Layoffs, freezing projects and reducing payouts: e-commerce giants sharpen their cost-cutting strategy?blur=25

2017 is turning out to be a dark year for ecommerce giants with large scale layoffs, high-profile management exits and cuts in valuation spilling in. Every player is sharpening its strategy to reduce costs and conserve cash with the sole objective to rake in profits

exchange4media Staff Mar 6, 2017 8:06 AM

Experts discuss future of digital advertising in India @DAN exchange4media Digital Report launch?blur=25

Marketers and agency heads discuss the way forward for digital media at the launch of the Dentsu Aegis Network exchange4media Digital Report.

exchange4media Staff Mar 2, 2017 8:46 AM

Dentsu Webchutney, Flipkart launch Trend Chain Campaign on Instagram?blur=25

Dentsu WebChutney & Flipkart teamed up with some top fashion social media influencers in India to launch the Instagram campaign ‘Never Ending Trending'

exchange4media Staff Feb 28, 2017 9:02 AM

Carried Yesterday : Aditya Swamy moves on from Flipkart; slated to join Google?blur=25

Before joining Flipkart in October 2015, Swamy was EVP Viacom 18 Head, MTV & MTV Indies

Priyanka Mehra Feb 22, 2017 6:04 PM

With just 4% contribution to Adex in 2016, have ecommerce lavish spends been cut to size??blur=25

Surprisingly, ecommerce that had taken the media market by storm in 2015 contributed only 4% to the total pie in 2016. In fact, investment by e-commerce category decreased by more than Rs 500 crore across TV, Print and Radio in 2016.

Ruhail Amin Feb 22, 2017 9:05 AM

Flipkart sells small stake to BCCL for Rs 260 cr?blur=25

The e-commerce firm Flipkart sold stake to Times of India publisher Bennett Coleman and Co. for cash & advertising space in the latter’s media properties.

exchange4media Staff Feb 20, 2017 8:37 AM

Will the Alibaba-Paytm collaboration jolt the Indian ecommerce space in 2017??blur=25

Paytm, the leading digital wallet player in the country, is all set to foray into the ecommerce space with a fresh round of investment totalling over $250 million from its biggest Chinese investor-Alibaba

Ruhail Amin Feb 7, 2017 8:23 AM

Snapdeal comes third in the loss tally with Rs 2,960 crore for FY16, after Amazon and Flipkart?blur=25

Snapdeal’s loss, has reportedly, more than doubled to Rs 2,960 crore in the year ending March 2016 from its Rs 1,328 crore for the year ending March 2015, according to numbers filed with the Registrar of Companies

exchange4media Staff Jan 19, 2017 8:11 AM

2016 for ecommerce: Teething competition, markdown in valuation and huge investment?blur=25

Merger, partnership, acquisition, steep markdown in valuation, huge investments and brand makeover 2016 witnessed everything in ecommerce sector. A flashback at how the year treated the top three players, Amazon India, Flipkart and Snapdeal

exchange4media Staff Jan 6, 2017 8:09 AM

Myntra crosses $1bn GMV; aims to be EBITDA positive in FY18?blur=25

As we enter into the New Year, we take a look back at Myntra’s pace of growth and transformation in the year that went by

exchange4media Staff Jan 2, 2017 8:42 AM

Amazon introduces wallet-like feature, Amazon Pay Balance?blur=25

In the age of demonetisation, where digital wallets seems to be the keyword, Amazon launches Amazon Pay Balance for its users

exchange4media Staff Dec 20, 2016 8:25 AM

Myntra aims to hit $2bn in revenue run rate next year; looks at AI for personalised experience?blur=25

Myntra witnessed 80 per cent year-on-year growth with an industry leading revenue run rate of $1 billion. It’s reportedly aiming to hit $2 billion in revenue run rate and turn profitable by the end of 2017-18 fiscal year

exchange4media Staff Dec 5, 2016 8:07 AM

Cash on delivery is a big pain point from an economics and logistics perspective-Kunal Bahl, Snapdeal?blur=25

Speaking exclusively to exchange4media, Kunal Bahl, CEO, Snapdeal articulated on how the government’s new move will impact the sector in the long run. Bahl pointed out that the demonetisation move has been seen as a welcome development from the investor community

Ruhail Amin Nov 21, 2016 7:59 AM

E-comm players feel the heat of demonetisation; online sales dip 30%?blur=25

One of the main factors of this slump is the use of cash on delivery (COD) facility, which according to industry insiders accounts for 60 per cent of total e-commerce sales

Ruhail Amin Nov 16, 2016 8:08 AM

Snapdeal emerges most aggressive TV advertiser among Top 3 e-commerce players: Silverpush report?blur=25

According to research firm SilverPush, Snapdeal captured 40.5 per cent of TV screen time, while Amazon and Flipkart had 33 per cent and 25 per cent of the share respectively during the festive shopping period

exchange4media Staff Nov 4, 2016 8:14 AM

Has Amazon lost the social media battle to Flipkart and Snapdeal??blur=25

A recent analysis by research firm Meltwater says that during this year's festive season, Flipkart had nearly 50 per cent share of voice on social media as compared to Amazon and Snapdeal

exchange4media Staff Nov 3, 2016 8:23 AM

Flipkart, Amazon, Snapdeal kick-start Round 3 of Diwali sales with aggressive marketing?blur=25

Though the festive marketing spends are lesser in proportion to the previous year, but media planners expect that the momentum will continue till Christmas

Sarmistha Neogy Oct 26, 2016 8:10 AM

Sales on Flipkart alone on October 3rd crosses single day sales of organised retail in India, claims Flipkart?blur=25

Sales on October 3 on Flipkart crosses Rs. 1400 crores - highest in history. Sales on Flipkart alone on October 3rd crosses single day sales of organised retail in India, according to a statement released by the company

exchange4media Staff Oct 8, 2016 1:45 PM