fmcg
PC Musthafa iD Fresh?blur=25

PC Musthafa, CEO & Co-Founder iD Fresh Food tells us about the company's new vertical, marketing mix, upcoming campaigns and expansion plans

Neethu Mohan Mar 29, 2019 8:31 AM

Amit Burman?blur=25

Burman talks about the brand's origins in the bylanes of Kolkata to emerging as a transnational enterprise with presence in over 120 countries across the globe

Ekta Makan Mar 12, 2019 9:39 AM

Sumit Mathur Kelloggs?blur=25

Sumit Mathur, Chief Marketing Officer, Kellogg’s India talks about how this new offering is part of a larger strategy of building a robust, sharp and more relevant portfolio for the Indian consumer

Dolly Mahayan Feb 19, 2019 8:20 AM

Sunil Kataria?blur=25

At the unveiling of the Pitch Madison Advertising Report, Sunil Kataria, CEO- India & SAARC, Godrej Consumer Products Limited discussed the need to re-write the rules of the game in the FMCG category

exchange4media Staff Feb 14, 2019 8:49 AM

KohliTooYumm?blur=25

Conceptualized by Mullen Lintas, the 30-second ad film features ace Indian cricket captain, youth icon and fitness enthusiast Virat Kohli

exchange4media Staff Dec 10, 2018 4:24 PM

Recap?blur=25

A weekly round-up of all stories that made headlines this week

exchange4media Staff Nov 10, 2018 10:00 AM

fmcg?blur=25

Increased purchase across India, attractive offers, significant promotional activities by brands and rise in ad spends all point to a festive season full of hope and cheer

Dolly Mahayan Nov 5, 2018 8:33 AM

MondelezIndia?blur=25

The centre, the 10th such facility for the company globally, will create and innovate products for brands in the Chocolates and Beverages categories

Eularie Saldanha Nov 1, 2018 8:57 AM

Top Ramen Curry?blur=25

The film is currently being activated on television as well on digital platforms

exchange4media Staff Oct 8, 2018 2:46 PM

?blur=25

Sanya Malhotra and Fatima Sana Sheikh give a new meaning to the concept of breaks with the latest KitKat campaign ‘Karo jo karna hai, break mein banta hai’.

exchange4media Staff Sep 2, 2018 6:00 PM

?blur=25

CEO – India & SAARC, Godrej Consumer Products Limited (FMCG Business), shared the idea behind the company's new innovation and how it helps bring about a change in society

exchange4media Staff Aug 21, 2018 8:55 AM

?blur=25

Kantar Worldpanel presented a report on consumer behaviour and growth opportunities for marketers in the FMCG Industry

exchange4media Staff Jul 27, 2018 8:55 AM

 Partha Gangopadhyay- Hershey India?blur=25

He joins Hershey from Mondelez India Foods Private Limited, where he worked as Associate Director – Integrated Supply Chain Operations, Central India Cluster

exchange4media Staff Jul 26, 2018 10:23 AM

?blur=25

He will report to the President, GCBM, Asia, Middle East and Africa (AMEA). Mondelez has confirmed the news to exchange4media.

Madhuwanti Saha Jul 26, 2018 8:55 AM

?blur=25

President - South Asia, The Nielsen Company, had some rather positive forecasts for India while delivering the State of the Union at the launch of the BW Businessworld Marketing Whitebook

exchange4media Staff Jul 23, 2018 8:57 AM

?blur=25

This year the growth rate for TV is expected to be 13 per cent, while Radio is expected to grow at 15 per cent. Print is expected to grow by over 4 per cent.

exchange4media Staff Jul 11, 2018 8:59 AM

?blur=25

With an objective to connect with a larger audience, the campaign is being extensively promoted on various social media platforms using a unique hashtag #TasteofMothersLove.

exchange4media Staff May 12, 2018 9:56 AM

?blur=25

The more brands proliferate and expand, the more the economic and socio–cultural model seems premised on brands being the engines of growth

Shubhranshu Singh Apr 11, 2018 8:57 AM

VIVO IPL?blur=25

More than 85 brands across 13 categories have associated themselves with the biggest media property

exchange4media Staff Apr 5, 2018 8:55 AM

?blur=25

The Chairman of Madison World summed up the advertising world's journey in 2017 in one word- stunted although, he had two words for 2018- fingers crossed

exchange4media Staff Feb 19, 2018 8:58 AM