From CSR to shared value - the new competitive advantage for businesses

The most powerful way in which a business can make an impact is through an evolved model, where it makes profit by meeting societal needs, says Michael Porter, at Institute for Competitiveness Porter Prize Strategy Awards

Gunjan Verma Oct 14, 2013 7:58 AM

Snapdeal showcases 'saving' proposition in thought-provoking video

In an animated film launched on YouTube, titled 'Helping India Save', the brand highlights the importance of savings and its vital role in the growth of the economy

Twishy Oct 4, 2013 8:06 AM

Zee Media back with 4th edition of 'My Earth My Duty'

The three-month long multi-city initiative is aimed at increasing awareness and protecting the environment via various on-ground activities

exchange4media Staff Jun 6, 2013 6:14 PM