Facebook-owned Instagram introduces IGTV, a new app to upload long-form vertical videos, intensifies competition with YouTube.

Dolly Mahayan 22-June-2018

Total digital ad expenditure will rise 18.7% this year to $107.30 billion, while OTT platforms, which currently have a small, but increasing share of the market, will continue to be significant.

exchange4media Staff 29-March-2018

Snapchat's ad revenues are expected to grow to almost a billion dollars by next year according to a report published by eMarketer, thanks to a fast growing user base.

exchange4media Staff 14-September-2016

eMarketer, in collaboration with SMG, has released its annual “Global Media Intelligence (GMI) Report” on key digital trends worldwide, designed for business executives who require benchmarks to support their decisions for global initiatives

exchange4media Staff 22-September-2015

While brands today are rigorously using video sites like YouTube to advertise, they haven't been able to prevent viewers from altogether skip-ing these ads. We explore how something so widely despised by audiences can be useful to marketers

Ankur Singh 10-June-2015

The global mobile advertising market will surpass $100 billion in spending in 2016 according to a research by eMarketer. Despite this explosive growth, the outlook for India still remains bleak

exchange4media Staff 06-April-2015

As per the Global Media Intelligence Report by eMarketer & SMG, spending on mobile internet ads will reach $4.14 bn across the APAC region this year, up from $2.69 bn in 2012

exchange4media Staff 28-September-2013

The couch potatoes have seemingly gone digital with TV, once the most popular medium of entertainment, taking a backseat, says Annurag Batra of exchange4media

Annurag Batra 12-August-2013

eMarketer and Starcom MediaVest Group (SMG) have jointly released a new report that establishes a credible dataset for brands to use to more effectively penetrate emerging and mature global media markets. The ‘2010 Global Media Intelligence’ (GMI) report covers six major regions worldwide and delves into 29 countries identified as core target markets.

exchange4media Staff 28-September-2010