Baba Ramdev shines with marketing asanas, top FMCG players on back foot?blur=25

By setting up a Rs 2,000 crore empire of FMCG goods and making the MNC biggies as well as Indian companies sit up and take notice, Baba Ramdev with his Patanjali empire has set a new trend in motion

Neeta Nair Mar 28, 2016 8:02 AM

Industry experts from the FMCG sector believe that innovations will eventually win?blur=25

At the recently held Future Consumer Enterprise Limited event in Mumbai, a panel discussion on how the FMCG and food industry is shaping up and how urbanisation is changing the food culture in India was organised on the sidelines of the event

Ronald Menezes Mar 10, 2016 7:57 AM

Patanjali Ayurved's bitter pill for MNC's?blur=25

From a nonexistent advertising budget to one of the biggest FMCG advertiser, Patanjali Ayurved’s steady growth has managed to make multi-national giants take notice and be wary of its presence at the same time

Madhuwanti Saha Feb 9, 2016 8:38 AM

If we look at our competitors, we are outperforming them: Anuradha Aggarwal?blur=25

Anuradha Aggarwal, Chief Marketing Officer, Marico speaks about how 2015 has been for the company, plans for the current year, importance of digital media and challenges in the FMCG sector

Sarmistha Neogy Feb 2, 2016 8:36 AM

SureWaves and exchange4media to host FMCG Power Breakfast on Diversity Marketing?blur=25

SureWaves - the media convergence pioneer, in association with exchange4media is organizing a special roundtable discussion titled ‘Diversity Marketing: The Next Big Challenge for FMCG in India’ as a platform for thought leadership on 29th January 2016 in Mumbai.

exchange4media Staff Jan 28, 2016 8:11 AM

HUL Q3 FY15 shows 22.4% decline in profits despite 16.4% increase in ad spends?blur=25

HUL’s advertising and promotional expenses soared from Rs 971.7 crore in Q3 FY14 to Rs 1137.79 crore in Q3 FY15. While the net profits witnessed a decline from Rs 1,252.17 crore in Q3 FY14 to Rs 971.4 crore this fiscal.

exchange4media Staff Jan 20, 2016 9:30 AM

HUL and Emami ad spends grow by 24%; Dabur’s up by 10%?blur=25

Top FMCG brands recently announced Q2 results. HUL saw its ad spends increase by 23.8%. Emami’s ad spends grew by 23.77%. Dabur India saw a 9.89% growth in ad spends. exchange4media takes stock of ad spends and the results of these companies during Q2FY2016 (July – September 2015 quarter)

exchange4media Staff Nov 2, 2015 9:12 AM

TDI Partners ASSOCHAM’s FMCG Summit & showcases the role of OOH?blur=25

TDI partnered the event aiming to expand its networks in the FMCG sector and create a relationship with ASSOCHAM. TDI also showcased how outdoor advertising media could be used as a vehicle to increase FMCG’s reach and growth

exchange4media Staff Sep 12, 2015 9:22 AM

Facebook and GroupM host inaugural FMCG Forum 'Brand Bazaar' in India?blur=25

The aim of the forum was to rethink the possibilities of digital medium for brands in the FMCG category

exchange4media Staff Jun 4, 2015 6:25 PM

1 Year of Modi Govt: Auto, BFSI, FMCG, Retail poised to grow but face policy paralysis?blur=25

We take a look at the progress and setbacks in automobiles, BFSI, FMCG and Retail under the Modi government

Collin Furtado May 20, 2015 8:11 AM

Video: Growth in TV should be in the range of 12-14%: Ashish Sehgal?blur=25

Ashish Sehgal, Chief Sales Officer, ZEEL on how TV advertising will be propelled by World Cup, IPL, launch of new channels, with FMCG and e-commerce being the main contributing categories

exchange4media Staff Mar 10, 2015 9:03 AM

The rural superconsumer is an emerging segment waiting to be tapped: Piyush Mathur?blur=25

Rural superconsumers are emotionally and economically wanting to try out high ticket brands, observed Mathur, President, Nielsen India at PMMAO 2015

exchange4media Staff Feb 23, 2015 7:59 AM

Sale of FMCG products online to see 50 times growth from current level: Google and Bain study?blur=25

India's growing online shopper base will contribute $ 5Bn worth of FMCG product sales through online channel, growing 50 times from current level contributing 5% of total sales

exchange4media Staff Feb 12, 2015 8:11 AM

Flashback 2014: This time for the Smartphone Generation!?blur=25

Digital has redefined marketing; today reaching out to the right audience at the right time and place with the right message has become an increasing possibility, says The Himalaya Drug Company’s Rajesh Krishnamurthy

Rajesh Krishnamurthy Dec 27, 2014 10:46 AM

Are FMCG advertisers undermining the power of print??blur=25

TV has always been a weapon of choice for FMCG marketers. But the geographically broad & categorically specific reach of print used with creative ideas can enhance FMCG brands'

Abid Hasan Jul 31, 2014 8:12 AM

Godrej's Sunil Kataria to trace the journey of Cinthol at Pitch CMO Summit 2014 in Delhi?blur=25

Kataria will talk about how the brand has evolved and yet stayed relevant for more than 60 years, including its recent reinvention at the Pitch CMO Summit 2014

exchange4media Staff Mar 27, 2014 7:42 AM

GroupM revises industry growth estimates down to 8.5% from 9.9%?blur=25

As per the revised forecast of ad spends for H2, AdEx has come down to 4.7% from the earlier estimate of 7.3%

exchange4media Staff Sep 18, 2013 7:38 AM

GroupM revises industry growth estimates down to 8.5%; print to be hit hardest?blur=25

The H2 slowdown brings down full year growth from 9.9% to 8.5%. Spends in media & auto sectors, as also Govt spending will see growth, while FMCG, telecom & BFSI sectors will see degrowth

exchange4media Staff Sep 17, 2013 11:25 AM

FMCG and auto to drive media spends this festive season?blur=25

Devalued Rupee, along with the weak Indian economy, is likely to affect media spends in the festive season. Except auto and FMCG, other sectors will be conservative

Abhinav Trivedi Aug 27, 2013 8:40 AM

10+2 ad cap to affect education, FMCG & auto the most?blur=25

Sectors that buy cheap inventories on promise of large volumes might be hugely affected post 10+2, with cost dynamics not suiting the new regulated screen space

Abhinav Trivedi Jul 8, 2013 9:52 AM