with sales’

Priyanka Nair Jan 22, 2013 7:50 PM

Pantaloons celebrates 15 yrs with aggressive mktg push

The brand’s 3-month long campaign ‘In love with fashion’ has allocated 50% of mktg budget to print

Priyanka Nair Dec 7, 2012 7:48 PM

FDI cap increase in retail is a game changer

Slight apprehension notwithstanding, FDI increase in retail augers good news for marketers and agencies, as its opens up various opportunities

Noor Fathima Warsia Sep 17, 2012 4:01 AM

Brands turn Independence Day into sales extravaganza

National days such as Republic Day & I-Day have turned out to be bonanza time for consumers. But what is the brand rub-off here?

Shree Lahiri Aug 14, 2012 8:02 PM

It’s Reach over Frequency in TRAI’s ad regulation

As content-break patterns become predictable, TRAI’s ad regulation will prove unfavourable for ‘frequency’ channels

Noor Fathima Warsia May 28, 2012 8:54 PM

It’s Reach over Frequency in TRAI’s ad regulation

As content-break patterns become predictable, TRAI’s ad regulation will prove unfavourable for ‘frequency’ channels

Noor Fathima Warsia May 28, 2012 3:21 AM

523 entries battle it out at IDMA 2012

From the 523 entries received for Indian Digital Media Awards 2012, 126 nominees have been shortlisted by an eminent panel of jury members

Rahul Dubey Apr 5, 2012 6:04 AM

IDMA 2012: Jury meet concludes; winners to be declared on April 16

The final round of adjudging over 500 entries of the Indian Digital Media Awards 2012 was completed yesterday; awards to be declared on April 16

Rahul Dubey Apr 3, 2012 8:20 AM

Reporter’s Diary: Confessions of a shopaholic

Priyanka Nair writes about the effectiveness of brand communication in a retail set-up and using it for optimal customer engagement

Priyanka Nair Mar 10, 2012 8:50 AM

Future Media drives Tata’s promo push for Indigo

Less than a year after Tata Motors had partnered with Future Group for activation of the Tata Nano, the two are back together, this time for Tata Indigo

Rahul Dubey Feb 8, 2012 8:35 AM

Future Group chooses M&C Saatchi for T24 Mobile

Future Group has awarded creative duties of its GSM mobile services under the brand name T24 Mobile to M&C Saatchi. The account size is pegged at Rs 25 crore.

Deepika Bhardwaj Dec 29, 2011 7:52 AM

IMPACT Annv Spl: How to win & retain consumers

Madan Mohapatra, Chief of Marketing, Pantaloon Retail India Ltd, Future Group shares the seven consumer insights marketers can’t ignore.

Madan Mohapatra Dec 16, 2011 7:41 AM

IMPACT Annv Spl: Devendra Chawla’s push for private brands

Devendra Chawla, President – Food & FMCG, Future Group, shares the seven must-wins for building private brands.

Devendra Chawla Dec 8, 2011 7:30 AM

Big Bazaar unveils fresh branding as it completes 10 years

A TV, print and social media communication initiative is being launched to mark 10 years of Big Bazaar. The media campaign has been developed by Mudra Communication.

exchange4media Staff Nov 19, 2011 6:13 AM

Indus League takes the franchising route to expansion

Future Group’s Indus League Clothing is taking up the franchising route aggressively to extend their reach in Tier II and III towns. The apparel manufacturer has started off with franchisee stores for their women’s apparel brand Jealous 21.

Sai Prasanna Nov 1, 2011 9:06 AM

What does the youth want – channels share their expertise

A TG as erratic as the youth is difficult to decipher and needs constant tracking. Music/ youth channels like MTV, Channel [v] and Bindaas have taken the lead in demystifying this segment. exchange4media takes a look at their initiatives.

Fatema Rajkotwala Jan 12, 2011 8:08 AM

Future Group bullish on FutureBazaar.com; ropes in M&C Saatchi

Future Group has some aggressive plans lined up for its digital retailing arm, FutureBazaar.com and has launched a shopping initiative themed ‘The Battle’. This initiative coincides with a fresh brand design along with a 360 degree marketing and communication plan with a budget of Rs 10-12 crore. M&C Saatchi has been assigned the creative mandate.

exchange4media Mumbai Bureau Oct 1, 2010 8:25 AM

Posterscope goes to town with Future Group’s Home Town

Posterscope India, the OOH company from the Aegis Media Group, has come out with an innovative OOH campaign for the launch of Future Group’s Home Town, said to be the biggest home improvement retail format in India.

exchange4media Mumbai Bureau Feb 8, 2010 6:59 AM