experiential-marketing
Dialogue Factory & Dialect merge to offer experiential mktg solutions?blur=25

The driving force behind the team is experiential marketing expert, Dalveer Singh, who is Head of Experiential Marketing - Asia Pacific at Dialogue Factory

exchange4media Staff Jul 18, 2013 7:40 AM

Guest Column: Creating the right ‘Experience Economy’?blur=25

In an 'Experience Economy', information is distributed through stories of product or service, which is then 'experienced' by the end-users, says events consultant Tanaz Basrur

Tanaz Basrur Jul 5, 2013 3:25 PM

“Experiential marketing works best when it’s personalised”?blur=25

SP Shukla, President Group Strategy and Chief Brand Officer, Mahindra decodes the power of experiential marketing

Priyanka Nair Mar 7, 2013 4:09 AM

Reporter’s Diary: Making sense of events?blur=25

Reporter Deepa Balasubramanian ventures into the world of experiential marketing and finds an astonishing level of sophistication there

Deepa Balasubramanian Feb 2, 2013 8:47 PM

“Experiential mktg will join mainstream mktg”?blur=25

Shobiz’s Sameer Tobaccowala feels proactive policy formation & a climate conducive to growth will give a big boost to experiential marketing sector

Deepa Balasubramanian Jan 12, 2013 10:09 PM

Reporter’s Diary: Decoding the events industry?blur=25

Correspondent Deepa Balasubramanian digs into the experiential marketing side of the business and is amazed at how this sector has developed

Deepa Balasubramanian Nov 24, 2012 8:53 PM

“Strategy & creativity will drive experiential marketing”?blur=25

George P Johnson’s VP and MD Rasheed Sait sees innovative ideas, engagement & effective execution leading growth for this industry

Deepa Balasubramanian Oct 16, 2012 11:45 PM

Vibgyor revamps corporate identity?blur=25

After 10 years in the business, Vibgyor Brand Services has adopted new corporate identity and business philosophy that seeks to ‘Involve and Excite’

Shanta Saikia Apr 20, 2012 10:19 AM

Draftfcb Ulka unleashes the Aquila Experience?blur=25

Draftfcb Ulka’s experience marketing arm, Aquila Experience, will provide brand activation and experiential marketing solutions to clients.

exchange4media Staff Dec 14, 2011 8:11 AM