Facebook-owned Instagram introduces IGTV, a new app to upload long-form vertical videos, intensifies competition with YouTube.

Dolly Mahayan Jun 22, 2018 8:56 AM


Total digital ad expenditure will rise 18.7% this year to $107.30 billion, while OTT platforms, which currently have a small, but increasing share of the market, will continue to be significant.

exchange4media Staff Mar 29, 2018 1:12 PM

Snapchat ad revenues may shoot up to almost $1 billion by 2017: eMarketer study?blur=25

Snapchat's ad revenues are expected to grow to almost a billion dollars by next year according to a report published by eMarketer, thanks to a fast growing user base.

exchange4media Staff Sep 14, 2016 8:11 AM

Asia-Pacific boasts more than 1 billion smartphone users: Global Media Intelligence  Report?blur=25

eMarketer, in collaboration with SMG, has released its annual “Global Media Intelligence (GMI) Report” on key digital trends worldwide, designed for business executives who require benchmarks to support their decisions for global initiatives

exchange4media Staff Sep 22, 2015 8:17 AM

Trendspotting: YouTube's 'skip' icon on pre-roll ads poses big challenge for brands?blur=25

While brands today are rigorously using video sites like YouTube to advertise, they haven't been able to prevent viewers from altogether skip-ing these ads. We explore how something so widely despised by audiences can be useful to marketers

Ankur Singh Jun 10, 2015 8:09 AM

Indian mobile ad spend won’t reach $1 billion till 2018: eMarketer report?blur=25

The global mobile advertising market will surpass $100 billion in spending in 2016 according to a research by eMarketer. Despite this explosive growth, the outlook for India still remains bleak

exchange4media Staff Apr 6, 2015 8:13 AM

India's mobile internet ad spends to reach $36 mn in 2014: Report?blur=25

As per the Global Media Intelligence Report by eMarketer & SMG, spending on mobile internet ads will reach $4.14 bn across the APAC region this year, up from $2.69 bn in 2012

exchange4media Staff Sep 28, 2013 8:20 AM

Vivid: Is TV losing ground to digital media??blur=25

The couch potatoes have seemingly gone digital with TV, once the most popular medium of entertainment, taking a backseat, says Annurag Batra of exchange4media

Annurag Batra Aug 12, 2013 8:19 AM

eMarketer, Starcom MediaVest Group unveil ‘2010 Global Media Intelligence’?blur=25

eMarketer and Starcom MediaVest Group (SMG) have jointly released a new report that establishes a credible dataset for brands to use to more effectively penetrate emerging and mature global media markets. The ‘2010 Global Media Intelligence’ (GMI) report covers six major regions worldwide and delves into 29 countries identified as core target markets.

exchange4media Staff Sep 28, 2010 8:22 AM