The year 2010 saw some key events that shaped the advertising and media industry – in India and abroad. Besides the industry regulars – Cannes Lions, GoaFest, FICCI Frames, IMPACT Person of the Year – there was the exchange4media Conclave and the first ever exchange4media Radio Advertising Awards…
The business of distribution came up for some intense scrutiny on the concluding day of the two-day FICCI Media & Entertainment Business Conclave (MEBC), held in Hyderabad on December 1-2, 2010. What emerged from the discussions was that there was need f or attractive content at compelling cost and compelling content at attractive cost.
Day Two of the FICCI Media & Entertainment Business Conclave (MEBC), held in Hyderabad on December 2, 2010, saw an interactive session on the topic ‘Rethinking content: The Holy Grail of a TV channel’s success’. Panelists discussed the ways to grab and retain audience attention and what kind of content will help achieve this objective.
An interesting debate cropped up in the panel discussion on ‘Is Regional TV the ‘New’ National TV’ on Day One of the FICCI Media & Entertainment Business Conclave (MEBC), being held in Hyderabad. While some panellists were all for regional TV flexing its muscles, others maintained that Hindi channels brought in the revenues.
The two-day FICCI Media & Entertainment Business Conclave (MEBC) got underway in Hyderabad on December 1, 2010 with the stalwarts from the media and entertainment business sharing their thoughts and concerns of the industry. The theme of the Conclave this year is ‘Regional is the ‘New’ National’.
FICCI Frames is rarely known for engaging the advertising community. Yet this year, the event saw none other than WPP’s CEO, Sir Martin Sorrell, as the Keynote speaker of the day. In typical Martin Sorrell style, the advertising visionary divided his address in points to give his view on why he was bullish on the communication services or marketing services industry.
The announcement of Karan Johar as the Co-Chairman of FICCI Frames has led to many conversations on what this new thinking, known for its creative and freshness, and more importantly, ideas that can engage the younger audience, bring to FICCI Frames, which is now in its 11th year.
Though India has produced quite a few world class sportspersons, Indians have always been passionate about sports and sports is increasingly shaping new forms of entertainment content. One cannot also deny the fact that niche channels on sports are drawing more eyeballs than tear-jerker soaps.
The Indian media and entertainment industry, in particular the film entertainment sector, is evolving. There is no denying that. But growth today faces a two-way problem – roadblocks in growth and the problems that growth brings along. Producer-Director Shekhar Kapur, given his experience in India and evolved markets like the US, cautioned on these problems while Producer-Director Farhan Akhtar presented the Indian standpoint.
Piracy is a growing global epidemic and the proportion of the menace has reached such a critical point that the very existence of the global entertainment industry is at stake. This is the one point which all the speakers of a session on ‘Defending Intellectual Property: How Far Have We Succeeded?’ have subscribed to.