fmcg
1 Year of Modi Govt: Auto, BFSI, FMCG, Retail poised to grow but face policy paralysis?blur=25

We take a look at the progress and setbacks in automobiles, BFSI, FMCG and Retail under the Modi government

Collin Furtado May 20, 2015 8:11 AM

Video: Growth in TV should be in the range of 12-14%: Ashish Sehgal?blur=25

Ashish Sehgal, Chief Sales Officer, ZEEL on how TV advertising will be propelled by World Cup, IPL, launch of new channels, with FMCG and e-commerce being the main contributing categories

exchange4media Staff Mar 10, 2015 9:03 AM

The rural superconsumer is an emerging segment waiting to be tapped: Piyush Mathur?blur=25

Rural superconsumers are emotionally and economically wanting to try out high ticket brands, observed Mathur, President, Nielsen India at PMMAO 2015

exchange4media Staff Feb 23, 2015 7:59 AM

Sale of FMCG products online to see 50 times growth from current level: Google and Bain study?blur=25

India's growing online shopper base will contribute $ 5Bn worth of FMCG product sales through online channel, growing 50 times from current level contributing 5% of total sales

exchange4media Staff Feb 12, 2015 8:11 AM

Flashback 2014: This time for the Smartphone Generation!?blur=25

Digital has redefined marketing; today reaching out to the right audience at the right time and place with the right message has become an increasing possibility, says The Himalaya Drug Company’s Rajesh Krishnamurthy

Rajesh Krishnamurthy Dec 27, 2014 10:46 AM

Are FMCG advertisers undermining the power of print??blur=25

TV has always been a weapon of choice for FMCG marketers. But the geographically broad & categorically specific reach of print used with creative ideas can enhance FMCG brands'

Abid Hasan Jul 31, 2014 8:12 AM

Godrej's Sunil Kataria to trace the journey of Cinthol at Pitch CMO Summit 2014 in Delhi?blur=25

Kataria will talk about how the brand has evolved and yet stayed relevant for more than 60 years, including its recent reinvention at the Pitch CMO Summit 2014

exchange4media Staff Mar 27, 2014 7:42 AM

GroupM revises industry growth estimates down to 8.5% from 9.9%?blur=25

As per the revised forecast of ad spends for H2, AdEx has come down to 4.7% from the earlier estimate of 7.3%

exchange4media Staff Sep 18, 2013 7:38 AM

GroupM revises industry growth estimates down to 8.5%; print to be hit hardest?blur=25

The H2 slowdown brings down full year growth from 9.9% to 8.5%. Spends in media & auto sectors, as also Govt spending will see growth, while FMCG, telecom & BFSI sectors will see degrowth

exchange4media Staff Sep 17, 2013 11:25 AM

FMCG and auto to drive media spends this festive season?blur=25

Devalued Rupee, along with the weak Indian economy, is likely to affect media spends in the festive season. Except auto and FMCG, other sectors will be conservative

Abhinav Trivedi Aug 27, 2013 8:40 AM

10+2 ad cap to affect education, FMCG & auto the most?blur=25

Sectors that buy cheap inventories on promise of large volumes might be hugely affected post 10+2, with cost dynamics not suiting the new regulated screen space

Abhinav Trivedi Jul 8, 2013 9:52 AM

10+2 ad cap to affect education, FMCG & auto the most?blur=25

Sectors that buy cheap inventories on promise of large volumes might be hugely affected post 10+2, with cost dynamics not suiting the new regulated screen space

Abhinav Trivedi Jul 8, 2013 8:46 AM

Breaking through clutter is key for FMCG brands: Sunil Gadgil?blur=25

When the target is volatile, one has to reinvent, says Sunil Gadgil, Director - Marketing, Nivea India

Abhinav Trivedi Mar 7, 2013 2:08 AM

FMCG, Retail, BFSI to boost ad spends in 2013?blur=25

Post approval of FDI in multi brand retail & with RBI allowing entry of new players, the sectors are likely to evangelise their ad pie, says PMMAO 2013

Abhinav Trivedi Feb 21, 2013 8:14 PM

FMCG, Retail, BFSI to boost ad spends in 2013?blur=25

Post approval of FDI in multi brand retail & with RBI allowing entry of new players, the sectors are likely to evangelise their ad pie, says PMMAO 2013

Abhinav Trivedi Feb 21, 2013 8:10 PM

Advertising is the industry of the future: Nielson B-School Survey?blur=25

Other industries that are high on the radar are FMCG, eCommerce, automobile, market research, healthcare, etc.

exchange4media Staff Feb 13, 2013 7:48 PM

Social powers FMCG brands?blur=25

The social journey of your FMCG brand should always begin with social listening, says Windchimes Communications

Windchimes Communications Jan 24, 2013 8:21 PM

CavinKare appnts: Jatin Bhatt is VP, Marketing?blur=25

The other senior level appointment at CavinKare is that of Murali Santhanam, who has joined as EVP for the group’s HR business unit.

exchange4media Staff Dec 30, 2011 7:59 AM

Pitch Exclusive: Chander Mohan Sethi’s secret ingredients to keep cult brands alive?blur=25

In the Rs 130,000-crore FMCG sector, Reckitt Benckiser is a key player with its cult brands like Dettol, Cherry Blossom, Disprin, Mortein, Durex, Colin, Harpic, etc. These brands have maintained their cult status over the decades despite changing Indian consumer preferences. Chander Mohan Sethi, CMD, Reckitt Benckiser will reveal how this was achieved.

exchange4media Staff Oct 4, 2011 8:40 AM

Use QR codes to order products from retailer website?blur=25

Aaramshop, a hybrid retailing portal, has introduced the use of QR codes to help the FMCG brands to engage with consumers on the mobile platform.

exchange4media Staff Jul 18, 2011 10:42 AM