esp-properties-sportzpower-report-2017
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The data from the report shows sports adex on TV is largely on cricket with other sports contributing a minor share. Another reason for increase in sport adex was the increase in annual ad rates especially on IPL.

Sonam Saini Mar 22, 2018 8:57 AM

Carried Yesterday: Sports sponsorship industry in India grew by 19.33% in 2016: Sporting Nation In The Making India IV report?blur=25

Spending via sports sponsorship accounted for 11.5% of the Indian AdEx (AdEx numbers from GroupM This Year, Next Year 2016 report) in the Indian market, according to the report

exchange4media Staff Mar 17, 2017 4:11 PM