fmcg
Amazon to take Patanjali Ayurved overseas; nine international markets on radar

Patanjali Ayurved may soon cross border to international market with the help of ecommerce major Amazon who is looking to boost its product portfolio globally

exchange4media Staff Nov 28, 2016 8:06 AM

Advertisers, agencies and channels face demonetisation blues

Advertisers, agencies and channels are feeling the pinch of demonetisation as several advertisers have started sending cancellations to channels on existing deals on the back of demonetisation

exchange4media Staff Nov 18, 2016 8:57 AM

HUL Q2FY17 profit soars 11.5% to Rs 1,095 crore

During Q2FY17, domestic consumer business grew at 2 per cent, while the company’s volume growth stood at 1 per cent during the quarter against 4 per cent growth in Q1FY17.

exchange4media Staff Oct 27, 2016 1:40 PM

FMCG ads witness 4% increase in Jan-Aug'16 YoY: TAM AdEx Report 2016

According to data released by AdEx India, a division of TAM Media Research, the number of ads for FMCG Sector increased by 4% in Jan-Aug’16 as compared to Jan-Aug’15 while 39% of total ads on all mediums were from FMCG categories

exchange4media Staff Sep 28, 2016 9:22 AM

Nestle India eyes double-digit volume growth with new product launches

FMCG giant Nestle India reported net profit of Rs 230. 84 crore for the second quarter ended June 30. It’s upping its game by steadily expanding its reach, bringing new products, tapping new segments and working to reduce its dependency on Maggi noodles

exchange4media Staff Aug 29, 2016 9:14 AM

Patanjali aims for 100-200% growth over the next 5-10 years

Baba Ramdev-led Patanjali Ayurved is looking at 100-200 percent growth over the next 5-10 years with its network of 5000 pan India distributors, distribution system and supply chain

exchange4media Staff Aug 26, 2016 8:11 AM

Pramod Arora appointed Director of Carnival Cinemas

Arora joins Carnival Cinemas from Everstone Capital Advisors Pvt Ltd. As a Director of Everstone, he helped steer consumer facing businesses of the company

exchange4media Staff Aug 19, 2016 8:04 AM

HUL's domestic consumer business witnessed 4% growth in Q4 FY16

During the quarter, the Domestic Consumer business grew at 4%, with 4% underlying volume growth. Growth in the quarter was impacted by the phasing out of Excise Duty incentives, a one-time credit for excise duty refund in the base quarter and marginal price de-growth

exchange4media Staff May 10, 2016 8:07 AM

Baba Ramdev shines with marketing asanas, top FMCG players on back foot

By setting up a Rs 2,000 crore empire of FMCG goods and making the MNC biggies as well as Indian companies sit up and take notice, Baba Ramdev with his Patanjali empire has set a new trend in motion

Neeta Nair Mar 28, 2016 8:02 AM

Industry experts from the FMCG sector believe that innovations will eventually win

At the recently held Future Consumer Enterprise Limited event in Mumbai, a panel discussion on how the FMCG and food industry is shaping up and how urbanisation is changing the food culture in India was organised on the sidelines of the event

Ronald Menezes Mar 10, 2016 7:57 AM

Patanjali Ayurved's bitter pill for MNC's

From a nonexistent advertising budget to one of the biggest FMCG advertiser, Patanjali Ayurved’s steady growth has managed to make multi-national giants take notice and be wary of its presence at the same time

Madhuwanti Saha Feb 9, 2016 8:38 AM

If we look at our competitors, we are outperforming them: Anuradha Aggarwal

Anuradha Aggarwal, Chief Marketing Officer, Marico speaks about how 2015 has been for the company, plans for the current year, importance of digital media and challenges in the FMCG sector

Sarmistha Neogy Feb 2, 2016 8:36 AM

SureWaves and exchange4media to host FMCG Power Breakfast on Diversity Marketing

SureWaves - the media convergence pioneer, in association with exchange4media is organizing a special roundtable discussion titled ‘Diversity Marketing: The Next Big Challenge for FMCG in India’ as a platform for thought leadership on 29th January 2016 in Mumbai.

exchange4media Staff Jan 28, 2016 8:11 AM

HUL Q3 FY15 shows 22.4% decline in profits despite 16.4% increase in ad spends

HUL’s advertising and promotional expenses soared from Rs 971.7 crore in Q3 FY14 to Rs 1137.79 crore in Q3 FY15. While the net profits witnessed a decline from Rs 1,252.17 crore in Q3 FY14 to Rs 971.4 crore this fiscal.

exchange4media Staff Jan 20, 2016 9:30 AM

HUL and Emami ad spends grow by 24%; Dabur’s up by 10%

Top FMCG brands recently announced Q2 results. HUL saw its ad spends increase by 23.8%. Emami’s ad spends grew by 23.77%. Dabur India saw a 9.89% growth in ad spends. exchange4media takes stock of ad spends and the results of these companies during Q2FY2016 (July – September 2015 quarter)

exchange4media Staff Nov 2, 2015 9:12 AM

TDI Partners ASSOCHAM’s FMCG Summit & showcases the role of OOH

TDI partnered the event aiming to expand its networks in the FMCG sector and create a relationship with ASSOCHAM. TDI also showcased how outdoor advertising media could be used as a vehicle to increase FMCG’s reach and growth

exchange4media Staff Sep 12, 2015 9:22 AM

Facebook and GroupM host inaugural FMCG Forum 'Brand Bazaar' in India

The aim of the forum was to rethink the possibilities of digital medium for brands in the FMCG category

exchange4media Staff Jun 4, 2015 6:25 PM

1 Year of Modi Govt: Auto, BFSI, FMCG, Retail poised to grow but face policy paralysis

We take a look at the progress and setbacks in automobiles, BFSI, FMCG and Retail under the Modi government

Collin Furtado May 20, 2015 8:11 AM

Video: Growth in TV should be in the range of 12-14%: Ashish Sehgal

Ashish Sehgal, Chief Sales Officer, ZEEL on how TV advertising will be propelled by World Cup, IPL, launch of new channels, with FMCG and e-commerce being the main contributing categories

exchange4media Staff Mar 10, 2015 9:03 AM

The rural superconsumer is an emerging segment waiting to be tapped: Piyush Mathur

Rural superconsumers are emotionally and economically wanting to try out high ticket brands, observed Mathur, President, Nielsen India at PMMAO 2015

exchange4media Staff Feb 23, 2015 7:59 AM