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Ajay Kakar Aditya Birla Capital?blur=25

Ajay Kakar, CMO of Aditya Birla Capital, tells us about their interactive Facebook campaign #InteractWithTheFuture, the brand's marketing strategy and the new corporate tax rate

Noel Dsouza Oct 4, 2019 8:41 AM

Bertolli?blur=25

The four 10-second Thumbstoppers have been conceptualised by Mirum India, the creative and media partners for Bertolli

exchange4media Staff Oct 1, 2019 1:13 PM

MMA?blur=25

The creative playbook will enable marketers and agencies to look beyond conventional creative practices  

exchange4media Staff Sep 27, 2019 6:02 PM

FacebookICC?blur=25

The platform will carry digital content across four years, including match recaps, in-play key moments and other match and feature content

exchange4media Staff Sep 26, 2019 4:10 PM

Facebook?blur=25

With the ‘Advertising You Can Play With’ offering, Facebook aims to let advertisers use more interactive and playful ways to connect with audiences and communities

exchange4media Staff Sep 20, 2019 8:28 AM

FB insta?blur=25

Now users in India can add songs to stories on Facebook and Instagram, Lip Sync Live on Facebook and pin favourite music to Facebook profiles

exchange4media Staff Sep 17, 2019 2:13 PM

Location?blur=25

Experts say location-based marketing allows brands to curate personalised information, expand its reach, push ads via notifications in the digital medium and do much more

Dolly Mahayan Sep 16, 2019 8:38 AM

Clegg?blur=25

The Vice-President of Global Affairs and Communications at Facebook says India should allow free flow of data across borders instead of attempting to hoard it

exchange4media Staff Sep 13, 2019 9:06 AM

SocialMedia?blur=25

As social media giants educate and encourage a safer online environment, exchange4media speaks to experts to understand its impact on consumers and advertisers

Shikha Paliwal Sep 10, 2019 8:27 AM

Google Facebook?blur=25

The tax department collected Rs 939 cr in the year to 31 March, compared to Rs 590 cr last year

exchange4media Staff Sep 9, 2019 2:56 PM

3D?blur=25

Brands are using the design of social media platforms for innovative 3D creatives as they fascinate users and clock better results, say industry experts

Shikha Paliwal Sep 9, 2019 8:20 AM

FB?blur=25

According to reports, the list of people who liked the post would still be visible

exchange4media Staff Sep 5, 2019 11:28 AM

laliga?blur=25

Along with live coverage of matches, viewers in India can watch match analysis by football experts like John Burridge, Trevor Sinclair and Jamal Bhuyan

exchange4media Staff Sep 4, 2019 6:07 PM

facebook?blur=25

Some brand experts say the new feature backed by consumer data will help garner better engagement while others do not think it will create a drastic difference

Noel Dsouza Sep 4, 2019 8:56 AM

VERTICAL?blur=25

Industry experts say with people preferring to watch content on their phones in a vertical position, marketers have moved onto vertical videos, especially to leverage social media platforms

Dolly Mahayan Sep 3, 2019 8:27 AM

facebook?blur=25

The company will be rolling out a "confirmed organisation" label in the US for political advertisers who show government-issued credentials to denote their authenticity

exchange4media Staff Aug 28, 2019 6:03 PM

Facebook?blur=25

The off-Facebook activity tool will change the number of targeted ads that users see

exchange4media Staff Aug 21, 2019 3:03 PM

Facebook?blur=25

The movie reminder ad will allow users to set a reminder on Facebook to alert them when the movie hits the theatres

exchange4media Staff Aug 16, 2019 12:21 PM

Meesho?blur=25

The social commerce start-up’s current investors include SAIF Partners, Sequoia Capital, Shunwei Capital, RPS and Venture Highway

exchange4media Staff Aug 13, 2019 2:52 PM

Facebookimage?blur=25

The brands will be rebranded as 'Instagram from Facebook' and 'WhatsApp from Facebook', the social networking giant has said

exchange4media Staff Aug 3, 2019 1:03 PM