Star TV announced today that they have commissioned global digital content services group Prime Focus Technology (a part of the Prime Focus Group) to deploy the world’s first integrated, multi-platform content operations infrastructure specifically for broadcasters, to manage their end-to-end digital workflows. This will allow Star TV to drive operational efficiencies within its organization, take more creative control of its content and leverage the opportunity to monetise new multi-platform delivery models.
Purple Focus, a full service mid-sized agency, has bagged the creative mandates for Shakti Pumps (India) Ltd and Aakriti Group. The cumulative size of the two wins is pegged at Rs 20 crore. Rohit Bindal, Vice President, Purple Focus, has confirmed the wins to exchange4media.
Purple Focus, a full service advertising and marketing communication solutions agency, has been aggressively fueling growth plans. The agency has roped in Arvind Pal Singh as National Creative Director. The appointment comes in the wake of a major restructuring programme that the agency had undergone recently.