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India as a market is becoming increasingly receptive to newer and alternative forms of fitness as well as sports, says, Silvia Tallon, Senior Marketing Director, Reebok India

Dolly Mahayan Feb 22, 2018 8:55 AM

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Shoumyan Biswas, Head of Marketing, Flipkart, chats with exchange4media on the e-commerce brand’s recent ad campaign that is now diversifying into other media and creating immersive fashion challenges by roping in celebrities

Misbaah Mansuri Feb 13, 2018 8:56 AM

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Vijay Shekhar Sharma stated that this is the right time to create an Indian model which would be the envy of the world

Anam Khan Jan 22, 2018 8:50 AM

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The Dentsu Aegis Network-exchange4media Digital Report 2018 that was unveiled on January 16, 2017

exchange4media Staff Jan 17, 2018 8:54 AM

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Flipkart has recently launched a multi-film campaign aiming to establish itself as an ultimate destination for trendy and affordable fashion

exchange4media Staff Jan 12, 2018 1:35 PM

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Flipkart is engaging consumers across multiple touch-points for 10 weeks with their latest, funky ad campaign

exchange4media Staff Jan 11, 2018 8:53 AM

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The Indian retail industry is witnessing a disruptive shift ushered by the rising popularity of online retail. Given the changing dynamics, offline players are trying to stay relevant with a re-imagined approach towards collaboration over competition

Ruhail Amin Nov 27, 2017 8:50 AM

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Media buying and selling has moved from being relationships led to being more data and analytics led, Debraj Tripathy

Dolly Mahayan Nov 6, 2017 8:29 AM

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Lord Waheed Alli, Ex-Chairman of Asos.com, a British online fashion retail giant, is building Koovs as one of India’s leading affordable western fashion destinations.

Ruhail Amin Nov 3, 2017 8:52 AM

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Lalitha Jewellery returned to its top spot while e-commerce giants Flipkart and Amazon.in were nowhere to be seen in BARC’s Top 10 Brands for Week 39 (September 23-29)

exchange4media Staff Oct 9, 2017 8:42 AM

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With the effects of demonetization slowly waning, along with the festive season around the corner, advertisers can benefit by turning up the heat on their year-end campaigns

Sandeep Balani Oct 6, 2017 8:28 AM

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The festive period is witnessing e-commerce giant Amazon Online India retaining its second spot in BARC’s Top 10 Brands, while Flipkart slips to seventh position

exchange4media Staff Sep 22, 2017 8:02 AM

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Flipkart has used its social media platforms innovatively for this year’s festive shopping season

Akshata R Murthy Sep 21, 2017 8:49 AM

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Both e-commerce majors have been prominent in the Broadcast Audience Research Council (BARC) Top 10 Brands list for the last three weeks

exchange4media Staff Sep 18, 2017 7:50 AM

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DishTV has joined hands with home-grown e-commerce major, Flipkart to bring to its customers a hassle-free Dish TV connection anytime, anywhere, just a click away.

exchange4media Staff Sep 11, 2017 3:06 PM

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E-commerce majors reinstated their positions at BARC’s Top 10 Brands for Week 35 (August 26-September 1)

exchange4media Staff Sep 8, 2017 7:41 AM

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Flipkart launched an interactive game playable in the Facebook newsfeed where users learn about the unique advantages of buying on Flipkart

exchange4media Staff Aug 31, 2017 5:33 PM

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The campaign brings out the inconvenience customers go through before their purchase and even when they do settle for a phone, they may not always be getting the best deal for it

exchange4media Staff Aug 26, 2017 8:42 AM

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Home-grown brands Patanjali and Jio enter the top 10 ranked at fourth and ninth place, respectively, without being featured in the previous edition of the study

exchange4media Staff Jul 14, 2017 7:59 AM

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CreateID8 to build an effective and engaging brand communication strategy along with redesigning the brand identity for the entire Proburst product range

exchange4media Staff Jul 12, 2017 2:06 PM