A 12-Episode Daily Series Explores Russia Through Visits to the 2018 World Cup Host Cities

exchange4media Staff May 31, 2018 5:42 PM


Alcis Sports has an agreement with FIFA for manufacturing, sales and distribution of its 2018 FIFA World Cup Russia licensed apparel merchandise in India

exchange4media Staff May 30, 2018 5:20 PM


The best players from across the globe will descend on Russia from June 14 to July 15

exchange4media Staff May 29, 2018 5:11 PM


The 75 second spot highlights the passion and excitement of Indian fans supporting their favourite teams has garnered SPN over 2,733,835 views on YouTube

Misbaah Mansuri May 29, 2018 8:57 AM


The action-packed season is witnessing some interesting global campaigns that personify the heart-throbbing excitement of the sporting extravaganza while getting their brands lots of visibility

exchange4media Staff May 23, 2018 9:54 AM


The campaign was launched in the presence of India’s football icon and former National Football team captain, Bhaichung Bhutia.

exchange4media Staff May 16, 2018 8:51 AM


Ahead of the 2018 FIFA World Cup Russia™, the star player embodies the global nature of the brand Visa

exchange4media Staff Apr 21, 2018 10:14 AM


The automotive partner has begin its search for India’s first Official Match Ball Carriers for 2018 FIFA World Cup Russia™

exchange4media Staff Apr 10, 2018 4:50 PM


This agreement with ECB gives SPN the rights to both televise and digitally broadcast men's and women's international matches within the Indian subcontinent including Test matches, T20 Internationals and ODIs, played in England

exchange4media Staff Mar 5, 2018 8:31 PM


Rajeev Shukla, Chairman, Indian Premier League (IPL), opens up about how IPL sustains itself and keeps marketers and audiences wanting for more

Anam Khan Nov 15, 2017 9:15 AM


FIFA U-17 World Cup has rated better than the high profile international football sporting events such as FIFA Confederations Cup 2017, English Premier League 2016-17, La Liga 2016-2017 seasons amongst others

exchange4media Staff Nov 14, 2017 5:01 PM

 Neo Sports bags FIFA Club World Cup rights?blur=25

Neo Sports has acquired broadcast rights for 2015 and 2016 FIFA Club World Cup. This year’s edition will be held between December 10-20.

exchange4media Staff Dec 3, 2015 5:12 PM

SPAG Asia wins key PR mandate from LOC, AIFF?blur=25

SPAG Asia has partnered the Local Organising Committee to announce India taking over the first truly global sports tournament in the country: FIFA U-17 World Cup India 2017

exchange4media Staff Nov 19, 2015 7:56 AM

Sony focuses on a way back to winning audience's heart?blur=25

N P Singh, CEO, MSM talks about launching new shows & return of old successful shows in order to win back audiences on Sony, key highlights of broadcast industry in 2014, the rise of e-tailers as a major advertising category, his support for Star RIO initiative, giving KBC a rest for a year, and more...

Priyanka Mehra & Collin Furtado Dec 10, 2014 9:58 AM

 Coca-Cola teams up with International Premier Tennis League as Title Sponsor?blur=25

In its capacity as Title Sponsor, Coca-Cola will be undertaking a series of interesting initiatives to engage with tennis fans across the globe

exchange4media Staff Nov 5, 2014 1:52 PM

FIFA World Cup 2014 scores on viewership, but do ad revenues match up??blur=25

With a target of Rs 200 crore in ad revenues, Sony SIX had applied the ad revenue strategy it had followed for IPL, however, as per industry analysts, the channel hit a roadblock with some advertisers deciding to sit on the fence

Collin Furtado Jul 17, 2014 8:40 AM

FIFA World Cup ads for Indian taste buds?blur=25

exchange4media reviews ads by Hero MotoCorp, XOLO Mobiles, Nirma & Apollo Tyres, all in the race to strike the right chord with football fans

Collin Furtado Jul 16, 2014 9:20 AM

Brands strike gold on social media with FIFA World Cup 2014?blur=25

As Adidas raced ahead of others in brand promotion, brands like Castrol, XOLO, Viber, Coca-Cola, Lay's, Flipkart, Sony Bravia successfully utilized social media for engagement in the wake of FIFA World Cup 2014

Abhinn Shreshtha Jul 16, 2014 8:32 AM

FIFA World Cup 2014 final breaks social media records?blur=25

The Germany-Argentina clash generated frenetic activity on social media as well with 88 million people on Facebook engaged in interactions. The final also saw 32.1 million tweets

Abhinn Shreshtha Jul 15, 2014 8:54 AM

Football rules as FIFA World Cup 2014 viewership surges?blur=25

The tournament has garnered more eyeballs in India this year as compared to 2010 FIFA World Cup. Sony SIX garnered 152 TVTs for the 2014 World Cup in Week 26 in comparison to 146 TVTs for matches 1 to 27 in 2010

Collin Furtado Jul 14, 2014 10:05 AM