Inspite of seeing explosive growth in last 5 years, deo category is under duress: Ashok Namboodiri?blur=25

In a candid conversation with exchange4media, Ashok Namboodiri, Business Director, JK Helene Curtis, speaks about the challenges in this category, the reason behind the clichés in its advertising, the brand’s marketing plan, celebrity association, and adoption of this category in tier 2 and tier 3 markets

Sarmistha Neogy Dec 4, 2015 8:14 AM

Ford kick-starts pre-launch experiential campaign for Figo Aspire anchored by Farhan Akhtar?blur=25

The Figo Aspire was showcased in Gurgaon as part of a 10-week long roadshow in 25 cities across India. The roadshow is a part of Ford’s experiential consumer campaign - What Drives You

Ankur Singh May 13, 2015 8:34 AM

Dulux Paints gets a shade more aggressive, eyes double-digit growth?blur=25

The brand has launched three campaigns this year-the Velvet Touch, the Weather Shield, and the Super Clean campaign. This is the first time in over a decade that the company has advertised three brands in such quick succession

Ankur Singh Oct 30, 2014 8:13 AM

Coke takes the masses route to spread happiness?blur=25

Farhan Akhtar & Deepika Padukone slip into the role of everyday people in Coke's new campaign that seeks to embrace and celebrate all the little moments of happiness

Twishy Mar 3, 2014 8:24 AM

Chitralekha Group gears up to launch the 61st anniversary issue?blur=25

Themed on the topic ‘India 2020’, the 61st anniversary issue of Chitralekha has contributions by experts and stalwarts. The issue also houses the second edition of Chitralekha’s ‘Gujarati Power List’.

exchange4media Staff Nov 17, 2011 8:20 AM

Ponds White Beauty fun in the sun?blur=25

Ponds came up with a distinctive campaign featuring the heartthrobs of the industry- Farhan Akhtar, Ranvijay and Chang. The tag line for the campaigns says ‘for the girls who enjoy everything under the sun but cricket’.

Shubhangi Mehta Jun 13, 2011 8:04 AM