Terms of YouTube’s TrueView ads appear to be misleading and 'third party' audit is also questionable, according to the Adalytics report

Kanchan Srivastava Jul 5, 2023 8:49 AM


Setting a new trend, senior Union ministers Rajeev Chandrashekhar, S Jaishankar and Piyush Goyal recently appeared on YouTube channels of influencers Ranveer Allahbadia and Raj Shamani

Kanchan Srivastava Jun 28, 2023 8:23 AM


Malaika, with her impeccable sense of style & glamour truly embodies the brand's core values of empowerment, inclusivity, self-love and self-expression, the company said

e4m Desk Jun 26, 2023 4:29 PM


According to the TAM AdEx quarterly report on television advertising, TV ad volume in Jan-Mar 2023 declined by 4 % over Jan-Mar 2021

e4m Desk Jun 21, 2023 5:16 PM


The solution offers brands with critical tools that they need to serve ads on top-performing inventory

e4m Desk Jun 20, 2023 12:13 PM


At Pitch CMO Summit-Delhi, Rajeev Jain, Vice President - Corporate Marketing, DS Group, spoke about how brands have over the years used cultural influencers to their strength

e4m Desk Jun 16, 2023 12:47 PM

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At Pitch CMO Summit Delhi 2023, industry experts discuss ‘Marketing in the Era of Technological Disruption'

e4m Desk Jun 16, 2023 9:16 AM


At Uber, Sharma was leading EV and Sustainability, India & South Asia

e4m Desk Jun 14, 2023 1:32 PM


EV brands have allocated most of their ad spends on digital channels like social media, search and display advertising; creating immersive experiences is also picking up, say industry players

Nilanjana Basu Jun 14, 2023 8:27 AM


As per the report, global ad revenue will continue to grow at 6%

e4m Desk Jun 13, 2023 11:33 AM

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In addition to leading Content Studio for TV and Disney+ Hotstar, Banerjee will now head content (except South & Marathi). Krishnan Kutty will now be business & content head for South & Marathi

Naziya Alvi Rahman Jun 12, 2023 4:57 PM


While Star Sports Network has onboarded 15 sponsors, Disney+ Hotstar has got 13; advertisers who couldn’t get TV spots are now buying on digital

Sonam Saini Jun 9, 2023 9:19 AM

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The TVC is set to premiere during the 2023 ICC World Test Championship

e4m Desk Jun 7, 2023 3:18 PM

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Nargund has earlier worked with agencies like FCB Ulka, Grey and VMLY&R

e4m Desk Jun 7, 2023 11:13 AM

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Bonus Edition to highlight India's Super CFOs and Modi regime

e4m Desk Jun 6, 2023 5:18 PM


Rishi Raj Singh Chauhan has been promoted as Associate Vice President (Business) and Sean Pereira as Creative Director (Art)

e4m Desk Jun 6, 2023 1:34 PM