flipkart
Amazon most preferred platform with highest brand recall: Nielsen report

Among the few findings of the report, Amazon has the highest top of the mind recall (25%) followed by Flipkart (21%) and Snapdeal (20%)

Sarmistha Neogy Jun 15, 2016 8:16 AM

Oppo, Amazon, Vimal record maximum impressions during VIVO IPL

The ninth season of VIVO IPL clocked advertising revenue of Rs 1,200 crore with its sponsorship from more than 80 brands

exchange4media Staff Jun 13, 2016 8:05 AM

Post Flipkart debacle, L&T Infotech withdraws job offers of 1,500 students

Start-ups like Roadrunnr, Ola have deferred the joining of new candidates, while PepperTap has withdrawn its job offers as it shut its operations in April this year

exchange4media Staff Jun 2, 2016 8:08 AM

Delayed joining offers to IIM grads, high profile exits & devaluation add to Flipkart's woes

After witnessing high profile exits and devaluation, now the ecommerce giant is in the midst of another crisis after it deferred the joining of campus recruits from top notch B-schools

Sarmistha Neogy May 27, 2016 8:04 AM

For us an idea is brilliant if the right audience responds to it: T Gangadhar MEC

T Gangadhar, Managing Director, MEC South Asia talks about how he plans to sustain MEC India’s 40% plus growth record for two years in a row, this year as well, importance of diversification of talent not being a media agency and more …..

Priyanka Mehra May 20, 2016 8:18 AM

Myntra expects 15-20% sales from its website relaunch

Flipkart’s online fashion arm Myntra decides to bring back its desktop portal next month after a year of app-only experiment

Madhuwanti Saha May 11, 2016 8:14 AM

Samsung, Flipkart & Practo ride 'Game of Thrones' wave, launch inspired campaigns

Keeping the popularity of the show in mind, brands like Flipkart and Samsung have launched various campaigns around the new season of Game of Thrones

Ronald Menezes Apr 28, 2016 8:06 AM

Auto sales grow by 600% on Flipkart; Snapdeal targets $2 billion GMV in the category

E-commerce majors; Flipkart, Snapdeal and Amazon are betting big on the auto category with Flipkart witnessing a 600 per cent growth in online auto sales

Madhuwanti Saha Apr 21, 2016 8:00 AM

Oppo claimed maximum ad spots in T20 World Cup with 22.59% share

Oppo claimed maximum number of spots with 22.59 % share around T20 World Cup tournament according to a research by SilverPush

exchange4media Staff Apr 12, 2016 8:54 AM

Hotstar expects to cross 100 million viewers for IPL in 2016

Hotstar is expecting to cross 100 million viewers in the forthcoming ninth season of Vivo Indian Premier League (IPL), from approximately 41 million users last year. It is also in news for getting some big sponsors for the forthcoming tournament

Madhuwanti Saha Mar 23, 2016 7:54 AM

Hotstar expects to cross 100 million viewers for IPL in 2016

Hotstar is expecting to cross 100 million viewers in the forthcoming ninth season of Vivo Indian Premier League (IPL), from approximately 41 million users last year. It is also in news for getting some big sponsors for the forthcoming tournament

Madhuwanti Saha Mar 23, 2016 7:54 AM

Flipkart joins Amazon in allaying consumer concerns about shopping online

Despite the digital boom and new online players coming into the market, there is still hesitation among majority of the consumers about shopping online. Now, Flipkart and Amazon have come forward with new initiatives to address such concerns

Sarmistha Neogy Mar 11, 2016 8:36 AM

ad: tech 2016: ‘Is it about Mad Men or Mad Data?

Enterprises today are contending with the task of how to manage and leverage vast amounts of data said experts during a panel discussion at the ongoing ad: tech 2016 conference which is being held in New Delhi

Vernika Awal Mar 4, 2016 8:38 AM

Mukesh Bansal Head of Commerce to move on from Flipkart, takes on Advisory Role

In a development that came as a surprise to many, Flipkart’s Mukesh Bansal, Head of Commerce & Advertising and its Chief Business Officer, Ankit Nagori have put in their papers

exchange4media Staff Feb 11, 2016 8:32 AM

How will Pro Kabaddi League’s bi-annual format play out for brands and the audience ?

2015 saw the network raking in an estimated Rs 50 crore in advertising and sponsorship revenue. Brands on board were State Bank of India, Flipkart, Mahindra 4W, Coca-Cola, Britannia, Himalaya Face Wash and Skore Condoms. This year Star TV, co-owner of the league, has signed up Gionee Mobiles and Fair & Lovely Men's as new sponsors for its third season, apart from retaining its existing core sponsors. And with PKL going bi-annual from 2016, there’s possibility of the property raking in more moolah than 2015.

exchange4media Staff Feb 10, 2016 8:56 AM

S-Group Insights: Amazon emerges as the top advertiser in 2015 compared to Snapdeal and Flipkart, across  mediums

All the three players place 75% of their print ads in English & Hindi language, wherein Amazon stretches its focus to Marathi regional language publications as well. Amazon places a maximum of its advertisement in Maharashtra followed by Andhra Pradesh. Flipkart targets Uttar Pradesh and Andhra Pradesh while Jasper (Snapdeal) targets Karnataka and Andhra Pradesh. Andhra Pradesh is considered to be the second most preferred state by online shopping advertisers after the focused market.

exchange4media Staff Jan 29, 2016 10:16 AM

S-Group Insights: Amazon emerges as the top advertiser in 2015 compared to Snapdeal and Flipkart, across  mediums

All the three players place 75% of their print ads in English & Hindi language, wherein Amazon stretches its focus to Marathi regional language publications as well. Amazon places a maximum of its advertisement in Maharashtra followed by Andhra Pradesh. Flipkart targets Uttar Pradesh and Andhra Pradesh while Jasper (Snapdeal) targets Karnataka and Andhra Pradesh. Andhra Pradesh is considered to be the second most preferred state by online shopping advertisers after the focused market.

exchange4media Staff Jan 29, 2016 8:17 AM

Myntra targets $1 billion GMV in FY 2016-17

Flipkart’s fashion division Myntra says it aims to turn “profitable at scale” in the coming fiscal year while increasing contribution of in-house brands to 25 per cent.

exchange4media Staff Jan 29, 2016 8:13 AM

Flipkart, Saavn, Micromax and others invest in Media-Tech start up ZAPR

ZAPR, the Bangalore based media-tech start-up, has raised an undisclosed amount of funding from Flipkart, Saavn, Micromax and Mu Sigma co-founders - Dhiraj Rajaram and Ambiga Dhiraj. This round also saw participation from existing investors - Dinesh Agarwal, Samir Bangara, Sanjay Nath and Arihant Patni

exchange4media Staff Jan 15, 2016 7:28 AM

2015: A year of e-comm advertising, but has it been one of brand building?

Amazon, Snapdeal and Flipkart have been most prominent in terms of their advertising this year. From launching their high-decibel campaigns to engaging in ambush marketing, these players have been in the news all through the year

Sarmistha Neogy Jan 4, 2016 9:51 AM