Technology meets creativity @ exchange4media Conclave 2014?blur=25

Madison's Sam Balsara, Dentsu India's Rohit Ohri, GroupM's Tushar Vyas & Mindshare's Ashutosh Srivastava express their thoughts on the need to integrate technology with the big idea. The Conclave will address the dilemma of the big marriage between technology and creativity

Aditi Raval Sep 23, 2014 8:56 AM

Decoding what clients expect from their agencies?blur=25

While clients continue to desire solutions that are better, faster & cheaper, agencies say that they ought to be better remunerated in order to deliver what the clients need. The debate continues...

B Priya Nov 26, 2013 10:27 AM

Digital has to be viewed as its own ecosystem: Vikram Sakhuja?blur=25

The Indian media landscape is still unsure of how to use digital, says the Global CEO of Maxus, adding that the mindset is still that of a broadcast market, with the game being of reaching out & ensuring salience at the lowest cost

B Priya Nov 26, 2013 8:33 AM

Critical purpose can drive a brand's ability to generate unprompted choice: Tjaco Walvis?blur=25

According to the Managing Partner of THEY, brands need to follow three crucial laws – distinct relevance, coherence & participation in order to acquire an iconic status

Sneha Ullal Nov 26, 2013 8:18 AM

exchange4media Conclave 2013: What do clients expect from agencies??blur=25

The Mumbai leg of the Conclave, to be held on Nov 25, will discuss and debate the dynamics between the two stakeholders and how both can work cohesively to manage expectations

e4m Desk Nov 21, 2013 9:08 AM

Arnab Goswami is keynote speaker @exchange4media Conclave Mumbai?blur=25

The Conclave, being held in Mumbai on Nov 25, 2013 will delve into shifting media mindset, a willingness to change facilitated by support from the Govt, ad agencies & the growth path ahead

e4m Desk Nov 7, 2013 8:24 AM

Spotlight on shifting media mindset @exchange4media Conclave to be held on Nov 25?blur=25

With a speaker line-up that comprises some of the best minds in the business, both globally and in India, the Mumbai Leg of the Conclave will delve into shifting media mindset & the growth path ahead

Twishy Oct 30, 2013 7:25 AM