fmcg
Sale of FMCG products online to see 50 times growth from current level: Google and Bain study

India's growing online shopper base will contribute $ 5Bn worth of FMCG product sales through online channel, growing 50 times from current level contributing 5% of total sales

exchange4media Staff Feb 12, 2015 8:11 AM

Flashback 2014: This time for the Smartphone Generation!

Digital has redefined marketing; today reaching out to the right audience at the right time and place with the right message has become an increasing possibility, says The Himalaya Drug Company’s Rajesh Krishnamurthy

Rajesh Krishnamurthy Dec 27, 2014 10:46 AM

Are FMCG advertisers undermining the power of print?

TV has always been a weapon of choice for FMCG marketers. But the geographically broad & categorically specific reach of print used with creative ideas can enhance FMCG brands'

Abid Hasan Jul 31, 2014 8:12 AM

Godrej's Sunil Kataria to trace the journey of Cinthol at Pitch CMO Summit 2014 in Delhi

Kataria will talk about how the brand has evolved and yet stayed relevant for more than 60 years, including its recent reinvention at the Pitch CMO Summit 2014

exchange4media Staff Mar 27, 2014 7:42 AM

GroupM revises industry growth estimates down to 8.5% from 9.9%

As per the revised forecast of ad spends for H2, AdEx has come down to 4.7% from the earlier estimate of 7.3%

exchange4media Staff Sep 18, 2013 7:38 AM

GroupM revises industry growth estimates down to 8.5%; print to be hit hardest

The H2 slowdown brings down full year growth from 9.9% to 8.5%. Spends in media & auto sectors, as also Govt spending will see growth, while FMCG, telecom & BFSI sectors will see degrowth

exchange4media Staff Sep 17, 2013 11:25 AM

FMCG and auto to drive media spends this festive season

Devalued Rupee, along with the weak Indian economy, is likely to affect media spends in the festive season. Except auto and FMCG, other sectors will be conservative

Abhinav Trivedi Aug 27, 2013 8:40 AM

10+2 ad cap to affect education, FMCG & auto the most

Sectors that buy cheap inventories on promise of large volumes might be hugely affected post 10+2, with cost dynamics not suiting the new regulated screen space

Abhinav Trivedi Jul 8, 2013 9:52 AM

10+2 ad cap to affect education, FMCG & auto the most

Sectors that buy cheap inventories on promise of large volumes might be hugely affected post 10+2, with cost dynamics not suiting the new regulated screen space

Abhinav Trivedi Jul 8, 2013 8:46 AM

Breaking through clutter is key for FMCG brands: Sunil Gadgil

When the target is volatile, one has to reinvent, says Sunil Gadgil, Director - Marketing, Nivea India

Abhinav Trivedi Mar 7, 2013 2:08 AM

FMCG, Retail, BFSI to boost ad spends in 2013

Post approval of FDI in multi brand retail & with RBI allowing entry of new players, the sectors are likely to evangelise their ad pie, says PMMAO 2013

Abhinav Trivedi Feb 21, 2013 8:14 PM

FMCG, Retail, BFSI to boost ad spends in 2013

Post approval of FDI in multi brand retail & with RBI allowing entry of new players, the sectors are likely to evangelise their ad pie, says PMMAO 2013

Abhinav Trivedi Feb 21, 2013 8:10 PM

Advertising is the industry of the future: Nielson B-School Survey

Other industries that are high on the radar are FMCG, eCommerce, automobile, market research, healthcare, etc.

exchange4media Staff Feb 13, 2013 7:48 PM

Social powers FMCG brands

The social journey of your FMCG brand should always begin with social listening, says Windchimes Communications

Windchimes Communications Jan 24, 2013 8:21 PM

CavinKare appnts: Jatin Bhatt is VP, Marketing

The other senior level appointment at CavinKare is that of Murali Santhanam, who has joined as EVP for the group’s HR business unit.

exchange4media Staff Dec 30, 2011 7:59 AM

Pitch Exclusive: Chander Mohan Sethi’s secret ingredients to keep cult brands alive

In the Rs 130,000-crore FMCG sector, Reckitt Benckiser is a key player with its cult brands like Dettol, Cherry Blossom, Disprin, Mortein, Durex, Colin, Harpic, etc. These brands have maintained their cult status over the decades despite changing Indian consumer preferences. Chander Mohan Sethi, CMD, Reckitt Benckiser will reveal how this was achieved.

exchange4media Staff Oct 4, 2011 8:40 AM

Use QR codes to order products from retailer website

Aaramshop, a hybrid retailing portal, has introduced the use of QR codes to help the FMCG brands to engage with consumers on the mobile platform.

exchange4media Staff Jul 18, 2011 10:42 AM

Startup Aaramshop aims to bring the kirana store to the web

Startup Aaramshop seeks to make shopping for groceries a part of the e-commerce experience, and believes that by partnering with local ‘kirana’ stores, it can build in the scale required.

exchange4media Staff Jun 22, 2011 9:55 AM

Dabur's e-commerce venture for Uveda takes shape

Dabur India Ltd is betting big on e-commerce and has launched an online shopping portal for its Uveda range of skin care products. More such initiatives will follow.

Preeti Hoon Feb 14, 2011 7:37 AM

Rahul Roy joins Rediffusion Y&R as Planning Head, South

Rediffusion Y&R has appointed Rahul Roy as Planning Head, South. His last assignment was with Lowe Malaysia as Head and Director – Strategy Planning.

exchange4media Staff Jan 14, 2010 8:14 AM