elections
e4m recap

We bring you a roundup of the news making headlines this past week

exchange4media Staff Apr 13, 2019 8:44 AM

Twitter

Of these, 1.2 million were tweeted on Thursday during Phase I of the elections

exchange4media Staff Apr 12, 2019 9:09 AM

OTT

From live channels to interactive campaigns and special shows, OTT players such as VOOT, SonyLIV, ZEE5 and MX Player have elaborate plans to tap viewership during the election months

Moumita Bhattacharjee Apr 12, 2019 8:47 AM

Mayank Jain

Jain, CEO, Hindi News Cluster, News18 Network talks of News18’s election coverage plans & the massive campaign to promote the Network as the election’s No. 1 destination

Moumita Bhattacharjee Apr 11, 2019 8:51 AM

TimesNow

The initiative urges all Indian voters to do a thorough background check on the candidates prior to voting

exchange4media Staff Apr 10, 2019 5:35 PM

Tam

On TV, Telugu Desam Party takes the lead with 61% ad insertion share, followed by YSR Congress Party at 16% and Congress at 7%

exchange4media Staff Apr 9, 2019 4:50 PM

Facebookimage

The Managing Director & Vice President, Facebook, India, has written a blog about the social media platform’s preparations for the Lok Sabha elections

exchange4media Staff Apr 8, 2019 4:32 PM

Polls

According to Facebook’s latest Ad Library Report, there were 51,810 political ads with a total spending of more than Rs 10.32 crore between February and March 30 this year

exchange4media Staff Apr 8, 2019 8:50 AM

IndiaToday

Kicking off its journey from Telangana, the roving studio will move to AP, TN, Karnataka, Maharashtra, MP, UP, West Bengal, Jharkhand and Bihar before culminating the journey in Varanasi

exchange4media Staff Apr 5, 2019 5:49 PM

B Thiagarajan

Blue Star Ltd is looking at Rs 85 crore ad spend this financial year to win customers

Ruhail Amin Apr 5, 2019 8:51 AM

BTVI

In tandem with the current political environment, BTVI has expanded its content to ensure that its audience connects with all the latest political developments in the country

exchange4media Staff Apr 4, 2019 5:06 PM

Google

Political parties and candidates have spent a total of Rs 37,616,400 for 831 political ads on Google in the past month and a half

Tasmayee Laha Roy Apr 4, 2019 10:40 AM

electionsCableTV

Spend on political advertisements in local cable channels have gone up by more than 100 per cent compared to the 2014 elections, say industry experts

Tasmayee Laha Roy Apr 4, 2019 8:26 AM

Manorama

‘Janahitham 2019’ focuses on topics such as possible winners in each of 20 seats

exchange4media Staff Apr 3, 2019 12:17 PM

AajTak

The mobile studio of Aaj Tak, Chunav Studio will travel across 7 states and 26 cities in India over a period of 6 weeks covering over 8000 km

exchange4media Staff Apr 2, 2019 9:47 AM

Dr Prannoy Roy

Dr Roy, Co-Founder & Executive Co-Chairperson, NDTV Group spoke about the issue of fake news, the growing interdependence between social feeds and newsrooms and the future of TV news in India.

Ruhail Amin Apr 1, 2019 8:46 AM

Ashutosh Harbola

Ashutosh Harbola, CEO & Co-founder of Buzzoka spoke about emerging trends, how social media influencers will shape the elections, new-age influencers and more

Anjali Thakur Apr 1, 2019 8:26 AM

e4m recap

We bring you a roundup of the news making headlines this past week

exchange4media Staff Mar 30, 2019 9:32 AM