The Ministry of Information & Broadcasting (MIB) has accepted TRAI's recommendations on increasing license period as well as the TRAI migration fee formula. However, MIB has turned down a review of the reserve price for FM Phase III auctions that had been recommended by TRAI
While TAM results are eagerly awaited every Wednesday by the television industry, RAM has not matched up as a currency for the radio industry. One of the reasons cited is the limited coverage area of four metros. exchange4media gets the industry’s take on RAM, its shortcomings and the expectations from this audience measurement system.