fmcg
SureWaves - the media convergence pioneer, in association with exchange4media is organizing a special roundtable discussion titled ‘Diversity Marketing: The Next Big Challenge for FMCG in India’ as a platform for thought leadership on 29th January 2016 in Mumbai.
exchange4media Staff Jan 28, 2016 8:11 AM
HUL’s advertising and promotional expenses soared from Rs 971.7 crore in Q3 FY14 to Rs 1137.79 crore in Q3 FY15. While the net profits witnessed a decline from Rs 1,252.17 crore in Q3 FY14 to Rs 971.4 crore this fiscal.
exchange4media Staff Jan 20, 2016 9:30 AM
Top FMCG brands recently announced Q2 results. HUL saw its ad spends increase by 23.8%. Emami’s ad spends grew by 23.77%. Dabur India saw a 9.89% growth in ad spends. exchange4media takes stock of ad spends and the results of these companies during Q2FY2016 (July – September 2015 quarter)
exchange4media Staff Nov 2, 2015 9:12 AM
TDI partnered the event aiming to expand its networks in the FMCG sector and create a relationship with ASSOCHAM. TDI also showcased how outdoor advertising media could be used as a vehicle to increase FMCG’s reach and growth
exchange4media Staff Sep 12, 2015 9:22 AM
The aim of the forum was to rethink the possibilities of digital medium for brands in the FMCG category
exchange4media Staff Jun 4, 2015 6:25 PM
We take a look at the progress and setbacks in automobiles, BFSI, FMCG and Retail under the Modi government
Collin Furtado May 20, 2015 8:11 AM
Ashish Sehgal, Chief Sales Officer, ZEEL on how TV advertising will be propelled by World Cup, IPL, launch of new channels, with FMCG and e-commerce being the main contributing categories
exchange4media Staff Mar 10, 2015 9:03 AM
Rural superconsumers are emotionally and economically wanting to try out high ticket brands, observed Mathur, President, Nielsen India at PMMAO 2015
exchange4media Staff Feb 23, 2015 7:59 AM
India's growing online shopper base will contribute $ 5Bn worth of FMCG product sales through online channel, growing 50 times from current level contributing 5% of total sales
exchange4media Staff Feb 12, 2015 8:11 AM
Digital has redefined marketing; today reaching out to the right audience at the right time and place with the right message has become an increasing possibility, says The Himalaya Drug Company’s Rajesh Krishnamurthy
Rajesh Krishnamurthy Dec 27, 2014 10:46 AM
TV has always been a weapon of choice for FMCG marketers. But the geographically broad & categorically specific reach of print used with creative ideas can enhance FMCG brands'
Abid Hasan Jul 31, 2014 8:12 AM
Kataria will talk about how the brand has evolved and yet stayed relevant for more than 60 years, including its recent reinvention at the Pitch CMO Summit 2014
exchange4media Staff Mar 27, 2014 7:42 AM
As per the revised forecast of ad spends for H2, AdEx has come down to 4.7% from the earlier estimate of 7.3%
exchange4media Staff Sep 18, 2013 7:38 AM
The H2 slowdown brings down full year growth from 9.9% to 8.5%. Spends in media & auto sectors, as also Govt spending will see growth, while FMCG, telecom & BFSI sectors will see degrowth
exchange4media Staff Sep 17, 2013 11:25 AM
Devalued Rupee, along with the weak Indian economy, is likely to affect media spends in the festive season. Except auto and FMCG, other sectors will be conservative
Abhinav Trivedi Aug 27, 2013 8:40 AM
Sectors that buy cheap inventories on promise of large volumes might be hugely affected post 10+2, with cost dynamics not suiting the new regulated screen space
Abhinav Trivedi Jul 8, 2013 9:52 AM
Sectors that buy cheap inventories on promise of large volumes might be hugely affected post 10+2, with cost dynamics not suiting the new regulated screen space
Abhinav Trivedi Jul 8, 2013 8:46 AM
When the target is volatile, one has to reinvent, says Sunil Gadgil, Director - Marketing, Nivea India
Abhinav Trivedi Mar 7, 2013 2:08 AM
Post approval of FDI in multi brand retail & with RBI allowing entry of new players, the sectors are likely to evangelise their ad pie, says PMMAO 2013
Abhinav Trivedi Feb 21, 2013 8:14 PM
Post approval of FDI in multi brand retail & with RBI allowing entry of new players, the sectors are likely to evangelise their ad pie, says PMMAO 2013
Abhinav Trivedi Feb 21, 2013 8:10 PM
