flipkart
Virat Kohli iQOO?blur=25

Kohli will feature in the brand’s upcoming campaigns across platforms; campaign to be on air during the upcoming IPL season

exchange4media Staff Feb 19, 2020 5:00 PM

e-commerce?blur=25

Advertising spends on e-commerce platforms crossed Rs 2,100 crore in 2019; spend pool expected to grow at CAGR of 44% to reach Rs 18,700 crore by 2025, say industry experts

Shikha Paliwal Feb 7, 2020 8:28 AM

mCanvas Interactive Ads?blur=25

Idea #IndiaKaLiveNetwork and Flipkart's Big Billion Days Sale were among some of the top interactive ads of 2019

exchange4media Staff Jan 21, 2020 6:03 PM

Flipkart?blur=25

The brand spent Rs 1,141 crore in FY19 compared to Rs 731.3 crore in FY18

Misbaah Mansuri Jan 7, 2020 8:44 AM

Rishi Vasudev?blur=25

Flipkart confirms Vasudev's resignation after a five-year stint with the company

exchange4media Staff Dec 17, 2019 3:35 PM

Smartphones?blur=25

Industry players say increasing data penetration and enhanced reach of e-commerce have increased smartphone consumers in Tier II and III cities

Shreshtha Verma Dec 6, 2019 8:57 AM

Siddhartha Roy Hungama Digital Media?blur=25

Siddhartha Roy, COO, Hungama Digital Media, spoke about recent strategic partnerships, marketing & advertising strategies behind the partnerships and imminent plans

Neethu Mohan Dec 6, 2019 8:21 AM

Disney Frozen 2?blur=25

The brand associations include Pantaloons, Hasbro, Flipkart, ITC, Asian Paints, Hamleys and Scholastic among others. Disney’s Frozen 2 is set to hit the screens this Friday

exchange4media Staff Nov 18, 2019 6:30 PM

Flipkart?blur=25

Flipkart will be leveraging increasing prevalence of online shopping in Metros, Tier-2 and Tier-3 cities

exchange4media Staff Nov 6, 2019 12:34 PM

realme-Flipkart festive season sale?blur=25

The smartphone brand grows by over 160% from last year. With 10-million total shipments, realme retains its no.1 position among top 3 smartphone brands in India

exchange4media Staff Nov 5, 2019 4:58 PM

Flipkart?blur=25

The mobile-led interactive campaign for Big Billion Days reached almost 5 million users with a 2% click-through rate

exchange4media Staff Nov 5, 2019 12:09 PM

Air purifier sales Delhi pollution?blur=25

Brands throng social media to spread awareness about the pollution situation in the capital, promote products and boost sales volumes. Air purifier sales spiked up by 25-30%, post-Diwali

Shreshtha Verma Nov 5, 2019 8:25 AM

Flipkart?blur=25

The company has reduced its losses to Rs 17,231 crore in year ending March 2019

exchange4media Staff Nov 2, 2019 10:36 AM

PhonePe logo?blur=25

PhonePe spent Rs 1,296 crore on advertising and promotion, accounting for over 60% of total expenditure in FY19

exchange4media Staff Oct 30, 2019 2:51 PM

online?blur=25

Online players have captured the market through deep discounting and deeper penetration, feel offline retailers

Shreshtha Verma Oct 25, 2019 9:10 AM

Sarah Gideon?blur=25

Gideon will report to Rajneesh Kumar, SVP & Chief Corporate Affairs Officer at Flipkart

exchange4media Staff Oct 21, 2019 1:19 PM

BARC?blur=25

With festive sales coming to an end, it seems e-commerce giants are going slow with ad insertions on TV

exchange4media Staff Oct 21, 2019 8:55 AM

Haresh Nayak Posterscope?blur=25

Nayak, Group MD of Posterscope, South Asia, India, talks about the different kinds of avenues brands tap into while leveraging OOH during the festive season

Anjali Thakur Oct 21, 2019 8:46 AM

Big Billion?blur=25

Zee TV viewers were able to scan QR codes on their TV screens to shop for featured products that were available at discounted prices on Flipkart

exchange4media Staff Oct 17, 2019 4:11 PM

Flipkart?blur=25

Industry watchers say that if content is good then audience is always ready to embrace a new platform & that Flipkart’s move will make it a one-stop shop for shopping to content

Shikha Paliwal Oct 17, 2019 8:57 AM