fmcg
The H2 slowdown brings down full year growth from 9.9% to 8.5%. Spends in media & auto sectors, as also Govt spending will see growth, while FMCG, telecom & BFSI sectors will see degrowth
exchange4media Staff Sep 17, 2013 11:25 AM
Devalued Rupee, along with the weak Indian economy, is likely to affect media spends in the festive season. Except auto and FMCG, other sectors will be conservative
Abhinav Trivedi Aug 27, 2013 8:40 AM
Sectors that buy cheap inventories on promise of large volumes might be hugely affected post 10+2, with cost dynamics not suiting the new regulated screen space
Abhinav Trivedi Jul 8, 2013 9:52 AM
Sectors that buy cheap inventories on promise of large volumes might be hugely affected post 10+2, with cost dynamics not suiting the new regulated screen space
Abhinav Trivedi Jul 8, 2013 8:46 AM
When the target is volatile, one has to reinvent, says Sunil Gadgil, Director - Marketing, Nivea India
Abhinav Trivedi Mar 7, 2013 2:08 AM
Post approval of FDI in multi brand retail & with RBI allowing entry of new players, the sectors are likely to evangelise their ad pie, says PMMAO 2013
Abhinav Trivedi Feb 21, 2013 8:14 PM
Post approval of FDI in multi brand retail & with RBI allowing entry of new players, the sectors are likely to evangelise their ad pie, says PMMAO 2013
Abhinav Trivedi Feb 21, 2013 8:10 PM
Other industries that are high on the radar are FMCG, eCommerce, automobile, market research, healthcare, etc.
exchange4media Staff Feb 13, 2013 7:48 PM
The social journey of your FMCG brand should always begin with social listening, says Windchimes Communications
Windchimes Communications Jan 24, 2013 8:21 PM
The other senior level appointment at CavinKare is that of Murali Santhanam, who has joined as EVP for the group’s HR business unit.
exchange4media Staff Dec 30, 2011 7:59 AM
In the Rs 130,000-crore FMCG sector, Reckitt Benckiser is a key player with its cult brands like Dettol, Cherry Blossom, Disprin, Mortein, Durex, Colin, Harpic, etc. These brands have maintained their cult status over the decades despite changing Indian consumer preferences. Chander Mohan Sethi, CMD, Reckitt Benckiser will reveal how this was achieved.
exchange4media Staff Oct 4, 2011 8:40 AM
Aaramshop, a hybrid retailing portal, has introduced the use of QR codes to help the FMCG brands to engage with consumers on the mobile platform.
exchange4media Staff Jul 18, 2011 10:42 AM
Startup Aaramshop seeks to make shopping for groceries a part of the e-commerce experience, and believes that by partnering with local ‘kirana’ stores, it can build in the scale required.
exchange4media Staff Jun 22, 2011 9:55 AM
Dabur India Ltd is betting big on e-commerce and has launched an online shopping portal for its Uveda range of skin care products. More such initiatives will follow.
Preeti Hoon Feb 14, 2011 7:37 AM
Rediffusion Y&R has appointed Rahul Roy as Planning Head, South. His last assignment was with Lowe Malaysia as Head and Director – Strategy Planning.
exchange4media Staff Jan 14, 2010 8:14 AM
