Kumar believes that consumers are no longer experiencing the virtue of a brand but are instead experiencing what their five senses feel, which is why experiential marketing is so crucial today

Ronald Menezes Aug 4, 2017 8:14 AM


The new division will be under its live event IP Company, Event Capital.

exchange4media Staff May 9, 2017 2:47 PM

Experiential marketing plays key role in Tata Motors' Hexa launch ?blur=25

With the Utility Vehicle market recording a growth of 32.6 per cent in 2016-17, Tata Motors hopes to ride the wave with HEXA

Shraddha Shirodkar Jan 19, 2017 8:18 AM

Arun Hariharan joins LiveMedia as COO?blur=25

LiveMedia has appointed Arun Hariharan as its COO. Hariharan will be based in New Delhi and spearhead the company's efforts to further consolidate its position in the industry.

exchange4media Staff Jan 14, 2016 5:32 PM

Maxus appoints Vidur Patney as National Director of Experiential Marketing?blur=25

Patney’s appointment is among two new ones being made by Maxus, the other being that of Pooja Verma, who joins as Head of Maxus ESP.

exchange4media Staff Nov 24, 2015 3:10 PM

Guest Column: Harnessing the power of experiential marketing?blur=25

Consumers face unique experiences and varied choices, which link them directly to the brand. Marketers are ready to invest in innovative technologies, so experiential is the trend, says Windchimes

Windchimes Communications Aug 2, 2014 11:41 AM

Guest Column: Brands shifting focus to experiential mktg to ramp up engagement?blur=25

Companies that are ready to build consumer experiences are sure to increase awareness, build loyalty and boost sales for their brands, says Windchimes Communications

Windchimes Jul 5, 2014 10:35 AM

Guest Column: "Experiential mktg engages TG at a more emotional level"?blur=25

Experiential marketing is a growing area. As our lives continue to evolve, brands are always looking at innovative ways to remain relevant, says Dialogue Factory's Dalveer Singh

Dalveer Singh Apr 17, 2014 9:45 AM

Guest Column: "Efficacy, efficiency & experiential will be key buzz in mktg in 2014"?blur=25

The marketing narrative in 2014 will centre around the efficacy & efficiency of marketing plans, says Karan Kumar, GM - Marketing, ITC's Lifestyle Retailing Business

Karan Kumar Jan 14, 2014 8:40 AM

A voice in your head telling you to grab a Heineken??blur=25

If it is, don't be alarmed! You do not have a problem. It just means that the beer brand's experiential marketing initiative has hit a home run

Twishy Sep 2, 2013 8:04 AM

Dialogue Factory & Dialect merge to offer experiential mktg solutions?blur=25

The driving force behind the team is experiential marketing expert, Dalveer Singh, who is Head of Experiential Marketing - Asia Pacific at Dialogue Factory

exchange4media Staff Jul 18, 2013 7:40 AM

Guest Column: Creating the right ‘Experience Economy’?blur=25

In an 'Experience Economy', information is distributed through stories of product or service, which is then 'experienced' by the end-users, says events consultant Tanaz Basrur

Tanaz Basrur Jul 5, 2013 3:25 PM

“Experiential marketing works best when it’s personalised”?blur=25

SP Shukla, President Group Strategy and Chief Brand Officer, Mahindra decodes the power of experiential marketing

Priyanka Nair Mar 7, 2013 4:09 AM

Reporter’s Diary: Making sense of events?blur=25

Reporter Deepa Balasubramanian ventures into the world of experiential marketing and finds an astonishing level of sophistication there

Deepa Balasubramanian Feb 2, 2013 8:47 PM

“Experiential mktg will join mainstream mktg”?blur=25

Shobiz’s Sameer Tobaccowala feels proactive policy formation & a climate conducive to growth will give a big boost to experiential marketing sector

Deepa Balasubramanian Jan 12, 2013 10:09 PM

Reporter’s Diary: Decoding the events industry?blur=25

Correspondent Deepa Balasubramanian digs into the experiential marketing side of the business and is amazed at how this sector has developed

Deepa Balasubramanian Nov 24, 2012 8:53 PM

“Strategy & creativity will drive experiential marketing”?blur=25

George P Johnson’s VP and MD Rasheed Sait sees innovative ideas, engagement & effective execution leading growth for this industry

Deepa Balasubramanian Oct 16, 2012 11:45 PM

Vibgyor revamps corporate identity?blur=25

After 10 years in the business, Vibgyor Brand Services has adopted new corporate identity and business philosophy that seeks to ‘Involve and Excite’

Shanta Saikia Apr 20, 2012 10:19 AM

Draftfcb Ulka unleashes the Aquila Experience?blur=25

Draftfcb Ulka’s experience marketing arm, Aquila Experience, will provide brand activation and experiential marketing solutions to clients.

exchange4media Staff Dec 14, 2011 8:11 AM