future-group
S Group Insights: Future Group emerges leading advertiser in retail category across all platforms in 2015?blur=25

As compared to 2014, Future Group has increased its focus on Print platform as well as Radio platform in 2015; whereas on Television platform it has reduced advertisement duration. Future Retail Ltd. has also increased promotions on Print platform by 80%, whereas on Radio platform it has increased by 37% and on Television platform the group has reduced their ad duration by 8%.

exchange4media Staff Dec 29, 2015 8:44 AM

Technology needs to be embedded in path to growth, say industry experts?blur=25

At the 15th edition of the e4m Conclave held last week in Mumbai, eminent marketers got together for a panel discussion on 'Time for Paradigm Shift. Are marketers ready to partner Technologists?'

exchange4media Staff Oct 13, 2015 8:40 AM

Marketers on what is deterring consumers from opening their pockets?blur=25

At the Businessworld Marketing Whitebook 2015 launch, Future Group's Devendra Chawla, Nivea's Rakshit Hargave, and Businessworld's Gurbir Singh discussed the topic 'A year of cautious optimism: What lies ahead for business leaders?'

exchange4media Staff Aug 1, 2015 8:42 AM

Razorfish appointed online partners for Bengal Warriors?blur=25

The creative agency has been selected by Future Group’s Pro Kabaddi team considering their digital acumen as well as their fondness for both Bengal and the sport

exchange4media Staff Jul 10, 2015 4:55 PM

Razorfish appointed online partners for Bengal Warriors?blur=25

The creative agency has been selected by Future Group’s Pro Kabaddi team considering their digital acumen as well as their fondness for both Bengal and the sport

exchange4media Staff Jul 9, 2015 5:03 PM

E-tailers and retailers lock horns for fireworks in festive skies?blur=25

The aggressive thrust from e-commerce players has forced retailers to up their game this festive season with discounts, partnerships and increased ad spends. Consumers are not complaining

Ankur Singh Oct 21, 2014 8:11 AM

IPL7: Reach of tournament has expanded, say marketers?blur=25

Although the opening match TVR of IPL (3.7) could be matched only once after that till May 10, marketers are confident that the viewership will see a surge now that the elections are over

Abhinav Trivedi May 26, 2014 8:50 AM

Big Bazaar joins IPL bandwagon, buys 120 seconds per match?blur=25

The retail chain from Future Group joins the tournament after 10 matches. The aim is to communicate the change of positioning in the brand message, capitalising on the reach & frequency of IPL

Abhinav Trivedi May 9, 2014 8:47 AM

Can mobile advertising reach the Rs 430-cr mark in 2014??blur=25

Every year-end survey has pegged mobile ad spends to outgrow all other media through 2014 and beyond. exchange4media speaks to some advertisers to know what the potential of this medium actually is

Abhinna Shreshtha Feb 5, 2014 7:55 AM

Pantaloons goes aggressive to grab larger pie of sale season?blur=25

Pantaloons uses print, outdoor, radio, digital and an array of BTL activities to market its campaign ‘In love with sales’

Priyanka Nair Jan 22, 2013 7:50 PM

Pantaloons celebrates 15 yrs with aggressive mktg push?blur=25

The brand’s 3-month long campaign ‘In love with fashion’ has allocated 50% of mktg budget to print

Priyanka Nair Dec 7, 2012 7:48 PM

FDI cap increase in retail is a game changer?blur=25

Slight apprehension notwithstanding, FDI increase in retail augers good news for marketers and agencies, as its opens up various opportunities

Noor Fathima Warsia Sep 17, 2012 4:01 AM

Brands turn Independence Day into sales extravaganza?blur=25

National days such as Republic Day & I-Day have turned out to be bonanza time for consumers. But what is the brand rub-off here?

Shree Lahiri Aug 14, 2012 8:02 PM

It’s Reach over Frequency in TRAI’s ad regulation?blur=25

As content-break patterns become predictable, TRAI’s ad regulation will prove unfavourable for ‘frequency’ channels

Noor Fathima Warsia May 28, 2012 8:54 PM

It’s Reach over Frequency in TRAI’s ad regulation?blur=25

As content-break patterns become predictable, TRAI’s ad regulation will prove unfavourable for ‘frequency’ channels

Noor Fathima Warsia May 28, 2012 3:21 AM

523 entries battle it out at IDMA 2012?blur=25

From the 523 entries received for Indian Digital Media Awards 2012, 126 nominees have been shortlisted by an eminent panel of jury members

Rahul Dubey Apr 5, 2012 6:04 AM

IDMA 2012: Jury meet concludes; winners to be declared on April 16?blur=25

The final round of adjudging over 500 entries of the Indian Digital Media Awards 2012 was completed yesterday; awards to be declared on April 16

Rahul Dubey Apr 3, 2012 8:20 AM

Reporter’s Diary: Confessions of a shopaholic?blur=25

Priyanka Nair writes about the effectiveness of brand communication in a retail set-up and using it for optimal customer engagement

Priyanka Nair Mar 10, 2012 8:50 AM

Future Media drives Tata’s promo push for Indigo?blur=25

Less than a year after Tata Motors had partnered with Future Group for activation of the Tata Nano, the two are back together, this time for Tata Indigo

Rahul Dubey Feb 8, 2012 8:35 AM

Future Group chooses M&C Saatchi for T24 Mobile?blur=25

Future Group has awarded creative duties of its GSM mobile services under the brand name T24 Mobile to M&C Saatchi. The account size is pegged at Rs 25 crore.

Deepika Bhardwaj Dec 29, 2011 7:52 AM