The initiative focuses on the aspirations of first-time women voters in the 2019 Lok Sabha elections. Facebook has partnered with the initiative as a presenting sponsor

exchange4media Staff 14-November-2018

There is a fundamental shift in election coverage, which is creating lot of buzz across the country, feels Pandey

exchange4media Staff 09-November-2018

Poonawala Brothers to host the political debate ahead of assembly elections

exchange4media Staff 10-October-2018

The format of Desh Ka Mood will be to engage the audience and provide them with ‘food for thought’ with reference to the elections.

exchange4media Staff 05-October-2018

Facebook officials reveal the efforts taken by the social media giant to maintain the integrity of the platform.

exchange4media Staff 26-July-2018

With over 200 million users in India, Zuckerberg said the company has a “big focus” on security ahead of the 2019 elections

exchange4media Staff 20-July-2018

All election-related ads on Facebook in the US are to be labeled along with a 'Paid by' disclosure from the advertiser at the top of the ad

exchange4media Staff 02-July-2018

News networks usually revise their ad rates every year in Feb-March for the next financial year. But this year, the rates may be evaluated again in July and September.

Sonam Saini 05-June-2018

In an interview with exchange4meida, Congress' Social Media Strategist Mayur Shekhar Jha talks about the growing clout of social streams and how it is set to play a bigger role in the 2019 general elections.

Ruhail Amin 30-May-2018

According to BARC India Data, out of the 488 million impressions the counting day (May 15) has got the lion’s share of viewership

Neethu Mohan 30-May-2018

Among the parties, BJP garnered 51% of the share of voice on Twitter while Congress took 42%, and Janata Dal (Secular) had 7% of the mentions.

exchange4media Staff 17-May-2018

Congress reportedly spent close to Rs 50-60 crore on advertising during the elections.

Neetu Mohan and Madhuwanti Saha 16-May-2018

Apart from local Kannada news channels, English and Hindi news media is also covering the elections extensively

Sonam Saini and Neethu Mohan 15-May-2018

With the Karnataka Legislative Assembly Elections just around the corner, various brands have stepped up their civic role by launching campaigns to remind the citizens in Karnataka to vote

Neethu Mohan 11-May-2018

The event will analyse the performance of the current government and explore possibilities for the next government

exchange4media Staff 29-March-2018

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3

exchange4media Staff 19-March-2018

As the nation awaited the outcome of the closely fought contest between the leading political parties in Gujarat and HP assembly elections, India’s leading news network – News18 Network, once again, proved to be the leader with the fastest and most accurate results

exchange4media Staff 20-December-2017

#GujaratElections picks up on Twitter with over 1.9 million mentions

exchange4media Staff 20-December-2017

Chetan Bragta, Bhartiya Janata Yuva Morcha (BJYM), Social Media (in-charge), who also heads the BJP’s social media in Himachal Pradesh, on how the party leverages the power of social media

Nishant Saxena 15-November-2017