Ford allocates 40% of annual marketing budget to festive season: Anurag Mehrotra?blur=25

With three key launches in a span of 6-9 months, Ford plans to amplify festive season sales. Anurag Mehrotra, Executive Director for Marketing, Sales & Service at Ford India, shared insights on marketing, advertising and key targets for the festive season

Ankur Singh Sep 25, 2015 7:59 AM

Ogilvy's Kurl On ad in deep waters?blur=25

The three-ad series which features Malala Yousafzai, Mahatma Gandhi & Steve Jobs has received all round flak for being offensive and in bad taste

exchange4media Staff May 16, 2014 10:44 AM

One bad day shouldn't create prejudices: Pratap Bose?blur=25

The President of Ad Club & Chairman of the Awards Governing Council, in a candid chat, talks about making Goafest 2014 a success even as the festival has drawn flak from a section of adlanders

Priyanka Mehra May 15, 2014 9:52 AM

Who let the Ford out??blur=25

In lieu of the Ford Figo controversy, our leading ad men talk about the monitoring processes that need to be put in place to curb such scandals

Twishy Mar 26, 2013 1:20 AM

Pitch Exclusive: Nigel Wark to share the secret behind Ford India’s turnaround?blur=25

Over the last few years, Ford India has witnessed a big turnaround resulting in a huge jump in its top and bottom lines, while the Ford Figo is one of the hottest selling models today. Nigel Wark, Executive Director, Marketing, Sales and Service, Ford India, has played a key role in this turnaround and he will be revealing how this was achieved at the Pitch CMO Summit 2011.

exchange4media Staff Sep 30, 2011 8:38 AM