Star Sports?blur=25

2023 broke all viewership records on TV delivering a tournament reach of over 500 million viewers and a 34% increase in TVR compared to 2022, as per BARC

NATIVE CONTENT Sep 12, 2023 6:45 PM


The campaign starring the superstars captures the essence of home-cooked meals and the emotions they evoke

e4m Desk Sep 12, 2023 2:06 PM

Shankar Prasad, Founder & CEO of Plum Goodness?blur=25

In this instalment of e4m D2C Revolution series, Shankar Prasad, Founder & CEO of Plum Goodness discusses why it's key to stay consistent in terms of brand as well as product

Sohini Ganguly Sep 12, 2023 11:37 AM

Smitha Vasudevan?blur=25

Vasudevan, GM of the matrimonial website M4Marry by Malayala Manorama, talks about its organic growth, legacy of its mother brand, festive offerings and more

Nilanjana Basu Sep 7, 2023 8:18 AM


The ad agency's operating profit for H1 stands at $306 million

e4m Desk Sep 5, 2023 12:39 PM


Shantanu Deshpande and Deepak Gupta, Co-founders of Bombay Shaving Company, talk about the brand's new logo, upcoming projects and more in this week's episode of e4m's D2C Revolution series

Chehneet Kaur Sep 5, 2023 8:33 AM

news channels?blur=25

Asks ratings body why it didn’t proactively disclose the MIB order

e4m Desk Sep 5, 2023 8:25 AM


The company has posted 32% growth in net profit from Rs 482.67 lakh in FY22 to Rs 637.62 lakh in FY23

Aditi Gupta Sep 4, 2023 4:57 PM


The company’s total income for FY23 stands at Rs 538 crore

Aditi Gupta Sep 4, 2023 2:50 PM


The campaign 'EVing is Living' busts myths about EVs

e4m Desk Sep 2, 2023 8:46 AM


Srivatsa, Head-Marketing, Sales & Service Strategy, Tata Passenger Electric Mobility, shares the strategy and vision behind the launch of the brand’s new identity

Sonam Saini Aug 30, 2023 11:20 AM


The new logo reflects inspiration from the infinity loop which transforms into a fluid shape symbolizing an endless source of power and energy, the company said

e4m Desk Aug 29, 2023 5:29 PM


Drawing from the brand’s inherent association of ‘power/energy’ a contemporary new identity has been created

e4m Desk Aug 29, 2023 1:36 PM


In today’s edition of the e4m D2C Revolution series, Kaushik Mukherjee, Co-Founder & COO, SUGAR Cosmetics, talks about the brand’s eight-year journey and understanding the beauty space

Sohini Ganguly Aug 29, 2023 8:17 AM

sonia singh enba?blur=25

Singh has been associated with NDTV for over three decades

e4m Desk Aug 28, 2023 6:29 PM


Industry experts believe that news channels are likely to be the first ones to buy RLD even if it comes at a premium cost

Naziya Alvi Rahman & Sonam Saini Aug 24, 2023 8:54 AM


Experts shared that having access to the Raw Level Data would increase transparency and help broadcasters understand trends and patterns better

Naziya Alvi Rahman & Sonam Saini Aug 23, 2023 8:37 PM