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We bring you a roundup of the top stories that made headlines this week

exchange4media Staff May 12, 2018 9:52 AM

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With the Flipkart takeover, Walmart is looking at taking on Amazon and other big players in the Indian market where online is less than 3 per cent of the retail industry but is growing at 45 per cent.

Ruhail Amin May 11, 2018 8:58 AM

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DAN Advertising Report says that two of the biggest categories in e-commerce, namely technology and lifestyle will emerge as trendsetters in the future

exchange4media Staff May 10, 2018 8:55 AM

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The global wearable brand is confident of Versa's uptake in India which happens to be a key part of Asia Pacific strategy

exchange4media Staff May 10, 2018 8:54 AM

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Hours before Walmart Inc. was scheduled to unveil the largest acquisition deal with Flipkart, CEO of SoftBank Group Corp. spilled the beans in Tokyo

exchange4media Staff May 9, 2018 3:56 PM

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Leaders from Walmart, Philips Home Healthcare, Tata Chemicals on demonetisation, GST, AI and more

exchange4media Staff May 9, 2018 8:56 AM

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Meanwhile, Lizol and Hindustan Lever continued to lead Top 10 Brands and Top 10 Advertisers respectively

exchange4media Staff May 7, 2018 8:52 AM

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Lizol and HUL led Top 10 Brands and Top 10 Advertisers respectively

exchange4media Staff Apr 30, 2018 8:53 AM

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LinkedIn fathers are changing their corporate photos to pictures with their children to show how their lives extend beyond the professional sphere.

exchange4media Staff Apr 9, 2018 4:59 PM

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In BARC's Top 10 Advertisers, FMCG brand Hindustan Lever took over Reckitt Benckiser to lead the category

exchange4media Staff Apr 2, 2018 8:53 AM

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India as a market is becoming increasingly receptive to newer and alternative forms of fitness as well as sports, says, Silvia Tallon, Senior Marketing Director, Reebok India

Dolly Mahayan Feb 22, 2018 8:55 AM

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Shoumyan Biswas, Head of Marketing, Flipkart, chats with exchange4media on the e-commerce brand’s recent ad campaign that is now diversifying into other media and creating immersive fashion challenges by roping in celebrities

Misbaah Mansuri Feb 13, 2018 8:56 AM

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Vijay Shekhar Sharma stated that this is the right time to create an Indian model which would be the envy of the world

Anam Khan Jan 22, 2018 8:50 AM

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The Dentsu Aegis Network-exchange4media Digital Report 2018 that was unveiled on January 16, 2017

exchange4media Staff Jan 17, 2018 8:54 AM

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Flipkart has recently launched a multi-film campaign aiming to establish itself as an ultimate destination for trendy and affordable fashion

exchange4media Staff Jan 12, 2018 1:35 PM

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Flipkart is engaging consumers across multiple touch-points for 10 weeks with their latest, funky ad campaign

exchange4media Staff Jan 11, 2018 8:53 AM

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The Indian retail industry is witnessing a disruptive shift ushered by the rising popularity of online retail. Given the changing dynamics, offline players are trying to stay relevant with a re-imagined approach towards collaboration over competition

Ruhail Amin Nov 27, 2017 8:50 AM

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Media buying and selling has moved from being relationships led to being more data and analytics led, Debraj Tripathy

Dolly Mahayan Nov 6, 2017 8:29 AM

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Lord Waheed Alli, Ex-Chairman of Asos.com, a British online fashion retail giant, is building Koovs as one of India’s leading affordable western fashion destinations.

Ruhail Amin Nov 3, 2017 8:52 AM

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Lalitha Jewellery returned to its top spot while e-commerce giants Flipkart and Amazon.in were nowhere to be seen in BARC’s Top 10 Brands for Week 39 (September 23-29)

exchange4media Staff Oct 9, 2017 8:42 AM