Last week's leaders e-commerce giants Amazon.in and Flipkart dramatically slipped to eight and 10th spots in the same category

exchange4media Staff Oct 3, 2018 8:53 AM

In the US, advertisers are expected to spend $4.61 billion on Amazon in 2018, accounting for 4.1% of all digital ad spend. While in India, nearly 15% of digital ad monies can be attributed to the ad revenues of OTT platforms.

Venkata Susmita Biswas Sep 24, 2018 9:00 AM

In the same week, in BARC Top 10 Advertisers, FMCG brands Hindustan Lever and Reckitt Benckiser continued to reign the top two spots

exchange4media Staff Sep 24, 2018 8:53 AM

Flipkart entered the same category after a brief hiatus in the fifth spot

exchange4media Staff Sep 19, 2018 8:51 AM

Flipkart, in past 6 months, reportedly held talks with several other streaming services but nothing materialised.

exchange4media Staff Sep 17, 2018 5:11 PM

Powered by Flipkart Fashion the show features host Ira Dubey exploring the present fashion scene, evolution and origin of trends across Indian cities

exchange4media Staff Sep 4, 2018 1:15 PM

The VP & Country Head-India, HMD Global said that it was a combination of brand, product & channel presence that contributed to their successful comeback

Apeksha Mishra Aug 23, 2018 8:54 AM

As part of the partnership, consumers can pre-book MAGGI Special Masala Noodles on Flipkart from today and will also be available exclusively from August 25-30

exchange4media Staff Aug 21, 2018 4:22 PM

Senior Director-Marketing at Flipkart says that personalisation in marketing will be a huge game-changer in the future

Dolly Mahayan Aug 6, 2018 8:50 AM

eBay is one of the oldest e-commerce players in India, but struggled against giants such as Flipkart, Snapdeal and Amazon.

Dolly Mahayan Jul 31, 2018 8:53 AM

Prior to his work with Google, Swamy was Senior Director with Flipkart in charge of digital media and content.

exchange4media Staff Jul 30, 2018 8:58 AM

#ChooseYourAge campaign challenges the inherent notion of what one can or cannot do at a certain age.

exchange4media Staff Jul 25, 2018 4:17 PM

The platform titled Shopper Audience Network will bring together unique audience based insights to video advertising

exchange4media Staff Jul 20, 2018 1:21 PM

Experts advice brands to spend on e-commerce platforms during discount sales.

Venkata Susmita Biswas Jul 19, 2018 9:00 AM

Reliance Group's proposed foray into e-commerce has the potential to disrupt the sector and should be a cause of worry for Amazon and Flipkart-Walmart which dominate this space, feel experts

Ruhail Amin Jul 9, 2018 9:00 AM

The ‘Flipkart Fashion- India Ka Fashion Capital’ campaign has been conceptualised by Lowe Lintas, Bangalore.

exchange4media Staff Jun 29, 2018 4:03 PM

The emoji slider lets you ask more questions and adds a layer of emotional context when you want to find out how your friends feel about something

exchange4media Staff Jun 18, 2018 4:12 PM

The CMO of Flipkart will discuss how the use of advertising technology can enhance the power of commerce-advertising

exchange4media Staff Jun 18, 2018 8:59 AM

Alcis Sports has an agreement with FIFA for manufacturing, sales and distribution of its 2018 FIFA World Cup Russia licensed apparel merchandise in India

exchange4media Staff May 30, 2018 5:20 PM

World’s largest retailer Walmart always had a keen interest in India but only time will tell if it can gain the trust of its new customers like Flipkart

Dolly Mahayan May 15, 2018 8:56 AM