The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Akshata R Murthy Oct 20, 2017 7:39 AM

An ET report states that FMCG companies have seen their customer base shrink due to demonetisation and increased love for herbal products. To counter that, major FMCG companies have decided to invest more money in advertisements to woo customers.

Umang Mathur Sep 28, 2017 7:46 AM

Google India and BCG released the “Decoding Digital Impact: A $45B Opportunity in FMCG 2020” report on Wednesday. The report projects that 40 per cent of FMCG consumption in India will be driven digitally.

exchange4media Staff Sep 28, 2017 7:15 AM

SilverPush has released the ‘TV Advertising Mapping Report’ for the Pro Kabaddi League 2017 which highlights key insights based on the data captured and analysed during PKL on Indian TV channels

exchange4media Staff Sep 19, 2017 7:52 AM

Malik spoke at Goafest 2017 on how brands can play a role in changing India

exchange4media Staff Apr 7, 2017 8:37 AM

Wipro sharpens its brand positioning with its consumer care & lighting business’ plans to expand its range of products to detergents, energy drinks & fabric conditioners.

exchange4media Staff Feb 27, 2017 8:42 AM

Kataria shared his winning formula for refreshing the FMCG category at the recent edition of Pitch Madison Advertising Report 2017

exchange4media Staff Feb 20, 2017 8:00 AM

Research by Nielsen confirms that TV remains the biggest single driver of reach, ahead of digital platforms. Brands currently investing in TV who want to maintain reach are advised not to go digital-only; doing so may mean they hit a 'reach-ceiling'. However, digital does add an average incremental reach to a TV campaign of 4.4 per cent. The research also suggested that mobile is now performing on a par with or better than desktop at delivering impressions to an intended audience, reveals the Warc Toolkit 2017

exchange4media Staff Feb 9, 2017 9:07 AM

From the FMCG firms’ Q3 results ending December 2016, it’s evident that demonetisation has hit the Rs 2.5-lakh-crore FMCG market by a nearly 1.5 per cent of net sales

exchange4media Staff Feb 6, 2017 8:16 AM

Another big factor that has helped the news broadcasters to tide over the demonetisation blues has been the build up to the UP and Punjab elections, which has spiked the levels of audience interest in news channels and thus advertisers.

Priyanka Mehra & Ruhail Amin Jan 24, 2017 8:13 AM

Another big factor that has helped the news broadcasters to tide over the demonetisation blues has been the build up to the UP and Punjab elections, which has spiked the levels of audience interest in news channels and thus advertisers.

Priyanka Mehra & Ruhail Amin Jan 24, 2017 8:13 AM

Patanjali Ayurved may soon cross border to international market with the help of ecommerce major Amazon who is looking to boost its product portfolio globally

exchange4media Staff Nov 28, 2016 8:06 AM

Advertisers, agencies and channels are feeling the pinch of demonetisation as several advertisers have started sending cancellations to channels on existing deals on the back of demonetisation

exchange4media Staff Nov 18, 2016 8:57 AM

During Q2FY17, domestic consumer business grew at 2 per cent, while the company’s volume growth stood at 1 per cent during the quarter against 4 per cent growth in Q1FY17.

exchange4media Staff Oct 27, 2016 1:40 PM

According to data released by AdEx India, a division of TAM Media Research, the number of ads for FMCG Sector increased by 4% in Jan-Aug’16 as compared to Jan-Aug’15 while 39% of total ads on all mediums were from FMCG categories

exchange4media Staff Sep 28, 2016 9:22 AM

FMCG giant Nestle India reported net profit of Rs 230. 84 crore for the second quarter ended June 30. It’s upping its game by steadily expanding its reach, bringing new products, tapping new segments and working to reduce its dependency on Maggi noodles

exchange4media Staff Aug 29, 2016 9:14 AM

Baba Ramdev-led Patanjali Ayurved is looking at 100-200 percent growth over the next 5-10 years with its network of 5000 pan India distributors, distribution system and supply chain

exchange4media Staff Aug 26, 2016 8:11 AM

Arora joins Carnival Cinemas from Everstone Capital Advisors Pvt Ltd. As a Director of Everstone, he helped steer consumer facing businesses of the company

exchange4media Staff Aug 19, 2016 8:04 AM

During the quarter, the Domestic Consumer business grew at 4%, with 4% underlying volume growth. Growth in the quarter was impacted by the phasing out of Excise Duty incentives, a one-time credit for excise duty refund in the base quarter and marginal price de-growth

exchange4media Staff May 10, 2016 8:07 AM

By setting up a Rs 2,000 crore empire of FMCG goods and making the MNC biggies as well as Indian companies sit up and take notice, Baba Ramdev with his Patanjali empire has set a new trend in motion

Neeta Nair Mar 28, 2016 8:02 AM