The participation of Italy, the partner country at the Frames 2007, was seen in the presence of Italian stars like Giancarlo Giannini, Anna Galiena and the Oscar winner Nicola Piovani, 40 stalls and a business delegation led by Italian Minister of Communications Paolo Gentiloni Silveri and Anica (Italian Film Producers Association) president Paolo Ferrari.
The importance of marketing a movie or getting the distribution right isn’t really a new found for the Indian movie industry. However, while only some players, largely the bigger banners, have understood the importance of these sectors, even between them, the success formulae is different and as yet, evolving.
The Ministry of Information and Broadcasting and the Italian Ministry of Communications have made it clear that the focus on the media and entertainment (M&E) industry is crucial to both the governments. Outlining the policy of the Indian government for the industry, I&B Minister Priyaranjan Dasmunshi enumerated five key focus areas in 2007 and other initiatives which are in the pipeline, at the inaugural session of FICCI Frames 2007.
In its eighth year, Frames, has once again put together some of the best E&M minds to discuss the way forward for the industry. In the last few years, Frames has been one platform where industry heavyweights and government officials have chosen to speak on some crucial industry trends and developments.
To say that it was a whirlwind three-day indepth observation of the Indian entertainment and media industry will be an understatement. The who's who of the Indian and international E&M honchos gathered for FICCI Frames 2006. In fact, so overwhelming was the reponse that registrations had to be stopped mid way as the convention hall was full to capacity.
FICCI, under the guidance of Yash Chopra, has played a key role in facilitating India-Pakistan relations – especially in the context of the film industries of the two countries. The valedictory session of FICCI Frames 2006 brought this back into focus. Yash Chopra and Mir Shakil-ur-Rahman, Chairman, Jung Group of Companies, Pakistan, highlighted some of the developments that might well mark the beginning of a new phase in the blossoming relationship between the two sides.
The youth has become the most buzz-worthy segment in recent times, thus spake Pradeep Guha, CEO, Zee Telefilms. This target group (TG) came under the scanner when industry leaders from the creative and media marketing functions came together to look at different ways to tap this ‘aloof’ TG. An important pullout from the discussion was whether another section of the Indian populace – rural India - was being de-sensitised by this attention.
“This is the beginning of the end of television as we know it.” Zee Telefilms’ Chairperson, Subhash Chandra, chose these words to begin his keynote address on ‘Digital Entertainment Living’, on Thursday, March 23. The visionary brought a whole new meaning to the importance of the role of digitisation as he took on the television business - aspect by aspect – and established that nothing would be spared from the digital conquest.
Azim Premji, Chairman and Managing Director, Wipro on Wednesday said that ICE – IT, Communication and Entertainment – essentially pointed at convergence. "Even as I have seen much more of IT than Communication and even lesser of Entertainment, I definitely see a link between the three," he said.
In the past year, television has grown in an unprecedented manner. The medium saw changes by way of new genres establishing themselves, more channels being launched, changes in distribution platforms and hike in ad rates across channels. One indication of where the sector is headed comes from STAR India’s decision to spin off two entities -- STAR Group and STAR Entertainment, in order to structure its growth.
In its seventh year, FICCI Frames has once again ensured that anything that promises to be an emerging trend in the Indian media business comes under the scanner and to do so, the Federation has put together one of the best mix of media minds. The FICCI ‘Frame’ of mind this year is ‘Where Business meets Entertainment’.
FICCI Frames 2005 has successfully culminated. Key industry leaders shared view points on various trends that they see emerging in the industry, whether it is the mobile phone changing the look of the media, or discerning consumers getting more involved in the content that they want to see.