You can’t make a brand by spending 100 crores: Ferzad Palia, Head-Youth, Music and English Entertainment, Viacom 18

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

We ensure too much advertising doesn't make MTV Beats cluttered: Ferzad Palia, Viacom 18

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music...

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