foursquare
foursquare in strategic pact with Café Coffee Day?blur=25

Mobile location based service foursquare has formed its first big brand tie-up in India with Café Coffee Day.

exchange4media Staff Feb 24, 2011 8:03 AM

iPlayUp: A fresh spin on the location game?blur=25

Mobile social gaming service PlayUp has launched three new quiz-based games, which will be based around the live matches of the Cricket World Cup.

exchange4media Staff Feb 12, 2011 6:35 AM

iZone International: Facebook starts off Deals in the UK?blur=25

Facebook has launched Facebook Deals, a location based deal discovery service, in the UK.

exchange4media Staff Feb 2, 2011 8:05 AM

Catch me if you can! foursquare’s ‘check-in’ formula – hit or flop??blur=25

‘foursquare’ is the latest craze to sweep the web, following in the footsteps of Facebook and Twitter and following similar growth patterns. It already boasts of 4 million users worldwide – connecting people’s online profiles with their real world locations, tracking the places they visit in the city. exchange4media spoke to digital experts and sought to demystify the new application, the kind of viral effect it might lead to and whether it will take off.

Preeti Hoon Dec 2, 2010 7:29 AM