Fortune Foods quickly put out an apology, which in turn triggered complaints from Bengalis who pointed out that eating meat during the Puja is not a taboo in West Bengal

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Brands across categories are using the loving old character of a granny in their communication to break the clutter and standout

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Also announced were Film Craft, Titanium and Integrated, shortlists in which no Indian entry made the cut

exchange4media Staff 27-June-2015

Advertisers have always used the 'tug at the heartstrings' approach to sell products & services. But is it universally effective for brands at every stage of their growth cycle

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