Flashback 2014: How many billions do you have??blur=25

The most significant happening in 2014 has been the emergence of the billionaire entrepreneur with VCs beating a path to his front doors, says Ramanujam Sridhar, Founder and CEO, brand-comm

Ramanujam Sridhar Dec 29, 2014 9:00 AM

Fastrack’s ‘shockvertising’ brings in youth acceptability?blur=25

Emulating the likes of United Colors of Benetton, the brand has been successful in utilising shock tactics that makes one stop and stare

Twishy Jan 31, 2013 8:13 PM

Billboard of the week: Fastrack’s campaign?blur=25

“Fastrack’s OOH campaign for its backpack range is focussed and minimal; it has outstanding images,” says Himanka Das of Carat Media

Priyanka Nair Dec 6, 2012 11:32 PM

Is digital a better advertising launch pad??blur=25

Cost effective, two-way dialogue, wider reach – the benefits of launching a campaign first on digital are many. Few smart companies have realised this

Twishy Nov 7, 2012 7:11 PM

Billboard of the week: Fastrack’s king-size display?blur=25

Fastrack’s latest outdoor innovation saw an actual watch being displayed on a hoarding to showcase the brand’s chronograph range

Priyanka Nair Oct 4, 2012 8:53 PM

Fastrack appoints Milestone Brandcom as OOH AoR?blur=25

This is the first time the brand has appointed an outdoor agency at a national level; it is attributed to the brand’s growth strategy

Priyanka Nair Jun 25, 2012 8:09 PM

Fastrack’s online activity creates buzz for new watches?blur=25

While creativity and technology will continue to be the focus areas for Brand Fastrack, 2012 will also see more emphasis on the mobile space

Sai Prasanna Jan 6, 2012 7:32 AM

Fastrack takes its ‘Move On’ campaign to the web platform?blur=25

Digital agency 22 feet has launched an interactive website for the latest campaign by Fastrack, called ‘Why the World Moved on’. The website is designed around the new TVC and allows navigation using a keyboard as well as a mouse to drag it along.

Shubhi Tandon Sep 8, 2011 9:15 AM

Banned Fastrack TVC creating waves on YouTube?blur=25

A recent Fastrack TV ad that has been banned by most television channels for its ‘adult content’ has been attracting a lot of attention on the web after being uploaded on YouTube on July 8, 2011.

Shubhi Tandon Aug 4, 2011 9:07 AM