Reporter’s Diary: Making sense of events

Reporter Deepa Balasubramanian ventures into the world of experiential marketing and finds an astonishing level of sophistication there

Deepa Balasubramanian Feb 2, 2013 8:47 PM

“Experiential mktg will join mainstream mktg”

Shobiz’s Sameer Tobaccowala feels proactive policy formation & a climate conducive to growth will give a big boost to experiential marketing sector

Deepa Balasubramanian Jan 12, 2013 10:09 PM

Reporter’s Diary: Decoding the events industry

Correspondent Deepa Balasubramanian digs into the experiential marketing side of the business and is amazed at how this sector has developed

Deepa Balasubramanian Nov 24, 2012 8:53 PM

“Strategy & creativity will drive experiential marketing”

George P Johnson’s VP and MD Rasheed Sait sees innovative ideas, engagement & effective execution leading growth for this industry

Deepa Balasubramanian Oct 16, 2012 11:45 PM

Vibgyor revamps corporate identity

After 10 years in the business, Vibgyor Brand Services has adopted new corporate identity and business philosophy that seeks to ‘Involve and Excite’

Shanta Saikia Apr 20, 2012 10:19 AM

Draftfcb Ulka unleashes the Aquila Experience

Draftfcb Ulka’s experience marketing arm, Aquila Experience, will provide brand activation and experiential marketing solutions to clients.

exchange4media Staff Dec 14, 2011 8:11 AM