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Media buying and selling has moved from being relationships led to being more data and analytics led, Debraj Tripathy

Dolly Mahayan Nov 6, 2017 8:29 AM

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Lord Waheed Alli, Ex-Chairman of Asos.com, a British online fashion retail giant, is building Koovs as one of India’s leading affordable western fashion destinations.

Ruhail Amin Nov 3, 2017 8:52 AM

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Lalitha Jewellery returned to its top spot while e-commerce giants Flipkart and Amazon.in were nowhere to be seen in BARC’s Top 10 Brands for Week 39 (September 23-29)

exchange4media Staff Oct 9, 2017 8:42 AM

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With the effects of demonetization slowly waning, along with the festive season around the corner, advertisers can benefit by turning up the heat on their year-end campaigns

Sandeep Balani Oct 6, 2017 8:28 AM

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The festive period is witnessing e-commerce giant Amazon Online India retaining its second spot in BARC’s Top 10 Brands, while Flipkart slips to seventh position

exchange4media Staff Sep 22, 2017 8:02 AM

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Flipkart has used its social media platforms innovatively for this year’s festive shopping season

Akshata R Murthy Sep 21, 2017 8:49 AM

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Both e-commerce majors have been prominent in the Broadcast Audience Research Council (BARC) Top 10 Brands list for the last three weeks

exchange4media Staff Sep 18, 2017 7:50 AM

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DishTV has joined hands with home-grown e-commerce major, Flipkart to bring to its customers a hassle-free Dish TV connection anytime, anywhere, just a click away.

exchange4media Staff Sep 11, 2017 3:06 PM

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E-commerce majors reinstated their positions at BARC’s Top 10 Brands for Week 35 (August 26-September 1)

exchange4media Staff Sep 8, 2017 7:41 AM

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Flipkart launched an interactive game playable in the Facebook newsfeed where users learn about the unique advantages of buying on Flipkart

exchange4media Staff Aug 31, 2017 5:33 PM

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The campaign brings out the inconvenience customers go through before their purchase and even when they do settle for a phone, they may not always be getting the best deal for it

exchange4media Staff Aug 26, 2017 8:42 AM

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Home-grown brands Patanjali and Jio enter the top 10 ranked at fourth and ninth place, respectively, without being featured in the previous edition of the study

exchange4media Staff Jul 14, 2017 7:59 AM

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CreateID8 to build an effective and engaging brand communication strategy along with redesigning the brand identity for the entire Proburst product range

exchange4media Staff Jul 12, 2017 2:06 PM

Snapdeal story a classic example of short term approach: Experts?blur=25

The once glorified example in the ecommerce business, Snapdeal has become a classic boom to bust story. Here are some insights into the factors that led to the collapse of one of

Ruhail Amin Jun 2, 2017 7:52 AM

Brands are not built through advertising; it takes servicing and more: Amit Sharma, CEO, ShopX?blur=25

Amit Sharma, CEO, ShopX, talks about how the company started to where it is right now, future plans and more

Akshata R Murthy May 29, 2017 8:06 AM

Brand Factory joins Flipkart-Amazon sale war ?blur=25

With their sales almost running into each other, the brands have launched large scale campaigns to highlight their offers

exchange4media Staff May 11, 2017 8:05 AM

Is Softbank board giving in-principle nod to Flipkart-Snapdeal merger??blur=25

SoftBank board has reportedly approved a deal to gain 20 percent stake in the Snapdeal-Flipkart merged entity as well as approving a plan to buy out Snapdeal investors

exchange4media Staff Apr 28, 2017 5:11 PM

Will Amazon & Alibaba face their toughest battle in India??blur=25

Flipkart’s latest acquisition of eBay has once again put the odds in its favour. The question is: will Flipkart’s move be a game changer of sorts? Will it help domestic players consolidate and emerge as a tough competition for global takeover?

Ruhail Amin Apr 20, 2017 7:57 AM

Flipkart buys eBay India biz as part of $1.4 billion fund raising deal?blur=25

Flipkart has raised $1.4 billion from Tencent, eBay, and Microsoft and has acquired eBay India as part of its latest round of fund raising

Abhinn Shreshtha Apr 11, 2017 5:36 PM