Snapdeal, Flipkart, Amazon kickstart high-intensity advertising ahead of festive discount war

The fact that these three players will have their respective sale offers running during the same time, it is expected that we will witness more media blitzkrieg, including front page jacket wars and taking potshots at each other’s creative while the sale is on

Sarmistha Neogy Sep 29, 2016 9:45 AM

With 1.06 bn calls in ecomm sector & 4.6 bn calls for cab booking, Truecaller users witness steep rise: TrueInsights Report 2016

The data in this report was aggregated anonymously from incoming and outgoing calls to ecommerce and cab hailing services in India during the period of January 1, 2016 to June 30, 2016.

exchange4media Staff Sep 27, 2016 8:16 AM

Myntra-Jabong combine looks to cross $1 billion in sales by March 2017

With Jabong’s acquisition by fashion portal Myntra in the same domain, the latter is aiming combined net revenue of more than a billion dollars by next year

exchange4media Staff Sep 26, 2016 8:03 AM

Snapdeal, Amazon, Pepperfry, Flipkart prep up for Diwali with new campaigns

While some players have kept their communication purely discount led, the others are trying to highlight the spirit of the festival

exchange4media Staff Sep 22, 2016 8:09 AM

Despite Morgan Stanley downgrade, Flipkart goes all out with ramped up operations and innovations

Morgan Stanley, one of the mutual fund investors in Flipkart, has marked down its estimate of the company’s valuation for the third consecutive time in the past six months. Its markdown implies that it estimates Flipkart is now valued at around $9 billion

exchange4media Staff Sep 14, 2016 8:06 AM

Flipkart, Amazon and Snapdeal prep up for the festive season with more initiatives for sellers

With festivals almost knocking on the doors, e-commerce giants are experimenting with sellers to work around the restrictions on deep discounting and disbursing collateral-free loans

Madhuwanti Saha Sep 7, 2016 8:13 AM

Snapdeal Gold takes on Amazon Prime and Flipkart Assured, gets over 1 lakh customers in 24 hours

Snapdeal Gold takes on Amazon Prime and Flipkart Assured with facilities like free shipping, upgrade to next-day delivery and extended purchase protection at no additional cost

exchange4media Staff Aug 31, 2016 8:12 AM

#Boycott Myntra trends on Twitter for  hurting Hindu sentiments

Popular e-commerce portal Myntra started trending on Friday morning for a creative that might have hurt the Hindu sentiments

Sarmistha Neogy Aug 27, 2016 1:01 PM

Flipkart takes on Amazon Prime with 'Flipkart Assured'

Extensive marketing is being done, which includes full-page advertisements of the programme and two TVCs conceptualised by Lowe Lintas

Sarmistha Neogy Aug 24, 2016 8:06 AM

Flipkart's Sachin Bansal admits his stepping down was 'performance' linked

Speaking at a company townhall, Sachin Bansal sought to allay employee fears about the company’s performance over the past year and a half as well as reassure employees disgruntled with the recently announced layoffs

exchange4media Staff Aug 23, 2016 5:21 PM

Flipkart launches India’s first quality & speed badge 'Flipkart Assured'

This programme, launched for all customers across India, ensures that high quality products are delivered in the fastest time possible

exchange4media Staff Aug 20, 2016 7:43 AM

Flipkart unveils new content initiative for greater customer connect

Flipkart, in its continuous effort to enhance customer experience on its platforms, has announced a series of content initiatives around its Electronics, Fashion, Mobiles & Home categories to help customers discover relevant products and be better informed before buying

exchange4media Staff Aug 9, 2016 8:17 AM

Amazon ups its game with 'Prime Membership' programme

As a major blow to Flipkart, Amazon.in has brought its globally popular Amazon Prime membership program at a discounted rate to over 100 cities in India

exchange4media Staff Jul 27, 2016 7:57 AM

Making sense of Myntra's acquisition of Jabong

We spoke to brand consultants and digital experts in order to understand what this deal means for the consumers and whether Flipkart took the right decision by acquiring a 'loss making company' like Jabong

Sarmistha Neogy Jul 27, 2016 7:56 AM

Flipkart’s Myntra buys rival etailer Jabong

In 2014 Myntra was acquired by Flipkart and then the app-only strategy was launched, however, after it didn’t seem to work for them, the company took a U-turn and relaunched the website.

exchange4media Staff Jul 26, 2016 12:24 PM

Amazon, Flipkart,Snapdeal Grofers, Amul, Cadbury cash on Rajni-starrer Kabali's social media craze

Amazon, Flipkart, HomeShop18, Grofers and Nearbuy were quite active on social media by offering consumers various deals and discounts to cash on the Kabali fever.

Sarmistha Neogy Jul 25, 2016 8:24 AM

Amazon top ad spender in the print category in 2016

Amazon has topped the list for this period followed by Flipkart, Indiakart and Naaptol

exchange4media Staff Jul 21, 2016 8:50 AM

Snapdeal tanks 7 spots on top advertiser list on TV as ecom slashes spends

The data also shows new entrants Pepper Fry, Myntra,Naaptol, and Big Basket during this period among the top ten

Priyanka Mehra Jul 18, 2016 9:33 AM

Brands leverage Yoga Day with innovative marketing asanas

In order to leverage the growing popularity of International Yoga Day, brands across categories like: Lenovo India, Myntra, Yes Bank, Flipkart, INOX and Micromax rolled out special social media campaigns to connect with their consumers using Yoga as the central theme

exchange4media Staff Jun 23, 2016 8:15 AM

Amazon most preferred platform with highest brand recall: Nielsen report

Among the few findings of the report, Amazon has the highest top of the mind recall (25%) followed by Flipkart (21%) and Snapdeal (20%)

Sarmistha Neogy Jun 15, 2016 8:16 AM