During the quarter, the Domestic Consumer business grew at 4%, with 4% underlying volume growth. Growth in the quarter was impacted by the phasing out of Excise Duty incentives, a one-time credit for excise duty refund in the base quarter and marginal price de-growth
SureWaves - the media convergence pioneer, in association with exchange4media is organizing a special roundtable discussion titled ‘Diversity Marketing: The Next Big Challenge for FMCG in India’ as a platform for thought leadership on 29th January 2016 in Mumbai.
Top FMCG brands recently announced Q2 results. HUL saw its ad spends increase by 23.8%. Emami’s ad spends grew by 23.77%. Dabur India saw a 9.89% growth in ad spends. exchange4media takes stock of ad spends and the results of these companies during Q2FY2016 (July – September 2015 quarter)