Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

NE TV Group launches South India's first multi lingual News and Current Affairs Channel HY TV

21-March-2009
Font Size   16
NE TV Group launches South India's first multi lingual News and Current Affairs Channel HY TV

The North-East TV Group successfully added one more television channel to its kitty with the launch of HY TV. The media conglomerate from the north east now has a bouquet of six channels under its banner, like NE TV, NE Bangla, NE Hi-fi apart from Hamar TV which is India’s first News & Current Affairs multi-lingual Bhojpuri Channel which was launched on March 7 and Focus TV Asia’s first 24x7 News & Current Affairs Channel for Women on the occasion of International Women’s Day on March 8 earlier this month.

HY TV has been floated under the banner of HY Media and Entertainment and has been launched to cater to the cosmopolitan people across the globe. HY TV is South India’s first multi-lingual global TV channel for News, current affairs and Infotainment and will be aired exclusively in English, Hindi and Urdu. While Hyderabad is the helm of affairs for the channel, it has bureaus in other southern cities like Bangalore, Chennai and Trivandrum.

HY TV is headed by Director Rama Raju. He said that several news channels in Andhra Pradesh market are often known to sensationalise the news and HY TV has taken an oath to stay away from sensationalism of news. Apart from the regular news features, the channel has a basket full of infotainment programs, reality shows and travelogues.

Former Union Minister Matang Sinh, who is the Chairman and Managing Director of the North-East TV Group was present to grace the occasion at the HY TV headquarter in Hyderabad. Explaining the USP of HY TV, in an already cluttered news market, Mr. Sinh said, "Our strategy is to present responsible news while being creative in different languages like Hindi, English and Urdu. We focus on the problems of development, health, women and children, minorities, dalits and everything under the roof. We are here to solve the common man's woes and take it to the government."

He also said, "Many of the bureaucrats who are policy makers are non-Telugu's and they need to know the ground realities, and the HY TV Hindi and English bulletin is meant for them. The Urdu-speaking population also requires a dedicated news source about the Old City, which is a neglected area."

Group Assignment Head Gargee Bardoloi said that HY TV is the channel that will connect local people worldwide and will present its content in the most widely spoken languages of the country keeping intact the history, heritage and flavour of South India.

Also present on the occasion was Head Output, Mr. Anshul Shukla, Head Input Mr G Ramesh Rao, Chief of Bureau M N S Kumar, Head Marketing Krishna Mohan along with the entire team of HY TV.

In the coming years, the NE TV Group has plans of launching a gamut of channels catering to every segment and niche of the society, and make its presence felt all across India and the world with an immediate plan of launching a business channel, a shopping channel and a channel catering to the Sindhi Population.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular